Business Communication - Assessment 1 Marketing Material and Assessment 2 Individual Report

The report discusses the general theories of communication, barriers of communication faced by organizations, and strategies for overcoming them. It also covers the importance of cultural awareness in devising effective business policies.

Business Communication - Assessment 1
Marketing Material and Assessment 2 Individual
Report

ABSTRACT:
The aim of the report is to identify the general theories of communication that might b
applied in any organization that aims to achieve certain objectives. Also, the study had evaluated
certain barriers of communication that had not allowed Bri tech employees to return to offices.
Lastly, certain strategies for the Bri tech to overcome such type of barriers had also been covered
under this report.

TABLE OF CONTENTS
TABLE OF CONTENTS..............................................................................................................2
INTRODUCTION...........................................................................................................................3
ASSESSMENT-1.............................................................................................................................3
Covered in PPT................................................................................................................................3
ASSESSMENT-2.............................................................................................................................3
Presenting general theories of communication...........................................................................3
Evaluating barriers of communication that made employees unwilling to return to office........4
Outline the strategies to Bri tech to overcome barriers...............................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business communication helps various firms in encouraging employee engagement and
developing better relationships in future for any firm. Also, the present report will discuss some
communication challenges of effective communication faced by most of the organizations.
Further, the study will highlight effective strategies for overcoming certain communication
barriers at the workplace. Moreover, importance of cultural awareness in devising effective
business policies will also be covered under this report. Lastly, the report will analyse some
common theories of organizational communication, barriers that made employees unwilling to
return to office and brit-tech strategies that will enable the quoted firm to foster each barrier.
ASSESSMENT-1
Covered in PPT
ASSESSMENT-2
Presenting general theories of communication.
There are various types of communication theories that are used by most of the
individuals in different areas such as communist theory, development communication theory,
development communication theory, standpoint theory etc. Some of them are as follows:
Adaptive structuration theory: This theory is based on structures formed due to various
groups and organizations. Moreover, after the formation of the structures all the people are likely
to follow it during the lifetime and take decisions based on these structures. Moreover, based on
this theory people adapt according to the rules and regulations so that certain goals could be
accomplished through communication. Furthermore, groups are created themselves by the people
that are gathered at particular place (Stacho and et.al., 2019.). Also, through this theory it helps
to identify how technologies are integrated at one particular workplace. Thus, this theory helps in
raising the awareness of group dynamics and identifies how various people create and maintain
social structures at the workplace.
Constructivism: Based on this successful communicator are cognitively sophisticated
people that are able to create better and advance messages among the group of people. Also,
these people are able to achieve more than one goal at the same time in most successful manner.
Moreover, this theory defines and explains how each individual communicate in various social

situations and problems (Communication Theory: Definition, Framework and Theories, 2022).
Also, based on this theory learner construct all the knowledge rather than just passively taking in
the secondary information. Moreover, deep understanding and cognitive development are the
major goals of constructivism that are further interlinked with learning and knowledge. Also, this
theory is based on principle that though information is perceived passively but learning is
continuous process and meaningful connections could be made only through prior, new
knowledge and all the processes involved in learning.
Theory of planned behaviour: It is type of communication theory in which all
individual social considerations and personal judgements tend to influence person’s intentions
and behaviour. Also, based on this individual decide that any particular behaviour is difficult or
easy to perform (Zhurakovskyi and et.al., 2020). Moreover, such theories of communication are
mostly used in the health education campaigns where useful information’s are provided to
improve the lifestyle of the people. However, this theory is limitation as it does not account for
other variable that factor into motivation such as threat, fear, mood or experience.
7 C of communication: Communication is the vital factor that helps firm to achieve
success in long run. Moreover, all the communication theories are based on three pillars sender,
message and receiver in which all these things need to be in alignment so that there are no
chances of misunderstanding in the future. Further, this theory states that communication is
abased on list of principle such as sender need to be clear, correct, complete, concrete, concise,
considered and courteous while delivering any kind of information to receiver so that there are
no problems in communication.
Bureaucratic management theory: This theory states that all business task need to be
divided in accordance with employees competencies and functional specializations so that all
people are ware of their roles and ensure better communication with rest others in any firm.
Evaluating barriers of communication that made employees unwilling to return to office.
Emotional barriers: Employees may have different styles of communication as some
people rely simply on gestures while others use more of facial expressions. Thus, it is barrier for
those people that are unable to understand diverse communication style. Also, it creates
resistance of employees to return at workplace to avoid any kind of informal communication and
also they find comfortable working from home as they find themselves more productive.

Organisational structure: Modern business have global communities that resist people
to engage with each other in efficient manner especially after pandemic where social distancing
measures are not taken into consideration at the workplace(6 BARRIERS TO EFFECTIVE
COMMUNICATION, 2022). Also, people find difficulties in adjusting into the environment that
have diverse group of people. Moreover, only some people are able to identify cultural
differences and develop strategies to establish better communication with others however the rest
simply avoid situations in engaging in any kind of conversations.
Interpersonal barriers: Most individuals have lack of confidence and poor self-esteem
after pandemic due to which they are unable to make efficient conversations with other people at
the workplace. Also, due to this reason such type of individuals resists in keeping their opinions
and ideas openly to other people thus resulting in communication barrier which make them feel
uncomfortable to return at their workplaces.
Perceptual barriers: It is type of barrier that is commonly seen in most firms
irrespective of the sizes of the business after pandemic. Also, in this type some people in office
are completely vaccinated and avoids interaction with people that are not vaccinated thus
creating high level of misunderstanding. Moreover, if too much of people are not vaccinated at
the workplace at the same time as chances are high that individual might not be able to carry out
certain tasks and thus find more comfort while carrying out the work from home to avoid such
situations.
Physical barriers: Also, it is seen that work from home employees feel disconnected and
often there are problems of efficient team bonding moments that also reduce the amount of
interactions among various members. Moreover, resistance of people to get the public transport
and travelling at peak times is another reason of not returning to offices.
Thus, above are some of the barriers that are most common among the individuals that
are working from especially during the times of pandemic.. Thus, with reduce amount of
interactions and engagement there is lack in sharing of ideas and feedback due to which
important matters remain unaddressed. Moreover, with the lack of interaction of face to face
conversations many conflicts remain unresolved that is also barrier because of which employees
are interested in working from home (Casado-Molina and et.al., 2019)). Also, for introvert
people that wants to avoid situations of establishing instant communication with others and
wants flexibility in the working hours is also type of barrier that hampers the growth of business

as better employee subordinates relationship are not established. Hence, to avoid all these
situations and barriers employees nowadays are more comfortable while working from home that
provides them enough freedom to organize all important tasks in systematic manner and are least
worried about establishing greater relationships at the workplace.
Outline the strategies to Bri tech to overcome barriers.
Providing communication tools: In times of pandemic Bri tech could help employees
establish better communication within its team members through providing tools or common
platform on which employees are able to communicate on regular basis regarding any
professional or personal matter. Thus, this strategy would allow quoted firm to overcome
interpersonal barriers as it would develop trust and loyalty among the employees that itself is
important for the continuous organizational growth and overcoming certain communication
barriers.
Organizing regular team meetings: This is another type of strategy that would allow
the firm to overcome organizational structure barrier (Correa-Garcia, Garcia-Benau and Garcia-
Meca, 201). Also, through establishing regular interaction through group meetings online the
firm would be able to solve organizational problems and encourage people to ask questions
regarding any query faced during the certain time period. This strategy would also increase the
supervisor and employee relationships essential for the success of any firm.
Setting guidelines and protocols: It is strategy that could be used by quoted firm to
avoid Emotional barriers so that work hour routine could be decided and top management
availability during these hours could be clearly specified that would allow employees to share
any kind of ideas to the management to maximize the productivity (How To Overcome the
Communication Barriers for Remote Employees.,2022).
Social distancing policy : This strategy could be very efficient for Bri tech to overcome
Physical barriers as if transparency in the work is maintained and individual follow strict rules
regarding the covid guidelines than efforts might be appreciated by all other team members
(Ibrahim and Jebur, 2019). Also, this could easily overcome the barrier of communications evens
when employees are working from different regions.
Developing feedback system: This method could also prove as effective strategy for the
quoted company as it would allow the employees to share various ideas easily and improve
interactions among various diverse group of people while following the covid protocols so that

necessary changes might be made. Moreover, through making such extra effort by the
supervisors will develop greater job satisfaction among the employees and will also initiate
better decision-making of the firm on large level. Thus, also allowing the firm to overcome
certain barriers of communication.
Thus, through practising few of the above such strategies the quoted firm would be able
to maintain positive attitude among the large group of people and would be able to develop
positive future strategies for successful operations of the business (Quintanilla and Wahl, 2018).
Also, Bri tech through adopting these strategies would be able to increase both productivity and
establish greater innovation even while working at different places
CONCLUSION
From the above report it can be concluded that organizational communication is very
important so that better goals and objectives could be achieved in the future. Also, the report had
identified certain general theories of communication along with common challenges and barriers
in effective communication. Moreover, the study had also identified certain barriers of
communication that forced various employees to work from home and made unwilling to return
to their respective workplaces. Lastly, the study had also analysed some strategies like
organizing regular meetings, better feedback system, respecting personal differences etc. that
will allow the firm to earn greater success in the future.

REFERENCES
Books and Journals.
Cadet, F. T. and Carroll, R., 2019. Nonprofit organization communication: Risky
business. Review of Business. 39(1). pp.1-14.
Casado-Molina, A. M. and et.al., 2019. Exploring the opportunities of the emojis in brand
communication: The case of the beer industry. International Journal of Business
Communication. p.2329488419832964.
Correa-Garcia, J. A., Garcia-Benau, M. A. and Garcia-Meca, E., 2018. CSR communication
strategies of colombian business groups: An analysis of corporate
reports. Sustainability. 10(5). p.1602.
Ibrahim, S. K. and Jebur, Z. T., 2019. Impact of Information Communication Technology on
Business Firms. International Journal of Science and Engineering Applications. 8(2).
pp.53-56.
Makhmudov, K., 2020. Ways of forming intercultural communication in foreign language
teaching. Science and Education. 1(4). pp.84-89.
Newman, S. A., Ford, R. C. and Marshall, G. W., 2020. Virtual team leader communication:
Employee perception and organizational reality. International Journal of Business
Communication. 57(4). pp.452-473.
Quintanilla, K. M. and Wahl, S. T., 2018. Business and professional communication: Keys for
workplace excellence. Sage Publications.
Stacho, Z. and et.al., 2019. Effective communication in organisations increases their
competitiveness. Polish Journal of Management Studies. 19.
Zhurakovskyi, B. and et.al., 2020. Increasing the efficiency of information transmission in
communication channels. Indonesian Journal of Electrical Engineering and Computer
Science. 19(3). pp.1306-1315.
Online
6 BARRIERS TO EFFECTIVE COMMUNICATION. 2022. [Online]. Available
through:<https://drexel.edu/graduatecollege/professional-development/blog/2018/July/6-
barriers-to-effective-communication/>.
Communication Theory: Definition, Framework and Theories. 2022. [Online]. Available
through:<https://www.marketing91.com/communication-theory/>.
How To Overcome the Communication Barriers for Remote Employees. 2022. [Online].
Available through:<https://blog.vantagecircle.com/communication-blocks-for-remote-
working-employees/>.