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Corporate Communication & Walmart Poster

   

Added on  2020-06-06

1 Pages782 Words361 Views
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BACKGROUNDIn the modern scenario,communication process plays animportant role because with the helpof this two or more persons can easilyinteract with each other’s as well asshare any kind of information.ABSTRACTBUSINUSS COMMUNICATIONCorporate Communication is a set ofactivities involved in managing andorchestrating all internal and externalcommunications aimed at creatingfavourable point of view among stakeholderson which the company depends. It is themessages issued by a corporate organization,body, or institute to its audiences, such asemployees, media, channel partners and thegeneral public. Organizations aim tocommunicate the same message to all itsstakeholders, to transmit coherence,credibility and ethic CorporateCommunications help organizations explaintheir mission, combine its many visions andvalues into a cohesive message tostakeholders. The concept of corporatecommunication could be seen as anintegrative communication structure linkingstakeholders to the organisation.From the above mentioned this research project it has beenconcluded that, communication is an effective processwhich helped to develop healthy employment relationshipin an organisation. This research project has beendiscussed about different types of communicationmethods, with the help of them easy to interact with others.In the addition of this, electronic and non-electroniccommunication techniques have been discussed. METHODOLOGYThe piece of corporate communication that has produced isa poster advertising Walmart Everyday Value range ofproducts. It using the universal design code that citecompany uses. It could be a web based advertisement or itcould be non-web based and put on billboards. As it is aposter it needs to be simple and eye-catching so it can haveused a big image in the centre to catch people’s eyes andshow they what the product range looks like, this is alsothe reason used the pattern. The name of the product andbusiness is at the top in big so people know where they canget the product from and what the product is called.Walmart mission statement is “we make what mattersbetter, together” and the advert highlights is trying toencourage and show people what organisation can offer tothem.CONCLUSION
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