Business Communication 2022 Case Study

Running Head: BUSINESS COMMUNICATION
Business Communication
Name of the Student:
Name of the University:
Author Note:

BUSINESS COMMUNICATION1
Executive Summary
The study gives a clear idea about the effective communication system in the market. In the study,
the characteristic of effective business communication is put forward. The study also provides the
critique of a peer post. This gives a clear idea about the effectiveness of the business proposal in the
growth and expansion of the company. In the study, there is a structure which is being given to
create an effective business proposal and importance of the image, graphs and tables in it. Lastly,
the study provides a summary of what the readers learnt from the discussion. It helps the readers to
understand pros and cons of the discussion in the study.

BUSINESS COMMUNICATION2
Characteristics of Exemplary Business Communication
Business success is dependent on the successful communication. The communication can be
verbal or non-verbal. Good communication is vital to establish a good relation; effective selling;
problem solving; negotiation and presentation delivery of manager and sales person (Habibi,
Laroche & Richard, 2014). The characteristics which every successful business possess are: ability
to learn from others; willingness to practice communication skills; proactive participation; staying
focused and listening rather than hearing. Good communication skills are considered as an asset to
the business which each and every leader, salesperson or manger should look forward to (Terry &
Osborne, 2015).
According to Moshiri and Cardon (2014), external communication is that part of the
communication which leaves the office premises as in this type communication is done mainly with
the customers. So, the external communication should be given importance as with the help of this
communication customers are made aware of the product and services provided by the company.
The end users can be customers, partners, vendors and prospects. This is important for the growth
of the business in the market. The external communication should be given importance as it is the
only way to communicate with the users of the product or service. If proper channels are not used
by the company there will be decrease in the sale figure which will affect the organization to a large
extent.
For example: Suppose a company is providing services which is beneficial for the
customers or end users. If proper communication through proper channel is not done then the
consumers won’t be aware of the services to prevail in the market which will decrease the sale of
service in the market. So, to sale their services to the consumers’ proper and effective
communication channel should be used and adopted by the organization to sustain in the market
and earn profit in the long-run.