Business Communication and Digital Communication Tools in Business

• Business communication is the type of communication that
occurs between two or more Parties for the purpose of
exchanging information related to the business.
• This type of communication is performed for the
commercial benefit of the organization
What is business communication?

Introduction
• Business relies to a large extent on communication
• It is almost impossible to conduct even a miniscule
operation without having effective communication
• The communication is important while interacting with
the customer or clients
• communication is needed in order to ensure the
effectiveness of the operation due to openness in

Different parts of Business
Communication

Importance of Business
Communication
 Exchanging information
 Preparing plans and policies
 Achieving goals
 Increasing employee's efficiency
 Solving problems
 Making decisions
 Improving industrial relation
 Publicity of goods and services
 Removing controversies
 Enhancing employee satisfaction
 Enhancing loyalty

What is Digital Communication?
• Digital communication is using the reading, writing and oral
skills using digital communication devices.
• These are also called as the modern means of communication
• Digital communication makes it easier for a person to transfer
any piece of information to a person sitting even in the
remote part of the world.
• Businesses which are spread globally are big time reliant on
such communication tool.