Business Communication on Mr Fishy

Business Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
Literature review..............................................................................................................................3
Principles and purpose behind different types of organizational communication......................3
Principles of effective communication to enhance practice .......................................................4
Evaluate of communication practices.........................................................................................4
Analysis and discussion of all questions..........................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business communication is sharing of the information to the employees of the
organisation for the commercial benefit in the company. As effective communication helps the
business to attract customers. The present report is based on Mr Fishy, a fish and chips restaurant
in Borough market which is near London Bridge Station. The report will study and analyse the
purposes and principles behind different forms of organisational communication. The discussion
will be based principles of effective communication to enhance practice in the organisation.
Further it will evaluate communication practise in the organisation and others.
Literature review
Principles and purpose behind different types of organizational communication
Business communication is the flow of information within the organisation for attainment
of the commercial benefits in the firm.
According to the author Correa-Garcia, Garcia-Benau and Garcia-Meca, (2018) the
purpose of the business communication within the organisation is to carry the basic functions
smoothly. The managers main purpose is to communicate the information and objective of the
organisation to their subordinates in order to make them work effectively and efficiently for the
achievements of the organisational goal. The manager motivates the employees by
communicating with them effectively and employees receive right amount of motivation when
there is good communication.
As per the views of the author Du-Babcock, (2018) the different forms of organisational
communication also includes oral communication as it is considered as a process where the
information is conveyed from sender to the receiver verbally. Like speeches, discussion, TVs,
radios, etc. the principles of effective oral communication is that presentation should be well
planned in regarding to audiences, time and other factor, delivery of the topic, well prepared in
the speech. The clear pronunciation must be their with the meaning full sense and brief messages
should be given as long talking losses the attention of receiver. The purpose of orals
communication is to speak in front of live audience formally of some specific topic.
According to the author Dubinsky, (2019) another different form of the organisational
communication is written form in which the it serves as an channel or content for ideas, tasks,
decisions, solutions, etc. and solidify the sense of self and culture. The business writing are

emails, new policies, memos, etc. the principles of the written form is that their should be clarity
while communicating in written form. The passion and control must be present to make the
content effective for the readers. The purpose of written communication is that it creates the
awareness among the readers and leaves the legacy. It expresses the detailed information of the
business case.
Principles of effective communication to enhance practice
Effective communication requires four skills that are learning, reading, writing and
talking. A good communicator represents these skills and responses in the effective manner.
As per the views of the author Ilie, Nickerson and Planken, (2019) the principles of
effective communication is that the good communicator must be clear in its thoughts and views.
The communication does not happen it needs advance thinking with the careful planning. The
principle of clarity applies on both clarity of expression and clarity of thoughts.
According to the author Prentiss and Walton, (2019) the communication must be
complete as incomplete communication keeps the communicator misunderstand and delay in
action. In the principle of completeness the communicator must represent the facts and figures to
receivers. The conciseness principle explains that the brevity is the soul for the good
communication. As the communicator must use the relevant details which are required in
message and delivers the message in fewest word as far as possible.
According to the author Sapkota and Vander Putten, (2018) the principle of effective
written communication is that the information which is conveyed must in the complete form. The
business communication states in the principle of completeness is that when the information is
given to the receiver with incomplete data and the facts then it will irritate the readers and leaves
as baffled. The principle includes answering of the all the question to the receiver.
According to the authors Xi, (2018) principle of consideration is more important then
other principles in the written communication. It give emphasis on the attitude of the person and
it represents the pleasant facts to positively approach the receiver of the information. By showing
the integrity it shows the ethical principles of sincerity and treated fairly.
Evaluate of communication practices
The communication practices refer to the theoretical claim where communication is
considered as a practise.

According to the author Dubinsky, (2019) critical evaluation the poor communication
damages the relationship and overall productivity of the organisation. The positive effect of
business communication is that it reduces the cost of doings as with the use of modern business
technology the the employees need not to be present physically at the places they can
communicate from any where. As the technology has made easier and flexible to save the cost
and time which improved the efficiency and effectiveness of the employees. Another benefit is
that it improves the business agility that is the supplier networks, business partners and
consumers, technological advancement, coordination, etc. improves the communication and
accomplishes the task in more effective and efficient manner. When the speed of communication
increases the business become more responsive and agile.
As per the views of the author Ilie, Nickerson and Planken, (2019) it has been critically
evaluated that business communication is more dependent on the technology. The
communication may some times breaks another effect is that it creates inertia for the workers to
appreciates the latest technology which changes rapidly in the dynamic business environment.
As the technology must be upgrades by the company from time to time. Which require the
sufficient assessment and investments in the technology.
According to the author Prentiss and Walton, (2019) the communication strategies which
can be used to make the workplace communication effective are that the attention given to the
employee should not be undivided while paying attention to them like maintain the eye contact,
look focused, etc. the communicator can improve by taking time to listen to the problem of the
employees and answer their questions. Which will improve their understanding relation between
the employee and employer. The sufficient knowledge will improve the skill of communication
and eliminates the barrier in communicating.
Analysis and discussion of all questions
The purpose of Mr Fishy is to make coordination in their operational activity of the
business by maintaining proper communication system in the organisation. The restaurant
follows principle of clarity and conciseness to briefly describe the messages to its others staff
members. The orals communication takes places in the area of restaurant kitchen between the
chef and its employees the written communication takes places when the order is taken from the
customers as it can be kept as the proof of the order through which the firm is able to resolve its
issues with implementation of the new policies (Sapkota and Vander Putten, 2018).

Effective communication practices is more important in the work place to attract the
customers towards the restaurant with sincere attitude and fairly treated customers (Strategies to
overcome barriers, 2019). Principle of clarity helps to clear the message to the receiver which
reduces the communication barriers for understanding the message. As critically evaluated that it
takes time in the verbal telecommunication which some times unclear while taking the order.
Due to technological dependency it become the challenge restaurant to understand the orders
while taking on mobiles (Prentiss and Walton, 2019). The restaurant overcome this by using the
strategy of communicating as listening skills should be improved and understanding it properly
and eliminates the barriers of distraction while listening.
CONCLUSION
From the above report it can be concluded that communication plays the effective role in
increasing the overall productivity of the organisation. Restaurant requires higher level of
coordination in the communication for the smooth functioning of the business operations. As
critically evaluated that business communication is more dependent on the technology. With the
use of advance technology the Mr fishy communication also gets increased with the productivity.
Fish and chip restaurant faced challenge in listening the order through mobile communication as
the barrier of disturbing element are present to over come this the listening skill are improved in
the employees.

REFERENCES
Books and Journal
Correa-Garcia, J.A., Garcia-Benau, M.A. and Garcia-Meca, E., 2018. CSR communication
strategies of colombian business groups: An analysis of corporate reports.
Sustainability. 10(5). p.1602.
Du-Babcock, B., 2018. Business communication research and theory development in Asia: Past,
present, and future prospects. Business Communication Research and Practice. 1(1).
pp.4-17.
Dubinsky, J.M., 2019. Internationalizing the Association for Business Communication: A Long
Journey, One Step at a Time. Business Communication Research and Practice. 2(1).
pp.1-4.
Ilie, C., Nickerson, C. and Planken, B., 2019. Research Methodologies and Business Discourse
Teaching. In Teaching Business Discourse (pp. 37-54). Palgrave Macmillan, Cham.
Prentiss, S. and Walton, J., 2019. Pedagogical Tools in Our Briefcases: Teaching the Business
and Professional Communication Course. Journal of Communication Pedagogy. 2(1).
p.9.
Sapkota, K.N. and Vander Putten, J., 2018. Social Media Acceptance and Usage by Business
Communication Faculty. Business and Professional Communication Quarterly. 81(3).
pp.328-350.
Xi, Y., 2018. Research On The Implications Of Business English Teaching On Bilingual Courses
In Business Communication. Education, Sustainability & Society (ESS). 1(1). pp.11-13.
Online
Strategies to overcome barriers. 2019. [online]. Available
through<https://www.activia.co.uk/blog/4-strategies-to-overcome-communication-barriers-in-
the-workplace>.