Business Communication: Marketing, Advertising, and Public Relation

Business Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Compare and contrast between Marketing. Advertising and Public Relation ............................3
Comparative analysis of intended strategy, emergent strategy and realized strategy .................9
Part 2..............................................................................................................................................11
Internal communication audit....................................................................................................11
PART 3..........................................................................................................................................15
Film Analysis through Communication Strategies Process.......................................................15
Film Analysis through Communication Strategies Process.......................................................16
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................21

INTRODUCTION
Business communication is specifies as sharing information with people and entity
associates with the organisation in any manner (Todor, 2016). Business communication involve
communication with both internal and external entity's and people. Business communication is a
knowledge sharing tool in respect to different aspects of business like business strategies,
planning and other operational aspects.
This report is based on the case study of Clean Me Company. Clean Me is a commercial
cleaning service company based in United Arab Emirates.
Henceforth, this report analyse the key differences between marketing, advertising and
public relation in the corporate organisation. All the aspects that critically differentiate between
all the above mentioned key functions in the corporate organisation will be expressed in this
report. Emphasis over the most crucial company function among all three will also be specifies is
this report. Furthermore, this report will also evaluate the key differences and similarities
between intended strategy, emergent strategy and realized strategy in the context of the corporate
organisation. Internal communication audit will also be conducted in this report.
Communicational aspect of the organisation will be evaluated in such a part of this report. This
report also emphasis over key goals of the organisation.
PART 1
Compare and contrast between Marketing. Advertising and Public Relation
Basis of Comparison Marketing Advertising Public Relation
Meaning Marketing is a
strategical tool used by
the corporate
organisations in order
to create a relationship
with various entities
like customers and
others entity's
associated with the
company.
Advertising is defined
as a process to interact
with potential
customers of the
company in respect to
company's products
and services.
Advertising is more
like conveying
features of the
products to all its
Public relation is
defines as building
relationship with
different stakeholders
associated with
business operations of
the organisation.
Public relation is more
like communicating
with all the entity's
associated with the

Marketing is defined
as a process to interact
with various
stakeholders
associated with the
company in respect to
company's products
and services (Gupta
and Gupta, 2019).
potential customer
base in order to
improve the market
presence of company's
products and services.
corporate organisation
in order to build
healthy relationship so
that organisation can
have a bright potential
of conducting
business operations.
Goal Marketing involve
following goals.
 Increase sale
 Build
awareness of
brand in target
market
 Improve
market share
 Successful
launch of new
products and
services
 Improve target
customer base
 Target new
customers
 Expand the
target market at
both national
and
international
Advertising emphasis
over flowing goals.
 To introduce
products and
service in
target market.
 To introduce
brand
effectively in
target market.
 To generate
brand
awareness
between
potential
buyer's.
 To acquire new
customer's.
 Brand
stretching.
 Value creation.
 Building of
Goals behind Public
Relation is specifies in
the following ways.
 To raise brand
awareness in
target market.
 To generate
interest of
target
customer's in
company's
products and
services.
 To promote
company's
goodwill.
 To reinforce
organisation
brand image in
target market.
 Convey
information

level
 Strengthen the
stakeholder
relationship
 Improve
customer
relationship
 Improve
profitability
brand in target
market.
 Position
company's
products and
services in
market.
 Improve
company's
sales.
 Enhance
company's
profitability.
 To effectively
convey
features of
products and
services.
related to
organisation to
various
stakeholders
associated with
company's
operations.
 To create
product
demand in
target market
(Atwal and
Williams,
2017).
Structure Marketing activities
involved in operational
hierarchy are
implemented by
following the
structure.
 Defining the
entire
marketing
campaign.
 Assessment of
strategies
Structure involved in
advertising of products
and services is as
follows.
 Identify target
customer's for
company's
products and
services.
 Selection of
advertising
media or
Structure involve in
effective
implementation of
Public Relation in
corporate organisation.
 Identify and
determine the
public relation
goals.
 Identify the
target

involved in
marketing
campaign.
 Identifying
associated
problems with
strategies and
campaign
structure for
conducting
marketing.
 Identifying
research
objectives for
the potential
outcomes form
research and
development
related to
marketing
strategies.
 Implementing
research for
various
activities
involved in
marketing
strategy.
 Sample
planning
process
advertising
channels.
 Frame
strategies for
different
marketing
channels.
 Content
creation based
on the features
and strengths
of product and
services to be
offered in
advertisement.
 Test Ad power.
 Performance
analysis of all
the
advertisement
mediums.
customer's.
 Clarify various
objectives
associated with
different
stakeholders of
the company.
 Frame
strategies to
achieve all
objectives
efficiently.
 Frame tactics
to achieve all
objectives
involved in
Public
Relation.
 Planing of
activities.
 Evaluation of
process
 Identify results
from
operations.