Compare and contrast Advertising from Public Relations (PR)

Business communication

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
1. Compare and contrast Advertising from Public Relations (PR).............................................3
2. Compare and contrast Intended Strategy, Emergent Strategy, and Realized Strategy. .........5
PART 2............................................................................................................................................7
Audit of the communications flow in the Janitorial Services Department.................................7
Issues in Janitorial Services Department.....................................................................................9
PART 3............................................................................................................................................9
Film Analysis through Communication Strategies Process........................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business communication is an effective process which in turn is useful in effectively
sharing various set of information from one individual to another (Mateev and Poutziouris,
2019). Business communication is useful in effectively improving the organization practice and
effectively reducing various errors. Business communication is useful because it helps in
fostering good working relationship between the various staff members within the organization.
This study will highlight on advertising from public relations. This in turn eventually helps in
improving the efficiency and morale of the business. The key major function of the business
communication is to inform, motivate and persuade other individuals within the organization.
Business communication is useful to effectively pertain to carry out the specific task in order to
attain organizational goals and objectives. Furthermore, this study will focus on comparing and
contrasting emergent strategy, intended strategy and realized strategy. This study also determines
internal communication audit step and effective analysis of the film with the help of
communication strategies process.
PART 1
1. Compare and contrast Advertising from Public Relations (PR).
Marketing in turn is considered to be one of the most effective action of the business
which in turn helps in selling and promoting the products and services of the business (Duthler
and Dhanesh, 2018). Marketing in turn is considered to be one of the most prominent component
of the business who in turn focuses on researching, selling, promoting and effectively
distributing the various range of products and services. Marketing tends to majorly emphasize on
the promotion of various products and services for generation of higher revenues.
Advertising is also an effective marketing communication tool which in turn helps in delivering
an effective message with the help of mass medium. This in turn is useful in persuading the
consumers in order to make a purchase decision. Advertising is useful in creating awareness in
the minds of the individual people associated with the available range of products and services
which in turn helps them to influence certain set of people. Advertising in turn is useful in
enhancing the sales of the company which eventually leads to higher profitability (Ahmad, Bakar
and Ahmad, 2019). Advertising can be effectively done through various type of paid media
which mainly includes television, radio, online platforms, media, etc. On the other hand, Public
relations (PR) in turn are considered to be the most effective external component of the business

which helps in effectively building mutually beneficial relationship between the stakeholders and
the organization. Public relation is useful in raising the company's authority and building
relationship with the key management of the company. This in turn helps in effectively
managing the reputation of the organization and in turn also helps in gaining customers and
increasing sales (AlKhemeiri and Khalid, 2018). Public relation is considered to be very useful
because it helps in boosting up the credibility of the company by effectively operating through
various trusted intermediaries. Public relation helps in effectively integrating communication and
marketing which in turn eventually leads to higher operational goals and sustainability for the
business.
Both advertising and public relations in turn are considered to be very useful in
effectively building the large number of brands and helps in communicating with the target
audience. The key difference associated with advertising and public relations is that, advertising
is paid and PR are earned. Public relations are considered to be more credible and helps in
building trust. Advertising in turn is effectively generated for the specific target market. This in
turn helps in increasing the sales (Nickerson and Georgiadou, 2019, September). Advertising
tends to focus on promoting the products and services rather than building a reputation of the
firm. On the contrary, public relations are useful because it helps in building reputation and
creating brand awareness of the organization. Public relation is very useful in building brand
image and effectively communicating with the target audience. Public relation in turn is
considered to be one of the most effective measure for crisis management which in turn is useful
in managing the reputation of the organization (Advertising vs. Public Relations—What is the
Difference?, 2020). Public relation is useful because it helps in effectively increasing the overall
reputation of the company which in turn helps in gaining better competitive advantage over its
competitors.
The best way to promote the products and services of the company, it is very crucial to
effectively incorporate both advertisement and public relations into the marketing strategy. The
activities in turn are integrated and effectively coordinated in a systematic and appropriate
manner. This in turn helps in boosting up the frequency to reach the target audience.
Coordinating marketing, public relations and advertising under one umbrella in turn helps in
boosting up the sales and attain customer share (Shoaib and et.al., 2017). This in turn eventually
leads to higher growth and sustainability. Marketing and public relations tend to perform much