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Business Communication - Importance

   

Added on  2021-02-20

9 Pages2587 Words44 Views
BUSINESSCOMMUNICATION

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1Importance and principles of different kinds of business communication.................................1LO 2.................................................................................................................................................2Challenges and barriers to effective communication..................................................................2LO 3.................................................................................................................................................3Strategies to overcome the barriers to effective communication................................................3LO 4................................................................................................................................................4Application of principles to effective communication................................................................4LO 5.................................................................................................................................................5Evaluation of communication practices......................................................................................5LO 6.................................................................................................................................................6Influence of culture in communication and negotiation.............................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONBusiness communication refers to the sharing of useful informations, to personnel as wellas to the outsiders to generates commercial profits for the organization, with the purpose ofensuring improvement in the practices of the organization and to reduce the errors as well(Austin and Pinkleton, 2015). Present report discusses the significance, challenges, and strategiesto overcome the barriers to make communication effective in the organization, Mr. Fishy.LO 1Importance and principles of different kinds of business communication.Communication provides bas to the success of planning. In any organization communicationplays a vital role in its success as well as in the failure. The communication chain amongemployees, between the managers and the employees and communication with the customersand other stakeholders. Different organizations follows different forms of organizationalcommunication (Kernbach, Eppler and Bresciani, 2015). Basically, the organizationalcommunication can be classified into four categories with their specific purposes and principlesas well, these are discussed as under:-Formal and informal communication-Formal organizational communication is followed generally in those kinds of firm whichhave specific structure of organization. In this kind of business communication the firm willmake sure that the flow of communication must be followed by a defined channel. The mainpurpose of formal communication in the organization is to make orders and convey the usefulinstructions with the motive of achieving the goal by the pre-defined set of regulations and rules.Informal communication in the organization will take place only among the employees. In thiskind of communication interactions become quick in between employees and customers of theorganization. The purpose of informal communication is to establish personal contacts,amplifying the official or formal channels, quick sharing of informations, etc.Directional Communication-In this form of business communication the requirements of following different channelswithin the business concern for the employees to communicate in every direction has beenstated. Further, directional communication can be classified into three types:- upward, downwardand horizontal. By following this form of communication in the corporation will entitle thepersonnel to establish interaction with their colleagues without any kind of involvement of other1

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