Importance and Principles of Business Communication

BUSINESS
COMMUNICATION

INTRODUCTION
Business communication refers to the sharing of useful informations, to personnel as well
as to the outsiders to generates commercial profits for the organization, with the purpose of
ensuring improvement in the practices of the organization and to reduce the errors as well
(Austin and Pinkleton, 2015). Present report discusses the significance, challenges, and strategies
to overcome the barriers to make communication effective in the organization, Mr. Fishy.
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Importance and principles of different kinds of business communication.
Communication provides bas to the success of planning. In any organization communication
plays a vital role in its success as well as in the failure. The communication chain among
employees, between the managers and the employees and communication with the customers
and other stakeholders. Different organizations follows different forms of organizational
communication (Kernbach, Eppler and Bresciani, 2015). Basically, the organizational
communication can be classified into four categories with their specific purposes and principles
as well, these are discussed as under:-
Formal and informal communication-
Formal organizational communication is followed generally in those kinds of firm which
have specific structure of organization. In this kind of business communication the firm will
make sure that the flow of communication must be followed by a defined channel. The main
purpose of formal communication in the organization is to make orders and convey the useful
instructions with the motive of achieving the goal by the pre-defined set of regulations and rules.
Informal communication in the organization will take place only among the employees. In this
kind of communication interactions become quick in between employees and customers of the
organization. The purpose of informal communication is to establish personal contacts,
amplifying the official or formal channels, quick sharing of informations, etc.
Directional Communication-
In this form of business communication the requirements of following different channels
within the business concern for the employees to communicate in every direction has been
stated. Further, directional communication can be classified into three types:- upward, downward
and horizontal. By following this form of communication in the corporation will entitle the
personnel to establish interaction with their colleagues without any kind of involvement of other
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