Effective Communication in Business

This report explores the importance of effective communication in business and discusses various theories of communication. It also evaluates communication practice and its barriers, and provides strategies to overcome these barriers. The report focuses on the case of Go Travel, a travel agency, and provides recommendations for improving communication within the organization.

Business Communication

Abstract
Effective Communication is foundation for every organisation as it ensures proper
success and coordination in an organisation. This involve exchange of ideas, thought or views
among the subordinates in both ways either verbally or non-verbally. This report is based on
several barriers of communication and with various strategies to overcome them so as to
facilitate smooth operation in an effective and efficient manner. The message sent by the sender
should be simple and easy so that it develops positive attitude and develop trust in them.

Contents
Contents...........................................................................................................................................1
1. INTRODUCTION.......................................................................................................................2
2. Literature Review........................................................................................................................2
3. Analysis.......................................................................................................................................2
3.1 Discuss various theories of communication..........................................................................2
3.2 Evaluate communication practice and its barriers.................................................................3
3.3 Discuss the strategies to overcome barrier............................................................................4
REFERENCES................................................................................................................................6
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1. INTRODUCTION
Business communication is described as the process of communication which involve
exchange of ideas, thoughts, actions and many more that takes place in a business environment
as it can be done either in formal or informal. In other words, it is a two-way process which
involve the interaction between two or more persons either through phone or face to
face(Atouba, Carlson, and Lammers, 2019). This report is based on Go Travel which provide
wide range of services such as rendering personal advice and travelling ideas which aims to fulfil
the requirements of clients. This report provides various theories and also consist of several
principles of communication so as to ensure success within an organisation. This report covers
various strategies to overcome the barriers and facilitate effective communication.
2. Literature Review
As per the view of Graham Williamson, 2014 Cognitive Dissonance is a theory that seeks to
explain the ways in which people holds several contradictory beliefs, ideas or values that
become consistent and also find a way to resolve the conflict. When there is an irrelevant
between the behaviour of public, this results in a change in attitude also provide solutions of
various problems in an effective manner.
3. Analysis
3.1 Discuss various theories of communication
Effective communication is very necessary for an organisation as it help in achieving the
goal in an effective and efficient manner (Denton Trent, and Friedenberg, 2019). Also, it is
essential that message should be clear and complete in an understandable manner by following
the objectives, policies and programmes of a business enterprise. Thus, it helps in avoiding
misunderstanding and confusion and provide assistance in achieving the task in a short span of
time. The principles of communication are presented as follows:
Principle of clarity: The message which is sent to the receiver should be presented in a
meaningful sentence and there should be no language barriers as the receiver must
understand the message with the same meaning as the sender want to convey. Clarity in
conveying message is an important aspect in everywhere like teacher clearly convey the
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homework to its students or contractor clearly understand the need of clients and present the
same to them. As if the clarity is not there then a huge loss can be suffered by a business
firm.
Principle of correctness: Sending the correct message play a necessary role as it aids the
sender to inculcate confidence and develop positive attitude in them(Fill, and Turnbull, 2016).
The simple tone and proper use of sentence create an effective communication and thus
accelerates a sense of trust among both sender and receiver. Proper use of grammar, punctuations
and clear handwriting create a good image of sender and achieve a genuine spirit of cooperation
within a workplace. Therefore, develop a network and help in completing the work with greater
efficiency.
Principle of adequacy: the information send by receiver should not be too less or too more
as it should fulfil the criteria depending the ability of understanding of the receiver. The
most important aspect is that there should be completeness of message so as to achieve
desired results and effectiveness in an organisation. the message should not contain
irrelevant information as it creates a negative impression and also irritates receiver.
Principle of proper time: It is essential that message is delivered at a proper time as it
ensures transparency and help in making decisions in a proper time(Fogel, 2017). If message is
not sent to receiver then it leads to delay in work and might also suffer huge loss of a firm.
Proper accuracy and timeliness of message is important as it bring coordination and success and
thus develops an ideal communication between sender and receiver.
3.2 Evaluate communication practice and its barriers
Evaluation of communication practice help to meet the objectives and provide opportunities and
various recommendations to make improvement and assist in fact accuracy of decisions(Lee, and
Suh, 2016). Feedback is another way that provide assistance in solving number of complicated
problems and it is a delicate process that create a healthy and effective flow of communication
within a workplace. It also provides an understandable to the sender in according to the reaction
of receiver that message is clear to them. This develop a positive attitude and create confidence
in them. In the context of Go travel, the various barriers of communication are given below:
Language barriers: This is one of the most popular that is faced both by the sender and
receiver. For example, a message with technical language and use of jargon and abbreviations
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may not be fully understand by the receiver. This create a major problem in case of Go Travel
agency because different language in each region create a major barrier among the subordinates
as they communicate in their own language.
Physical barriers: This means the distance between the receiver and sender the time of
communication is known as physical barrier. In this, it acts as a barrier when there is a
background noise when sender wants to convey the message as it creates misunderstanding and
results in conflict among them. This is commonly faced in case of face to face communication
and in case of Go travel, it creates various technological problems and lot of disturbance and thus
make communication ineffective.
Linguistic barriers: This emotional barrier consist of various feelings such as public
fear, phobias, feeling of sad, or jealous or happiness and so on which create a difficult to express
the feeling towards other(Ricci, AutoConnect Holdings 2016). In case of Go Travel, various
people do not able to talk openly and in a friendly manner and hide their feeling which create
stress and does not create an effective communication. This type of barrier is also known as
psychological barrier as it does not allow a firm to make an appropriate decision.
Attitudinal barriers: This is the most common barrier that is faced due to lack of
conflicts, inadequate level of motivation, personal conflicts or to accept the changes easily. This
is due to the reason which create difficult for receiver. With reference to Go Travel, there is
hesitation in accepting the changes easily among them. This hamper the growth opportunities
and lead to delay in decision making of a firm.
3.3 Discuss the strategies to overcome barrier
There are several principles that makes communication effective such as proper clarity,
completeness and concreteness of message and so on(Rizomyliotis, Konstantoulaki, and
Kostopoulos, 2017). Effective communication helps an individual to acquire learning skills and
also support physical and emotional well-being. Certain principles to improve the practice of
communication:
Avoid negative body language: this situation creates a negative impression towards the
mind of receiver as it contains gestures like improper body posture, continuous winking of
eyes and shaking of legs and so on. The manager of Go Travel could see that there should
be use of positive gesture as it maintains a positive harmony within a workplace.
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Principle of courteousness: the respective firm makes sure that the message which is
delivered by the sender should be polite and calm by taking care of respect of receiver’s
feelings as it inculcates positive attitude.
Principle of concreteness: this principle states that message should be to the point and
clear to the audience and should not contain unnecessary data. Also, it should contain true
facts with specific information with zero chances of error.
In the context of Go Travel, the various strategies to overcome barriers are presented as
follows:
Active listening: this strategy involves listening the message with all senses that can be
acquired and developed through an effective practice(Trenholm, 2017). Active listening is more
important than speaking something as it provide a great sense of learning ability and help in
achieving the task in a proper time. In the context of Go Travel, the message should be conveyed
in a proper manner as it brings proper coordination and builds trust among the subordinates.
Feedback: Giving constructive feedback is an important chain of communication as it
helps in decision making of a firm and provide a reliable source of information to the
sender. Also, it evaluates the transparency of message and depict a clear picture by
tracking the record of everyone and also aids in avoiding mistakes. This aspect help Go
Travel to overcome barrier by creating a good atmosphere and also provides an effective
solution of the problem.
Simple language: it is essential for the sender to use simple tone of language by avoiding
jargons, preventing mistakes of grammar and technical language as it leads to confusion and
misunderstanding among them(Wang, Pauleen, and Zhang, 2016). If a sender of Go Travel uses
the simple language, then it helps in proper understanding of message and inculcate confidence
and sense of trust among them. This facilitate smooth flow of communication at various working
levels such as top management to staff or employees in a respective firm.
CONCLUSION
From the above information, it can be summarised that communication play an important
role in an organisation as it facilitating smooth flow of activities and brings coordination
and cooperation within a workplace. Positive feedback and appropriate body language help
group of individuals to accomplish the task in a limited period of time. It has been analysed
that there are various principles and strategies to overcome the barriers of communication
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and develop positive attitude and bring harmony among subordinates working in an
organisation.
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REFERENCES
Books and Journals
Atouba, Y.C., Carlson, E.J. and Lammers, J.C., 2019. Directives and dialogue: Examining the
relationship between participative organizational communication practices and organizational
identification among IT workers. International Journal of Business Communication. 56(4).
pp.530-559.
Bastide, P.R., Broomhall, M.E. and Loredo, R.E., International Business Machines Corp,
2016. Management and synchronization of related electronic communications. U.S. Patent
9,330,378.
Denton Jr, R.E., Trent, J.S. and Friedenberg, R.V., 2019. Political campaign communication:
Principles and practices. Rowman & Littlefield.
Fill, C. and Turnbull, S.L., 2016. Marketing communications: brands, experiences and
participation. Pearson.
Fogel, A., 2017. Two principles of communication: Co-regulation and framing. In New
perspectives in early communicative development (pp. 9-22). Routledge.
Lee, S.B., Lee, S.C. and Suh, Y.H., 2016. Technostress from mobile communication and its
impact on quality of life and productivity. Total Quality Management & Business
Excellence, 27(7-8), pp.775-790.
Ricci, C.P., AutoConnect Holdings LLC, 2016. Vehicle to vehicle social and business
communications. U.S. Patent 9,349,234.
Rizomyliotis, I., Konstantoulaki, K. and Kostopoulos, I., 2017. Business-to-business marketing
communications: Value and efficiency considerations in recessionary times. Springer.
Trenholm, S., 2017. Thinking through communication: An introduction to the study of human
communication. Routledge.
Wang, W.Y., Pauleen, D.J. and Zhang, T., 2016. How social media applications affect B2B
communication and improve business performance in SMEs. Industrial Marketing Management.
54. pp.4-14.
Online
Graham Williamson .2014. [Online]. Available through: <
https://www.sltinfo.com/communication-theory/>
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