Understanding Business Communication for Efficient Operations

Business Communication
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TABLE OF CONTENTS
INTRODUCTION.........................................................................................................................3
P1 Explain different types of business information, their sources and purposes........................3
P2 Internal business information of Tesco..................................................................................4
P3 Corporate communication for Tesco (leaflet)........................................................................6
P4 External corporate communications of an existing product or service..................................7
P5 Explain the legal and ethical issues in relation to the use of business information................8
P6 Explain the operational issues in relation to the use of business information........................9
P7 Electronic and non-electronic methods for communicating business information..............10
CONCLUSION............................................................................................................................11
REFERENCES............................................................................................................................12
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INTRODUCTION
Communication is the nervous system of an organisation. It keeps the members of the
organisation informed about the internal and external happenings relevant to a task and of
interest to the organisation. It co-ordinates the efforts of the members towards achieving
organisational objectives (Brewster, 2005). It is the process of influencing the action of a person
or a group. The present report is based on understanding business communication aspects for
transferring information and managing operations efficiently.
P1 Explain different types of business information, their sources and purposes.
Verbal information can be argued to be the best way to communicate because it makes
sure that everyone has a full understanding of the information because questions can be asked
and the information can be discussed. The problems with verbal communication is that it is time-
consuming and in certain situations may be difficult to tell the masses (Alna, Haccoun and
Belcount, 2010).
Tesco PLC uses verbal information to communicate’ when they are coming up with new
advertisements for the business. Tesco PLC would need to have meetings with people that are
writing the advert and may use focus groups to determine what customers want from the
company. They need to ensure that they communicate effectively to ensure that they are going to
produce an advertisement that they are happy to be broadcast and communicates the information
that they want it to. The source information will be coming from (in this example) Tesco PLC
marketing team (Andrews and Russell, 2012). Verbal information is a key way that business
always used to communicate within the company and outside of it. Verbal communication has
many advantages including it is the least likely types of communication to be misinterpreted
when it is used to communication between one person and another. Most people are more
confident communicating verbally because it is the first communication skill that they learn
when they were young, it is also the easiest way to get your point across.
Although there are many advantages for verbal communication there are also
disadvantages such as language barriers and issues with getting a point across to a large group of
people, which in Tesco PLC is an issue as it is a big company (Arendt and Brettel, 2010). Also,
there can be issues with people disputing what was said, for example if a mistake has been made
because an employee didn’t know something that they should have been told, the manager could
say that they did tell them and there is no physical evidence to show who is telling the truth.
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Written information is information that uses physical symbols to represent a business
information to both customers and employees. It involves text, animation and graphics. Written
information may come from a wide variety of sources which are external including newspapers,
books, trade journals and government publications (Buciuniene and Kazlauskaite, 2012). Internal
sources for written information are the finance department and the accounting department.
Examples of written information are financial reports for John Lewis, pay given to employees
and receipts given to customers after they purchase products. Written information can be used by
Tesco PLC to commercialize a new product that is to be introduced. The third information used
by Tesco PLC is on-screen information.
P2 Internal business information of Tesco
Mission
'We make what matters better, together.’ Whilst a vision outlines the aspirations of senior
managers, a mission statement is a general expression of the overall purpose of the business. It
communicates the goals of a company to all stakeholders (Clutterbuck, 2011).
Aim
Tesco aim to become/stay there leading retail supermarket and provide good quality
services and products at a low cost so that they are cheaper than their competitors.
Objectives
 Objective one - to maximise sales and with doing so increase their profits. If Tesco to
maximise their sales the second half of the aim (increase their profits) will happen on its
own. Tesco may try to maximise their sales by cutting prices, more in store deals, expand
existing stores sell more stock can be held and build new stores to attract more customers.
 Objective two – Decrease their prices. Tesco aim to make shopping cheaper for the
average household. They aim to do this by cutting prices and offering more in store deals.
They may have many objectives in order to reach this aim (Ang, 2014). One objective
they may use is offering customers bargains, like to buy one get one free, by two and get
the third free and a percentage off the original price.
 Objective three – Introduce healthier eating products into the wide range of groceries
they supply. The advantage of introducing more healthy living products is that Tesco
will; attract many more customers that are interested in healthy eating products, make
Tesco an established business four providing healthy eating products. Tesco aim to create
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