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Business Communication : United Beverages Pty

   

Added on  2021-02-19

9 Pages2518 Words26 Views
BusinessCommunication

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................1Characteristics of approach ........................................................................................................1Assumption of approaches .........................................................................................................2Risk in approaches .....................................................................................................................3Influence on relationship of approach ........................................................................................4Comparison between approaches ...............................................................................................5Recommendation.........................................................................................................................5CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONBusiness communication is the process of exchanging information between personnelwithin and outside a company in order to achieve organisational goal in an effectual andexpeditious manner. All organised activity relies wholly on the procedure of businesscommunication which ranges from managerial to technical conversation with vendors. Hence,the foremost aim of workplace transmission is to enhance organisational practices and controlsthe possibility of arising conflicts for enhancing the brand value of company in an improvedway. Additionally, in business personnel requires negotiation skill to secure better deals as itrefers to a process in which people settle their differences in terms of compromising or avoidingthe matters for maximising the profit in an expeditious mode (Meredith, 2012). . For this report, United Beverages Pty. Ltd has been considered which is one of the large andreputed beverage manufacturing and sales organisation in Australia. It's General Manager cameacross with an issue among its team members that there is a lack of skill in company's employeesin terms of processing negotiations. So, in this study it includes identification of different typesof approaches related to negotiation and recommended suitable action for an organisation. MAIN BODY Characteristics of approach Negotiation is a process or method where two or more parties come together withdifferent goals and needs discourse an issue to find a mutually acceptable solution. In everybusiness, negotiation skill are concerned as integral element in both informal day to dayinteractions and formal transactions like negotiations conditions of sale, lease, service deliveryand other legal contracts (Waldeck and et. al., 2012). In regard of this report, United Beverage'smanager takes an initiative to evaluate their overall performance in which they analysed that itssales performance is not much competing which negatively effect over their brand value withinexisting marketplace. Furthermore, the reason behind this negative impact is lack of negotiationskill in United Beverage's employees as they are not able to make or take contract with othertheir vendors in a satisfactory way which reduces the productivity of company. So, in order toovercome this challenge United Beverage's manager utilises the approaches of negotiation withinits sales team which are explained below: 1

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