Types of Business Information and Communication Methods

Business Communication

Table of Contents
Introduction...........................................................................................................................................3
Task 1.....................................................................................................................................................3
P1 Different types of business information, their sources and purposes....................................3
Task 3.....................................................................................................................................................4
P5 Explain the legal and ethical issues in relation to the use of business information................5
Task 4.....................................................................................................................................................6
P6 Explain the operational issues in relation to the use of business information........................6
P7 Outline electronic and non-electronic methods for communicating business information....6
Conclusion.............................................................................................................................................7
REFERRENCES........................................................................................................................................8

Introduction
Business communication defines most organizations, resulting in effective marketing
campaigns, productive interpersonal relationships among co-workers and successful customer
service resolutions. Because audiences demand different kinds of communications in
different situations and settings, effective business communication professionals understand
how to tailor messages for maximum results (Bovee, 2010). The present report based on
Primark which is one of the leading retail corporation and conduct its operations in to United
Kingdom. The main aim of this report is to identity various types of information, its sources
(Welch, 2012). The significance of different approaches and corporate communication in
order to make strategic and functional decision making.
Task 1
P1 Different types of business information, their sources and purposes
Information systems provide companies with internal and external benefits. Internally, they
help to streamline, focus and coordinate the activities of employees and different
organizational departments. In turn, companies benefit from having a more efficient
workforce, which allows them to focus more time and efforts on external affairs such as
marketing, sales and establishing a market presence (Guffey and Loewy, 2010). Therefore, it
is the responsibility of Primark is to manage this information in order to attain organizational
goals and objectives. There are different types of business information which are given
below:
Verbal information: The sharing of information between individuals by using speech.
Individuals working within a business need to effectively use verbal communication that
employs readily understood spoken words, as well as ensuring that the enunciation, stress and
tone of voice with which the words are expressed is appropriate.
Meetings: Generally meeting means an occasion when people come together to discuss or
decide something. Meeting member to get together and discuss about a problem or issue or a
special matter (Grunig, 2013). Primark is required that to conduct meeting at different level in
order to solve various issues in an effective manner.
Presentations: The formal presentation of information is divided into two broad categories:
Presentation Skills and Personal Presentation. These two aspects are interwoven and can be