Business Communication of Woolworths

Running head: BUSINESS COMNUNICATION
Business communication
Name of the student
University name
Author’s note

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Table of Contents
Background of the issues....................................................................................................................2
Press release for stakeholders...............................................................................................................0
Press release for employers..................................................................................................................2
Press release for customers...................................................................................................................4
References............................................................................................................................................6

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Background of the issues
In the current study Australia based supermarket stores Woolworths have been taken into
consideration. Founded in December 1924, the company has an annual revenue worth 43.9 AUS
dollars with almost 1, 11,000 employees. Woolworths along with Coles forms a duopoly and
accounts to almost 80% of the Australian market (woolworths.com.au 2018). Woolworths mainly
specialises in selling grocery items such as fruit, meat, vegetables and packaged meats etc.
Woolworths presently operates 1000 stores across Australia, which has made it one of the most
popular brands amongst the target customer segment. Additionally, some of the features of
Woolworths such as the “click and collect” have made the entire shopping experiences from
Woolworths even more feasible. The customers could easily place the orders through online mode
which are delivered to their doorsteps .
Woolworths have been promoting the aspect of health within their target customer segment
very intensely. Time and again, they have come up with these programs such as “the fresh food
people”. These programs are launched with a view to generate sufficient customer awareness
regrading consuming sufficient fresh fruits and vegetables. Woolworths had implemented a number
of loyalty schemes for its target customer segment. Some of these are in the form of extra reward
points collected on very purchase made. For example, in august 2016, Woolworths had announced
that every dollar spent at the Woolworths pvt limited is equivalent to 1 Woolworth dollar. The
implementation of such intelligent pricing strategies or policies could further help the brand in
gaining additional customer base. Additionally, these redeem points could be claimed by the
customers at later stages while shopping from the Woolworths stores. In this respect, it faces
additional competition from some of the similar market leaders such as WESTFARMERS and
METCASH etc. These are global grocery supermarkets offering stiff competition to Woolworths. In

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February 2016, WESTFARMERS established new division for its department stores KMART and
TARGET.
The WESTFARMERS cover a number of divisions such as departmental stores,
supermarkets, liquors, home improvements. It is one of Australia’s largest private sector employers
with around 220,000 employees. With new stores opening at every prime locations of Australia
such as Adelaide, Brisbane, and the WESTFARMERS provides stiff competition to the Woolworths
grocery stores in terms of diversity and human labour.
However, Woolworth is a brand and has a loyal customer base. in order to keep the market
growing as well as serving its target population better Woolworths has decided to open new
stores across Brisbane and Adelaide than the already existing ones. The Woolworths has decided
to become one of the leading grocery store in Australia by expanding its outreach in terms of the
number of stores easily accessible to target customers. A business organization is answerable to
the shareholders, customers and employees by virtue of its products and services (Nickerson 2015)
The shareholders are the ones who are vesting their money within the business projects and stand
equally responsible for the profits or the losses. The customers have to be engrossed by providing
them with new and innovative products and technologies (Moshiri and Cardon 2014). Additionally,
opening of new market stores in prime locations can also help in reaching out to the maximum
number of customers along with the development of product awareness (Chaudhri 2016). The
provision of quality services is also dependent upon the training and skills possessed by the store
staffs. Woolworths places special importance upon development of an effective bond with
stakeholders and believes in making them a part of every important move of the business (Rubtsova
et al. 2015). For the purpose of which individual press release have been developed for each section
of stakeholder.

Running head: BUSINESS COMNUNICATION
Press release for stakeholders
Notice
Woolworths would like to grow larger in terms of services and operations.
Dear stakeholders,
Please note that Woolworths would like to add a few more feathers to its wings by
increasing its number of stores. Woolworths have been operating across 1000 odd stores spread all
throughout Australia. However, now we at Woolworths are thinking of increasing our operations
standards by bringing more diversity within the range of products offered. Additionally, we value
out stakeholders and their immense patience and support with the brand that Woolworths is!
Therefore, in order to provide you with much better service we are getting one step closer to you.
Hence, we would like to welcome you to become a part of our new endeavours as Woolworths in
planning to open a number of retail stores at the Adelaide and Brisbane region.
Additionally, at our stores we appreciate your presence. At the same time we also ensure
that we are contributing a part of the profits towards the social development as a part of our
philanthropic projects. Therefore, at Woolworth very extra dollar paid on the purchase of a product
will be used for promoting philanthropic activities.
To get you through quickly we have chalked down some easy points for you
 When you purchase from use , you become our valued customer where every dollar spent
in Woolworths becomes you redeem points
 Based on you redeem points we provide you additional value added services
 We ensure that our valued customers are the first to get notified regarding the launch of a
new product or service in the market (Lucas and Rawlins 2015)

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 At our stores we promote the three R’s highly which are – reduce, reuse and recycle
 Hence, you could exchange you waste household products with new ones
 We values in providing diverse range of products at cost effective prices
 More interests added to the investment returns of the stakeholders
Last but not the least, I would like to highlight that Woolworths have always considered it
stakeholders as a part of its family. Hence, we are there to help you with anything and everything
you want.
Thankyou
Woolworths CEO
(signature)
Dated – 8 May 2018

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Press release for employers
Notice
Always at Woolworths
“The Fresh food people”
Dear employees,
Firstly, we would like to thank you to be a part of the Woolworths family for so long. At
Woolworths, we d ream together. Over the years, each one of you has contributed significantly
towards making Woolworths one of the biggest supermarket grocery chains or retailer in Australia.
I am sure all of you would agree that change is good sometimes both for the organization as
well as the employees. However, with changes comes great responsibilities for which we need you
support. As you all know that Woolworths have been operating around many stores spread through
Australia.
However, we would now like to expand our roots even further where we would be opening new
stores in the Adelaide and the Brisbane region of Australia. We already have a number of stores
spread across the Australian territory. However, with the present move we aim to grow larger and
better. Our stores will be having a number of advance management features which I would like to
discuss with you all.
 There will be multiple money collecting kiosks
 There will be additional number of attendants placed at every sections of the store to help
the customers have a better experience while shopping
 There will be digital signage softwares empanelled which will instruct the customers while
waiting in long queues.

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 The employee of the month will be selected based on the total number of customer
satisfaction points they get
I invite you all to become a part of the extended customer support services provided at
Woolworths and add more value to your career.
Contact
Personal relations manager,
Email-
Website- https://www.woolworths.com.au/
Dated – 8 May 2018
 The rest of the information will be provided to individual departments through PowerPoint
presentation by their department leads

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Press release for customers
Notice
Always at Woolworths
“The Fresh food people”
Dear customer,
We thank you for the constant support and trust which you have levied upon us which
helped us in g rowing from a small store to a large organization.
You have always loved our products and used our services with great satisfaction.
Similarly, we have loved catering to your needs and requirements times and again. Hence, we
thought this way we could come one step closer to you. For your kind information, we would like to
inform you that we are coming closer to you with our new stores at Adelaide and Brisbane. Some
of the highlights from the initiative have been highlighted over here for you knowledge and
concern.
 Diverse product ranges
 Additional discounts
 Collection of redeem points
 Improved communication systems across the stores (Darics 2015)
 Additional money collection modes
 Home drop of goods
 Valued customer services such as free coupon for next shopping on every lump
sum money paid
Contact
Personal relations manager

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Woolworths stores enterprises
Email at:
Website: - https://www.woolworths.com.au/
Dated – 8 May 2018

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References
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Darics, E., 2015. Introduction: Business communication in the digital age—Fresh perspectives.
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Kaul, A., 2014. Effective business communication. London: PHI Learning Pvt. Ltd, pp.105-216.
Lucas, K. and Rawlins, J.D., 2015. The competency pivot: Introducing a revised approach to the
business communication curriculum. Business and Professional Communication Quarterly, 78(2),
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Moshiri, F. and Cardon, P., 2014. The state of business communication classes: A national
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Nickerson, C., 2015. The death of the non-native speaker? English as a lingua franca in business
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Rubtsova, M., Kapustkina, E., Karapetyan, R., Kovalev, I. and Rasskazov, S., 2015. The social
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Turnage, A.K. and Goodboy, A.K., 2016. E-mail and face-to-face organizational dissent as a
function of leader-member exchange status. International Journal of Business
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Uysal, N., 2016. Social collaboration in intranets: The impact of social exchange and group norms
on internal communication. International Journal of Business Communication, 53(2), pp.181-199.
woolworths.com.au 2018, woolworths.com.au , Available at: https://www.woolworths.com.au/
[Accessed on 7 May. 2018]

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