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Business Communication of Woolworths

   

Added on  2021-05-31

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Running head: BUSINESS COMNUNICATIONBusiness communicationName of the studentUniversity nameAuthor’s note

1BUSINESS COMNUNICATIONTable of ContentsBackground of the issues....................................................................................................................2Press release for stakeholders...............................................................................................................0Press release for employers..................................................................................................................2Press release for customers...................................................................................................................4References............................................................................................................................................6

2BUSINESS COMNUNICATIONBackground of the issues In the current study Australia based supermarket stores Woolworths have been taken intoconsideration. Founded in December 1924, the company has an annual revenue worth 43.9 AUSdollars with almost 1, 11,000 employees. Woolworths along with Coles forms a duopoly andaccounts to almost 80% of the Australian market (woolworths.com.au 2018). Woolworths mainlyspecialises in selling grocery items such as fruit, meat, vegetables and packaged meats etc.Woolworths presently operates 1000 stores across Australia, which has made it one of the mostpopular brands amongst the target customer segment. Additionally, some of the features ofWoolworths such as the “click and collect” have made the entire shopping experiences fromWoolworths even more feasible. The customers could easily place the orders through online modewhich are delivered to their doorsteps .Woolworths have been promoting the aspect of health within their target customer segmentvery intensely. Time and again, they have come up with these programs such as “the fresh foodpeople”. These programs are launched with a view to generate sufficient customer awarenessregrading consuming sufficient fresh fruits and vegetables. Woolworths had implemented a numberof loyalty schemes for its target customer segment. Some of these are in the form of extra rewardpoints collected on very purchase made. For example, in august 2016, Woolworths had announcedthat every dollar spent at the Woolworths pvt limited is equivalent to 1 Woolworth dollar. Theimplementation of such intelligent pricing strategies or policies could further help the brand ingaining additional customer base. Additionally, these redeem points could be claimed by thecustomers at later stages while shopping from the Woolworths stores. In this respect, it facesadditional competition from some of the similar market leaders such as WESTFARMERS andMETCASH etc. These are global grocery supermarkets offering stiff competition to Woolworths. In

3BUSINESS COMNUNICATIONFebruary 2016, WESTFARMERS established new division for its department stores KMART andTARGET. The WESTFARMERS cover a number of divisions such as departmental stores,supermarkets, liquors, home improvements. It is one of Australia’s largest private sector employerswith around 220,000 employees. With new stores opening at every prime locations of Australiasuch as Adelaide, Brisbane, and the WESTFARMERS provides stiff competition to the Woolworthsgrocery stores in terms of diversity and human labour. However, Woolworth is a brand and has a loyal customer base. in order to keep the marketgrowing as well as serving its target population better Woolworths has decided to open newstores across Brisbane and Adelaide than the already existing ones. The Woolworths has decidedto become one of the leading grocery store in Australia by expanding its outreach in terms of thenumber of stores easily accessible to target customers. A business organization is answerable tothe shareholders, customers and employees by virtue of its products and services (Nickerson 2015)The shareholders are the ones who are vesting their money within the business projects and standequally responsible for the profits or the losses. The customers have to be engrossed by providingthem with new and innovative products and technologies (Moshiri and Cardon 2014). Additionally,opening of new market stores in prime locations can also help in reaching out to the maximumnumber of customers along with the development of product awareness (Chaudhri 2016). Theprovision of quality services is also dependent upon the training and skills possessed by the storestaffs. Woolworths places special importance upon development of an effective bond withstakeholders and believes in making them a part of every important move of the business (Rubtsovaet al. 2015). For the purpose of which individual press release have been developed for each sectionof stakeholder.

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