Self-Improvement and University Choice

The assignment content presents a reflection by an individual student, focusing on their strengths, weaknesses, and goals in academic and professional settings. The student highlights their motivation to excel in their studies and secure a desirable job. They also discuss the importance of choosing a reputable university, citing ARU as their preferred institution due to its renowned reputation, modern facilities, and excellent staff. The content concludes by emphasizing the significance of business communication and presenting a report on various journals and books related to the topic.

BUSINESS
COMMUNICATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Business Letter ...........................................................................................................................1
TASK 2............................................................................................................................................3
Curriculum Vitae ........................................................................................................................3
TASK 3............................................................................................................................................5
Overview of DIXON CARPHONE from FTSE100 ..................................................................5
Background of the organization ................................................................................................5
Strengths and Weakness of the organization..............................................................................6
Conclusion...................................................................................................................................7
Recommendation.........................................................................................................................7
TASK 4............................................................................................................................................7
Reflective....................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Communication is considered as a mutually exchange of the understanding which is
generally originated with the receiver (Eliasson, 2014). Communication plays a crucial role in
the business organization and it need to be effective as communication is considered as an
essence of management. Communication plays an important role in the organization in order to
direct and control the employees. Further, business communication is a goal originated process
where HR manager need to communicate all the policies and procedures to individuals within
and outside the business venture (Galliers and Leidner, 2014). This present report has been
prepared in order to evaluate self skills by preparing the business letter, Curriculum Vitae and
different other documents. This report will help reader to know the internal and external strength
of self in order to get competitive position in selected organization.
TASK 1
Business Letter
Mark Edwards
33, Stanstead Road,
London (UK)
December 3, 2015
HR Manager,
DHL Express,
Imperial Park, Phoenix Retail Park,
West Ave, Paisley PA1 2FB, (UK)
Dear Mr. Williams,
I wanted to take this core opportunity for working in your for the post of assistant Hrc for
internship aspect. I further saw the job opportunity in the national newspaper and I wanted to
make the best for the company with my effective contribution. I have completed my Masters in
Human Resource Management from the Imperial College London. Right now I am seeking my
healthy presence in your company in order to make the best of it. As I know that the DHL is a
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logistic company and is an international express mail service and the cited company is the
world's largest logistics company who is operating around the globe. Further, I am having
efficiency of proper management which will help the organization in performing better and
healthy operations. Also during my lectures for the two years I come to know different HR
policies and their implications which will generally help the employees who are working in the
organization. Further, I come to know different types of appraisals during my study which I will
be implementing within the business in order to motivate the employees so that they will be
working with best of their efficiency and capability. Further, along with the HR manager of the
company I will be focusing on seeing the job requirement and for that I will make healthy job
description and job specification statement and with the help of these I will be able to choose
the best of the candidate from the pool of individuals.
Moreover, I will be helping the HR manager in order to solve the grievance and complaints of
employees for effective functioning in the organization. Further, a decorum will be created
which will lead DHL to have a competitive advantage over their major competitors. Moreover, I
will focus on satisfying the needs and demands of the employees working in the organization in
order to boost their morale so that they will work with best of their efficiency and achieve their
own as well as organization goals and objectives. Further, with effective HR planning I along
with the HR manager will focus on recruitment and selection of employees and also if any
training and development required by existing employees. Further, with the help of training,
employees will come to know new things and the cost incurred by the DHL will be paid during
the long run of the business.
Further, I will guide marketing people in order to arrange the couriers relating to the area and I
will try to assign a particular individual for that area only. Further, this will help cited
organization in order to imprve their efficiency and will also not lead to the mis-
communication. Moreover, I will focus on these courier people to communicate effectively with
the customers so that they become a loyal customer for the cited venture. I will further look
over the transportation facilities for them so that they can make easy delivery within no time
during the office hours only.
With all such specifications, I will give my best for working in the organization and this
internship will help me in grooming my skills in a practical manner. Hoping for a positive
response.
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Sincerely Yours,
Mark Edwards
TASK 2
Curriculum Vitae
Curriculum Vitae
Name- Mark Edwards
Email- mark.edwards [e-mail]
Mobile- 04425486321
Profile
I am early academic student and have healthy interest in Human resource management (HRM). I
have clear and knowledgeable concept regarding HR planning, HR process, different
motivational theories and performance appraisals. Along with it I have some knowledge of
marketing and sales which will brighten my designation in the organization. I am quite hard
working, talented and dedicated towards my goals and objectives. I will work with my best of the
interest and will be an asset for organization. Further, I have exceptional multi-tasking and
organizational skills which I will be implementing in order to achieve organizational goals and
objectives.
Career objective
 To make a sound position in business world and work enthusiastically in team to achieve
goal of the organization/MNC with my keen hard work.
 To get success in an environment of growth and excellence and working to get a job
which gives me job Satisfaction, self-development and also help me to achieve personnel
as well as organization goals.
 By evaluating the strength of others and implementing in the self life will lead me to
achieve my individual as well as organization goals and objectives.
CAREER STATEMENT
I feel that my greatest strengths are my ability to understand and meet the needs of people and
families. Further, I have a clear understanding relating to the importance of confidentiality and
being able to provide a caring and consistent environment for individuals.
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Education and Qualification
 MBA in HR (University of Scotland)- 2015 to current
Modules include- Role of HR, Recruitment and Selection process, Ways to motivating
employees, Strategic management, Human Resource Information System (HRIS),
performance appraisals, Industrial Law. Labor management
 BBM (University of Manchester) 2012-2015
Modules include- Basic management theories and models, ways to retain employees,
Administration concept, Basic of HR, different motivational theories.
 High school from Aberdeen Public School, London (2011).
Skills Profile
Leadership
Having leadership skills where I can take my team to achieve desired goals and objectives.
Further, I have skills to act as a leader and lead them in a way to achieve the aims and objectives
of the company. In my captaincy for football team, our college has won number of medals and
trophies.
Motivated and Ambitious
 I am very ambitious to achieve my desired goals and can perform well in high pressure
environments.
 I don't care about the work place or something as my major focus is towards the
completion of my task and duties.
 I can work in highly challenging environment and can give best of the result to
organization which will generally enhance the productivity and revenue.
 I always had a part-time job along with my studies; this job along with studies gives me
stability and maturity to develop myself and also my skills.
Hobbies
 Reading books on HR and novels
 Playing Rugby and Football
 Mind games, Puzzles and Quiz
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TASK 3
Overview of DIXON CARPHONE from FTSE100
FTSE 100 is the Financial Times Stock Exchange is generally a share index of 100
companies which are listed on the London Stock Exchange with high market capitalization.
These markets are calculated in the real time and get published in every 15 second when the
market gets open (Eliasson, 2014). Further, this FTSE 100 consist of big 100 qualifying
companies according to their market value. Moreover, this index is generally maintained by
FTSE Group which is a subsidiary of London Stock Exchange.
Background of the organization
The organization undertaken from the FTSE 100 list is DIXON CARPHONE which is a British
multinational electrical and telecommunication retailer having its headquartered in London, UK.
This organization was developed after the merger from the Dixons Retail and Carphone
Warehouse Group. Mentioned company having its effective operation in Ireland too but their
core focus in on Europe (Karlsen, 2010). Further, mentioned company operates under different
brand majorly Currys, PC World and also with the merger company Carphone Warehouse.
Further, as stated above, cited organziation having its operations majorly in Europe along
with Ireland and the cited company brand deals with the following: PC world- PC world is a well renounced name in the field of computing. Carphone Warehouse- This cited company is the mobile phone retailer who is giving
their productive service throughout the Europe. Dixons Towel- This organization is a retail operating firm and having their effective
operations in the UK's dominating airports along with Dubin International Geek Squad- This enterprise is a supportive hand for the Carphone Warehouse as it
provide insurance, repair and support facility to company.
 Currys Digital- Mentioned company having its specifications in home electronics items
and also in household appliances.
Further, as stated that the mentioned company is been found because of the merger of the
two firms and these were Dixons Retail and Carphone Warehouse. Dixon retail was considered
as one of the largest consumer electronics retail brand in Europe. Further, before the merger
company had a specialization in selling up the bulk market technology and consumer electronics
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products, audio visual equipment, personal computers, small and big domestic household
appliances and also financial and after sales service (Massingham, 2014).
On the other side, Carphone Warehouse was the British mobile phone retailer and
organization had almost 2400 stores who were distributing the mobile phones in the whole
Europe. As stated, cited company was having their operations in home and mobile phone
equipment and services.
Moreover, in order to expand the market base and the brand image, both the companies
merged together and form a single company namely Dixons Carphone. With the establishment of
this, more individuals started using the organization products and services and cited organization
able to increase their market share along with revenue and profits (Strong results from both boost
Carphone and Dixons ahead of merger into new High Street giant. 2014).
Strengths and Weakness of the organization
With the merger, strong results has been derived which has subsequently increased the
corporate sale and organization become a high street giant. Further, mentioned company is
giving tough competition to their major competitors in order to get the competitive advantage.
Strengths
 Mentioned company is the leader in the market share and the company after the merger
become 3-4 times larger than compared with their nearest UK competitors.
 Dixons Carphone generally enjoys the economic benefit as the company have an
advantage of different brands and also the diversity in statement (Meihami and Meihami,
2014).
 The culture of the organization is unique and diversified and with the help of it
mentioned company is able to get the competitive advantage. Organization supply chain structure is designed in such a manner that the ready made
framework for the cited company lead towards the e-commerce sales delivery.
Weakness
 Major competitors planning to give tough competition to the cited company which is
acting as a major threat.
 With strict policy of UK government, opportunities of further expansion is been restricted
and organization will face some problem in setting up of new venture.
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 Mentioned company purchase their products from the international suppliers, especially
Dixon is not having its retail outlet (Miah, 2015).
 Organization many essential products has gone down from luxury to distinction in the
marketplace.
Conclusion
From the above report it is clearly inferred that the Dixons Carphone is a multinational
retailer of electronic and telecommunication and the cited organization is able to expand their
market after the merger of Dixons Retail and Carphone Warehouse. Both the companies having
their own specifications and with the combination, Dixons Carphone is able to expand their
revenue and profit along with the brand image.
Recommendation
Organization having a vast image in the Europe and especially in the Ireland and London.
Further, cited organization can expand their market by tapping Asian and Middle east market as
population over there is quite vast and individuals will like to have the new technology if
organization is giving best of the benefits at an affordable price.
TASK 4
Reflective
ARU is Anglia Ruskin University which is a public university in the East London and
institution having strength of almost 20,700 students and their major campuses is in Cambridge
and Chelmsford. Mentioned institutions dealing in faculties like Arts, Law, Social Science,
Health, Medical Science and Science and Technology. Moreover, this institution was found in
2000 in London and it offers a wide range of courses which give students a broader chance to
explore themselves. Further, ARU having a healthy goodwill in the UK and students come for
study from whole around the globe. Further, college is taking both Undergraduate and
Postgraduate course and includes major subjects like Human Resource Management (HRM),
Law Finance and accountancy including three specialization MBA courses.
I have studied for almost 2 years in my post graduation course and I have done self-
evaluation will help me to know that where I lack and what are my positive strengths. I have
conducted SWOT analysis of myself and for which I have taken help of my friends, teachers and
family members. SWOT analyses are as follows:
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 My strengths are that I am dedicated in my and have an eagerness to learn new things.
Further, I have good and healthy familiar behavior.
 My weakness is that, I get tensed easily for specific problem. Further, I am quite short
tempered too.
 I have opportunities of learning new skills and also have better job and healthy office
environment. Moreover, I'm focusing in enhance my knowledge and talent by continuing
my further studies.
 Threat for me is the recession, outdated study material, competition in jobs.
Moreover, I have to capatlize my strength as by performing well all through long during
the semesters. Further, being a good learner and efficient catcher of the topics, my core emphasis
will be on learning new things and score good marks so that I will get desirable job to satisfy my
personal needs and demands. Weakness is my learning as I am not that much fond of financial
topics and it generally affects my performance throughout the year for this, I have to take some
extra classes for grasping the concept of a particular subject.
Further, I choose ARU as my university campus because it is a renounced college and
having all the major facilities which other colleges do not produce. An equivalent degree from
this college will give me a good job in the future in my subject related field and I will be able to
be a good wise person. Further, the campus is near to my home and it provides numerous
facilities. First, it is situated in the heart of the Central London and institution having a team of
experienced academic and administrative staff. Further, the campus is of five floor and it is
generally devoted for the teaching only and rooms are generally small because the ratio for
students and teacher is low so that professors can have focus on all the students. Further, all the
rooms are boasted up with the latest audio and visual equipment which gives easy learning to
understand a particular topic. Moreover, cited institutions have three computer labs which gives
practical teaching on practical subjects so that students can improve their concepts and
efficiency. ARU also have library which have a vast range of books with a big study area. All the
publications of each and every author you will get there. Library has certainly increased my
memory as I used to sit and read books during the free time of the college.
Further, college have a canteen which provides a wide range of food just because
students spent ample time in the college and they can chill out with cafe and other drinks.
Finally, this college has certainly matched up my expectations as it gave me whatever I desired.
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As above stated specifications of the college, I will surely recommend my junior friends
and all those who are living in my area to join that college as it gives a reputed degree and the
chances of getting a job from a reputed college just extend because these big colleges used to
have a campus recruitment. This help student as they do not have to struggle anywhere for the
job and they just have to give their best at the time of interview.
CONCLUSION
From the above report it is clearly stated that the business communication plays a crucial
role in developing effectual relationship both with the subordinates and also with the superiors.
Further, this report showcase the skills of an individual which he/she will be implementing in
order to catch the reader attention either with the help of a Business Letter or by the preparation
of CV. This report also studies context of the stock market which a reader should come to know
at the time of trading shares and securities.
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REFERENCES
Journals and Books
Eliasson, G., 2014. Firm Objectives, Controls and Organization: The Use of Information and the
Transfer of Knowledge within the Firm-Volume 8. Springer Publishing Company,
Incorporated.
Galliers, R. D. and Leidner, D. E., 2014. Strategic information management: challenges and
strategies in managing information systems. Routledge.
Hobohm, C. H., 2004. Knowledge Management: Libraries and Librarians Taking Up the
Challenge. Walter de Gruyter.
Hull, J. C., 2014. The evaluation of risk in business investment. Elsevier.
Karlsen, T. J., 2010. Project owner involvement for information and knowledge sharing in
uncertainty management. International Journal of Managing Projects in Business. 3(4).
pp. 642 – 660.
Massingham, P., 2014. An evaluation of knowledge management tools: Part 1 – managing
knowledge resources. Journal of Knowledge Management. 18(6)pp. 1075 – 1100.
Meihami, B. and Meihami, H., 2014. Knowledge Management a way to gain a competitive
advantage in firms (evidence of manufacturing companies). International Letters of
Social and Humanistic Sciences. (03). pp. 80-91.
Miah, S. J., 2015. A Cloud-based Business Analytics for Supply Chain Decision Support.
Journal of Information Sciences and Computing Technologies. 4(1). pp. 274-280.
Online
Strong results from both boost Carphone and Dixons ahead of merger into new High Street
giant. 2014. [Online]. Available through : <>. [Accessed on 3rd December 2015]
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