Challenges and Barriers to Effective Communication

This article discusses the common challenges and barriers to effective communication, such as language barrier, psychological barriers, and physiological barriers. It also provides strategies to overcome these barriers, including creating awareness about cultural differences, avoiding slang, staying open for communication, using technological aids, and using written communication. The article emphasizes the importance of culture in communication and negotiation.

Business Communication

INTRODUCTION
Communication which refers to exchange of ideas and thoughts is most important for
harmonious relations between two parties. There are various reasons which works as barriers in
communication and make it difficult for people to send their message to other party and
understand the message of other party as well.
Some common Challenges and Barriers to Effective communication are-
Language Barrier
This is most significant barrier of communication which includes two person for a conversation
who are not able to understand what other party of communication is saying. The reason behind
this is that their language is different. This same problem is being faced by the staff of Go
Travel.
Psychological Barriers
This refers to the psychological state of the receiver of the message. In case the person is
psychologically not ready or not able to understand what is being said by the person in this case
it becomes a barrier for the communication. There are various factors which are associated with
this one factor like mood of the person, stress level, anger etc.
Physiological Barriers
This includes factors which are physiological like communication channels are not proper which
create difficulty in listening and understanding what is being said by the person. Other factor in
this is physical disability of the person who is listening and receiving the message.
This is very important to remove these barriers so that communication can be effective. To
reduce and remove this some strategies are as follows-
Creating Awareness about Cultural Difference
All the people in staff should be made aware about cultural difference and should be taught the
basic value of other culture this will make the staff more sensitive about other culture. This is a
important strategy through which it can reduce its communication barriers. Along with this staff
should also be taught that they should talk to people from other culture which will improve their
language and they will be able to understand what people are saying sometimes other factors
such as body language and barriers are effective to understand what other party is saying even
when one do not understand the language.

Avoid Slang
It becomes more complicated and difficult to understand what other person is saying when the
person is using slang language. Slang is specific to place and culture and are not easy to
understand for everyone. This is why staff should be trained and told that they should not use
slang so they can effectively communicate their message.
Stay open for Communication
Staff should be taught that they should be remain open to communication which includes that
they should be ready to answer the questions that customers ask this removes all type of
misunderstanding and make communication effective and as it should be.
Using Technological Aids
There are various technological aids available that staff can chose and which can help them to
understand what other party is saying in different language. Staff should be taught to use that so
all their difficulty relating to language will be solved.
Written Communication
Staff should be taught to use written form of communication whenever possible as this makes the
person more confident to say and raise their view better than in oral and face to face
communication.
Communicate according to need of receiver
Staff should be made aware that they should only communicate whatever is being asked by the
customer and do not add extra elements in that which possess risk of reducing quality of
communication.
Culture plays an important role in communication. There are various things related to
communication which differs on the basis of communication. Language is just a small element in
that according to culture pattern of communication also changes. Body language and gestures
also differs on the basis of culture. Some influences that culture make on negotiation and
communication are-
In different culture goal of communication and negotiation changes, there are culture for whom
relationship is more important in communication and negotiation but in some culture contract is
more important than relationship. This influences the way people communicate with each other.

Other influence that culture make on communication and negotiation is personal style of
communicator in some culture personal style is informal and in some culture personal style of
communicator is informal this also affect communication. People who have formal
communication style prefers written form of communication and negotiation and those who have
informal personal style people like to communicate in oral form. This personal style of
communication differs on the basis of culture of the person.
CONCLUSION

REFERENCES
Books and Journals
Galli, B. J., 2019. Barriers to Effective Communication and Stakeholder Management in Project
Environments and How to Overcome These Barriers. International Journal of Applied Logistics
(IJAL). 9(2). pp.39-57.
Barieva, K and et.al., 2018. The Overcoming the Communication Barriers of Students as means
of a Personalization of Education. Journal of Social Studies Education Research. 9(3). pp.398-
409.
Fatehi, K. and Choi, J., 2019. International communication and negotiation. In International
Business Management. (pp. 109-143). Springer, Cham.
Yoshida, T and et.al., 2018. Integrating intercultural communication into the language
classroom. Speakeasy. 30.