Different Types of Business Information and Communication Channels
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This assignment explores different types of business information, where the information originates from, and the purpose of the information. It also analyzes various communication channels used in business communication. The case study focuses on Barclays bank.
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BUSINESS COMMUNICATION
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Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1...........................................................................................................................................1 P1.Different types of business information, where the information originates from and the purpose of the information and analyse them.............................................................................1 TASK 2...........................................................................................................................................3 P2. Covered in PPT.....................................................................................................................3 P3. Poster.....................................................................................................................................3 P4.Evaluate the external corporate communications of an existing product or service..............3 TASK 3............................................................................................................................................4 P5. Explain the legal and ethical issues in relation to the use of business information..............4 P6. Explain the operational issues in relation to the use of business information......................5 P7. Electronic and non-electronic methods for communicating business information...............5 REFERENCES................................................................................................................................7
INTRODUCTION Communication is the process of communicating with the audience through different channels of communication. Whereas business communication is any communication used to promote a product, service, or organization – with the objective of making sale. Inbusiness communication, message is conveyed through various channels of communication including internet,print (publications),radio, television,outdoor, and word of mouth. In business, communication is considered core among business, interpersonal skills and etiquette (Bovee, 2010). This assignment will be dealing with whereas areas of business communication by taking the Barclays bank scenario which is UK's renowned bank. TASK 1 P1.Different types of business information, where the information originates from andthe purpose of the information and analyse them. Verbal Communication Verbal communication is communicating a message verbally to whoever is receiving the message. An advantage of verbal communication is the opportunity for immediate feedback to
make sure the message was understood. These can apply to Barclays because it’s important for Barclays to receive immediate feedback which they can go on and improve on the Business (Guffey and Loewy, 2010). A disadvantage of verbal communication is that it is harder to communicate around the world. Written Communication Written communication means communication by means of written symbols either printed or handwritten. Advantages of written communication are that it is more accurate. Another advantage is that a physical record of the communication is made. These can apply to Barclays because Barclays has to make sure that their communication is as clear as it gets for their terms & conditions pages, and written communication makes this easy for them as there is a high possibility that they won’t make mistakes. Multi-media/ On-screen Information Multi-media/On-screenInformationismediaonnewtechnologiessuchastext messaging. This can apply to many companies in today’s society. An advantage of Multi-media communication is that the information can be spread to a lot of people at one time. This applies to Barclays because they usually have many meetings, and in them meetings they can use a projector showing a presentation which allows all members in the meeting so see. Another advantage of Multi-media communication is that it’s cheaper to use. Web-based Information Web-based information shows many benefits of multimedia technology. With the fast broadband connections in today’s society, it is possible to stream sophisticated content to a computer anywhere in the world (Grunig, 2013). A significant amount of interactive multimedia content is now delivered via the internet through web-sites such as www.barclays.co.uk. Information can be obtained from Internal and External sources: Internal Sources of Information Internal sources of information are those which can give valuable information regarding the organization from within. For example, a business like Barclays can give new employees an insight of information regarding how the business operates. An advantage of internal source is that the information is most likely to be accurate because the source of the information is from
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within the company its-self which is reliable. Disadvantages of internal sources of information are that it can be costly to produce, for example many people are employed on a specific job to just collect and analyse data. External Sources of Information External sources of information is secondary research. Pros of secondary research is that the information already exists meaning that this will save time. Cons of secondary research are that we have less control over how the data was collected. With secondary research, there could also be biases in the data that you don’t know about (Okoro, Washington and Cardon, 2011). Purpose of internal business information is that it update knowledge, inform decision making, provide instructions or initiate action, persuade, clarify, share ideas, opinions and etc. External business information purpose is to promote a product, service or idea, built relationship, persuade, clarify, share ideas, opinions and beliefs. TASK 2 P2. Covered in PPT P3. Poster P4.Evaluate the external corporate communications of an existing product or service. Adverts are the best source a company has to appeals to its target market. The aesthetic and wording of these specific adverts are what will attract a person into reading and observing these adverts increasing the likelihood of them then to invest in that precise product. Colours and location of these adverts are also very important for a similar reason (Usunier and Roulin, 2010). Bellow, I will be evaluating an advert to explain the strengths and weaknesses involved within advertisement.
This specific advert is designed by Barclays as a visual attraction for its consumers to entice them to invest into the brands products.The ‘dance bot’ avatar will have over a million unique versions and be shareable across social media.This type of advertisement is very eye-catching to a passer-by. Though there lot going on within this poster,so some may describe it as boring/disinteresting, however it does the job and is purely image based. The well-known logo of this brand is situated at the top with the companies’ catch phrase “50 years of shopping” underneath. Because Barclays such a well established brand the logo on its own will attract a customer due to its familiarity (Sigmar, Hynes and Hill, 2012). This images is likely to appeal to those who are interested in music so will result in this advert having a level of persuasion over this person to go and invest in the concert and products. Though the words used within this advertisement are not considered powerful it still upholds a strong humorous sentence that will appeal to the people who observe this poster (Jones, 2011). The images of different kinds of people are spread all over the poster which will be the main thing that a person focuses on as well as the large slogan. The design is very successful and straight to the point which will inform the potential consumer much more greatly compared to a poster with a lot going on/a lot to observe and read. This will result in this advert being a great success.
TASK 3 P5. Explain the legal and ethical issues in relation to the use of business information. Legal and ethical issues are usually to do with something that involves people having to abide to a law. Most businesses have different information about people working for them, that's when theData Protection Act 1998protects the information held about people being misused. The information usually on the company's database must be: obtained fairly and lawfully, only to be used for the purposes stated during collection, adequate relevant and not excessive in relation to the intended use, accurate and up to date, not kept for longer than necessary, proceed in line with your rights and also protected from transfer to an area outside the European Economic Area unless adequate protection exists for that data in the area. Barclays tries to follow this Act and make sure that they safeguard the account information of their customers. They should use software and security protocols which will help them from saving the customers account information from hackers.The ComputerMisuse Act 1990it is a law that does not allow certain activities when using computers, this include: hacking into other people's systems, misusing software or helping a person to gain access to protected files on someone's else's computer (Ru- Chu, 2013).Thereare also ethical issues that are dealt with using organisational policies and codes of practise such as: use of email, internet and whistle blowing. These go under business ethics meaning moral principles concerning acceptable and unacceptable behaviour by business. Whistle blowing is also one of the ethical issues users can use and relate to. This is when an employee raises a concern about a business practise either to management within the company or to an outside organisation like the press. if there is any kind of danger like crime, cyber bullying or fraudthat offend customers. P6. Explain the operational issues in relation to the use of business information. Operational issues in relation to the use of business information, including security of information,backups,healthandsafety,businesscontinuanceplansandcosts. Barclayshave to store and manage countless pieces of information with some being far more important than others. To make sure that information is managed appropriately, a number of policies and procedures have to be put in place, concerning; security of information, backups, health and safety, organisational policies and business continuance plans and cost. Forsecurity of informationit is important for Barclays to have the right information available as and when
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they need it, in order to make goodbusiness decisions. Information security management deals with maintaining theintegrityand availability of Barclays information and knowledge (Dyrud, 2011). Backupsisalsooneoftheoperationissuesasmostbusinesseshave developedprogramsconstantly to try to minimise the risk of losing vital information stored on IT servers. This involves producing backups of information stored on the servers. Some companies back up constantly and some less frequently.Health and safetyis also one of operational system and soare business continuance plans and costs. Business continuance plans are the steps that Barclays puts into place to make sure it is capable of surviving a worst-case scenario. P7. Electronic and non-electronic methods for communicating business information. Electronic and non electronic are the methods which are been used to make an proper communication in the firm which would help them in getting proper information. There are two type which is electronic and non electronic:- In electronic the information is been gathered by the electrical things which are like the mobile phones, etc. this is done with the help of the get the information There are many non-electronic methods that can be used to communicate business information, these methods include letters, memorandum, fax, invoice, flow charts and publicity material. A letter is a formal piece of documentation which can be used when Barclays is informing or responding to someone outside the organisation. The letter has to be clear and concise because people outside the organisation are reading it and will judge the organisation depending on how well the letter presents itself. Barclays will need to make sure that the letter is printed in a big enough size or Braille if a person has sight issues. Memorandum is more informal than a letter is, they are often referred to as memos. They can be used by Barclays to write down information within departments if the person it is being written to will not be seen face-to-face or sent to different departments which is easier than going over to the different departments and finding the right person to tell the information (Jagongo and Kinyua, 2013). It is easier to send a memo to a department than to go find the person because they may not know who the specific person they need to tell the information to. Fax isn’t as commonly used as it used to be due to the increasing use of email, email may not be as easily used by older people. Fax is used by Barclays for other
things and is more widely available than the internet is, so if an employee is sent to a country to organise a trade deal then the contracts can be faxed over if no internet is available. Conclusion This is to conclude that business communication includes sharing of the information internally and externally in the organisation. Whatever information is shared should be relevant enough and should be proper because any wrong information or any misleading communication can lead to disaster in Barclays. So they should have a proper strategy which should define how the communication will take place. They should know which communication channel should be used for advertisement of their product and services. They should follow and abide all the laws and regulation related to the information because it is very important for them to protect the information or data of the customer. REFERENCES Books and Journals Bovee, C.L., 2010.Business Communication Today, 10/e. Pearson Education India. Guffey, M.E and Loewy, D., 2010.Business communication: Process and product. Cengage Learning. Grunig, J.E., 2013.Excellence in public relations and communication management. Routledge. Okoro, E.A., Washington, M.C and Cardon, P.W., 2011. Eportfolios in business communication courses as tools for employment.Business Communication Quarterly.74(3). pp.347- 351.
Usunier, J.C and Roulin, N., 2010. The influence of high-and low-context communication styles on the design, content, and language of business-to-business web sites.Journal of Business Communication.47(2). pp.189-227. Sigmar, L.S., Hynes, G.E and Hill, K.L., 2012. Strategies for teaching social and emotional intelligenceinbusinesscommunication.BusinessCommunicationQuarterly.75(3). pp.301-317. Ru-Chu, S.H.I.H., 2013. Effect of using Facebook to assist English for business communication courseinstruction.TOJET:TheTurkishOnlineJournalofEducational Technology.12(1). Dyrud, M.A., 2011. Social networking and business communication pedagogy: Plugging into the Facebook generation.Business Communication Quarterly.74(4). pp.475-478. Jagongo, A.O and Kinyua, C., 2013. The social media and entrepreneurship growth (a new business communication paradigm among SMEs in Nairobi). Jones,C.G.,2011.Writtenandcomputer-mediatedaccountingcommunicationskills:An employer perspective.Business Communication Quarterly.74(3). pp.247-271. Smart, K.L., Witt, C and Scott, J.P., 2012. Toward learner-centered teaching: An inductive approach.Business Communication Quarterly.75(4). pp.392-403. Waller, R.L and Conaway, R.N., 2011. Framing and counterframing the issue of corporate social responsibilitythecommunicationstrategiesofnikebiz.com.JournalofBusiness Communication.48(1). pp.83-106. Kelm,O.R.,2011.Socialmedia:It’swhatstudentsdo.BusinessCommunication Quarterly.74(4). pp.505-520. Online WhatisBusinessCommunication?.2017.[Online].Availablethrough <http://www.managementstudyguide.com/business_communication.htm>.[Accessed on 6thJune 2015].