Different Types of Business Information and Communication Methods

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
P1. Different types of business information, where the information originates from and the
purpose of the information and analyse them.............................................................................1
P2. Present complex internal business information using written document, verbal
presentation and power point as appropriate in the contex.........................................................2
P3. Produce corporate communications for chosen organisation..............................................3
Formal Communication:....................................................................................................3
Feedback:..........................................................................................................................3
P4. External corporate communications of an existing product or service.................................3
P5. Legal and ethical issues in relation to the use of business information................................4
P6. The operational issues in relation to the use of business information..................................5
Security of Information...............................................................................................................6
Backups.......................................................................................................................................6
Health and Safety........................................................................................................................6
Organisational Policies................................................................................................................6
Business Continuance Plans........................................................................................................7
P7. Outline electronic and non-electronic methods for communicating business information,
using examples for different types of audience...........................................................................7
Conclusion.......................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Communication is the nervous system of an organisation. It keeps the members of the
organisation informed about the internal and external happenings relevant to a task and of
interest to the organisation. It co-ordinates the efforts of the members towards achieving
organisational objectives (Arnold and Boggs, 2015). It is the process of influencing the action of
a person or a group. It is a process of meaningful interaction among human beings to initiate,
execute, accomplish, or prevent certain actions. Communication is, thus, the life blood of an
organisation. Without communication, an organisation, an organisation is lifeless and its very
existence is in danger.
The term communication has been derived from the Latin word ‘cmmunis’ that means
‘common’ and thus, if a person effects communication, he establishes a common ground of
understanding. Literally, communication means to inform, to tell, to show, or to spread
information. Thus, it may be interpreted as an interchange of thought or information to bring
about understanding and confidence for good industrial relations. It brings about unity of
purpose, interest, and efforts in an organisation.
Task 1
P1. Different types of business information, where the information originates from and the
purpose of the information and analyse them
 Verbal Information- The best way to communicate but not always the most efficient t is
immediate and can solve most problems.
 Written Information- Can be words, diagrams, graphs and charts. Can come from a wide
range of sources - newspapers, books, trade journals and government publications.
On-Screen Information- Information may be produced on-screen. This can be seen in
multimedia TV and CD-ROMs that combine text, graphics, animation, audio and video
(Barth and Lannen, 2011).
 Multi-Media Information- This means multiple forms of media integrated together.
Media can be text, graphics, audio, animation, video, data etc. An example could be a
webpage with interactive guide and narration.
 Web-Based Information- This displays many benefits of multimedia technology. Today's
fast broadband speeds allow you to stream sophisticated content to a computer anywhere
1

in the world. This allows somebody to access this information wherever they are. This
can also be accessed by smartphones
P2. Present complex internal business information using written document, verbal presentation
and power point as appropriate in the contex
Verbal
Verbal communication is simply speaking. This can be done one-on-one, in a group setting, over
the phone, etc. Verbal communication is a personal means of communication and should be
utilized more than just emails or phone calls when possible (Beebe, Beebe and Redmond, 2011).
Being able to see the person you are communicating with face to face can help you gauge their
response by reading their body language and actively participating in dialogue.
When you use verbal communication, be aware of your tone of voice, speed, and inflection.
Avoid sarcasm or angry tones, as they can put the people you are speaking with on the defensive.
When speaking to a group or your team, make sure you speak loudly and clearly so everyone can
understand you. Arrange for a microphone if you are addressing a group in a large room.
Verbal communication is best when you need to discuss something in detail, or when
complimenting or reprimanding someone.
Written
You can't avoid written communication in the workplace; it's everywhere. Emails, memos,
reports, and other written documents are all part of every day business life (Crowley and Heyer,
2015).
Written communication is the most appropriate when detailed instructions are required, when
something needs to be documented, or when the person is too far away to easily speak with over
the phone or in person.
Email is a lifesaver for many people, especially in the business world. If you rely on emails and
memos to conduct your business, it's very important to portray a professional image. Don't use
abbreviations unless they pertain to your field, and always use spell check and read over your
2