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Report on Business Communication Aspects

Explaining different types of business information, their sources and purposes, presenting complex internal business information using different methods, producing corporate communications, evaluating external corporate communications, explaining legal and ethical issues in relation to the use of business information, explaining operational issues in relation to the use of business information, outlining electronic and non-electronic methods for communicating business information, and analyzing different types of business information and their sources.

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Added on  2020-06-04

Report on Business Communication Aspects

Explaining different types of business information, their sources and purposes, presenting complex internal business information using different methods, producing corporate communications, evaluating external corporate communications, explaining legal and ethical issues in relation to the use of business information, explaining operational issues in relation to the use of business information, outlining electronic and non-electronic methods for communicating business information, and analyzing different types of business information and their sources.

   Added on 2020-06-04

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Report on Business Communication Aspects_1
Table of ContentsINTRODUCTION ...............................................................................................................................3Project 1 ...............................................................................................................................................3TASK 1.................................................................................................................................................3Verbal, written, on-screen, multimedia, web based. .......................................................................3Describe where each of these pieces of information has come from (their source)........................3Describe what the purpose is of each piece of information.............................................................4TASK 2 ................................................................................................................................................4M1 describe the pros and cons of each method you mentioned in P1............................................4TASK 3 ................................................................................................................................................5D1 Evaluate the appropriateness of business information used to make strategic decisions .........5TASK 4 ................................................................................................................................................6Project 2 ...............................................................................................................................................6TASK 1 ................................................................................................................................................6P 3 Corporate communication for Tesco ........................................................................................6TASK 2.................................................................................................................................................7P4 External corporate communications of an existing product or service.....................................7TASK 3.................................................................................................................................................8M 2 Explain the advantages and disadvantages of the legal, ethical and operational issues for theuse of information............................................................................................................................8TASK 4 ................................................................................................................................................8D 2 Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points................8Project 3................................................................................................................................................9TASK 1 ................................................................................................................................................9P 5 Explain the legal and ethical issues in relation to the use of business information..................9Legal Issues......................................................................................................................................9TASK 2 ..............................................................................................................................................11P6 Explain the operational issues in relation to the use of business information..........................11TASK 3...............................................................................................................................................13P 7 Electronic and non-electronic methods for communicating business information.................13CONCLUSION..................................................................................................................................14REFERENCES...................................................................................................................................15
Report on Business Communication Aspects_2
INTRODUCTION Communication is the nervous system of an organisation. It keeps the members of theorganisation informed about the internal and external happenings relevant to a task and of interest tothe organisation. It co-ordinates the efforts of the members towards achieving organisationalobjectives. It is the process of influencing the action of a person or a group. The present report isbased on understanding business communication aspects for transferring information and managingoperations efficiently.Project 1 TASK 1Verbal, written, on-screen, multimedia, web based. Verbal Information:-The best way to communicate but not always the most efficient. It isimmediate and can solve most problems (Alna S., Haccoun and Belcount, 2010).Written Information:-Can be words, diagrams, graphs and charts. Can come from a widerange of sources - newspapers, books, trade journals and government publications (Ang, 2014).On-Screen Information:-Information may be produced on-screen. This can be seen inmultimedia TV and CD-ROMs that combine text, graphics, animation, audio and video (Cerne,2012). Multi-Media Information:-This means multiple forms of media integrated together. Mediacan be text, graphics, audio, animation, video, data etc. An example could be a webpage withinteractive guide and narration. Web-Based Information:-This displays many benefits of multimedia technology. Today'sfast broadband speeds allow you to stream sophisticated content to a computer anywhere in theworld.Describe where each of these pieces of information has come from (their source).(Internal):-Internal information could come from a variety of sources within theorganisation.Finance, Sales, HR, Production, Marketing, Customer Services, Admin(External):-External data exists in the form of published materials, collected by someoneelse outside the company.Government:- These are supplied by, among others, the ONS, the DTI and the OECD.Some of the key government publications include the Monthly Digest of Statistics, Regional Trends
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and Labour Market Trends (Cerne, 2012).Trade Groupings:-These are groups of businesses from the same industry or marketplacethat provide a service to representatives of their industry. Commercially Provided Databases:-Many private research organisations specialise inbuilding up databases of people who are known to have interests in certain products and services.These can then be bought.Research:-Organisations continually conduct research to find out about their markets,customers and views of their staff (Cochoy, 2014). Describe what the purpose is of each piece of information.Reliable and valid information is essential to all businesses and organisations. Without thisreliable information a business will have no idea of where it stands in its market, its financial andsales figures or how to proceed in the future. Organisations use information for a variety ofpurposes.Updating knowledge - It is vital that businesses keep up to date with changes within thiermarkets. Information is requried so that businesses know:-How their markets are developingHow labour markets are changingWhat the economy is doingWhat new laws are being passed that might affect the way they operateTASK 2 M1 describe the pros and cons of each method you mentioned in P1There are many advantages for verbal communication there are also disadvantages such aslanguage barriers and issues with getting a point across to a large group of people, which in TescoPlc. is an issue as it is a big company. Also, there can be issues with people disputing what was said,for example if a mistake has been made because an employee didn’t know something that theyshould have been told, the manager could say that they did tell them and there is no physicalevidence to show who is telling the truth (Danaher, and Rossiter, 2011).
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