Business Communication: Importance of Oral and Social Media Communication Strategies

This article discusses the importance of oral and social media communication strategies in business communication. It covers the benefits of direct interaction in oral communication, the use of social media to develop an online brand, and the need for a proper communication strategy to maximize production in the targeted market.

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Introduction
Business communication is an important concept for an organization to accomplish the
desired production level in the market. According to Bargiela-Chiappini and Nickerson (2014),
business communication is used to exchange information with people inside and outside of the
organization. I learnt to develop a plan that will handle the issues in the market regarding the
business communication. The channels of communication used by a company should reach the
intended stakeholders in the market. The study of business communication has assisted me in
understanding that sharing of ideas in an organization is used in accomplishing the
competitiveness in the market due to the invention of new techniques and procedures in
production. The leaders are required to provide the stakeholders with necessary information
which is used to acquire a proper reputation in the industry (Kernbach, Eppler & Bresciani
2015). The management is provided with recommendations that will be beneficial to the
company by implementing a proper communication strategy. Business communication will assist
me to relate outside people such as the suppliers, customers, community, the government and
competitors assists the business to have a proper corporate environment for the achievement of
set goals. I will encourage inside communication is between the employees and the management
which is encouraged to provide an innovative culture in the business. The reflection report will
focus on the need for oral and social media communication in business production.
Oral Communication
The oral communication is also known as verbal communication which involves directly
interacting while sharing ideas. The technique is highly effective due to the ability to learn
different feeling and expressions of an individual. According to Jackson (2014), the oral

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communication can be face to face interviews or live meeting where people are relating to the
issues in the business. The direct interaction in oral communication has contributed to its
popularity despite being the oldest form of communication for businesses. I will be able to
convince people using oral communication compared to other forms of business
communications. The verbal communication is used to relate to some non-verbal communication
to provide a sustainable flow in the targeted market (Ali 2017). I focus on effective
communication assists the management in identifying issues that require discussion for the
achievement of the targeted goals of production.
The oral communication is used for formal or informal purposes of the business where
the interaction is necessary for business growth. My conversion is needed by the business to
provide needed ideas that will push the business towards the accomplishment of the production
objectives. It is necessary for the management to develop trust in the market through the use of
oral communication for the internal and external stakeholders (Moshiri & Cardon 2014). I have
discovered that the management can explain the staffing policies properly by using the oral
communication due to the increased interaction using the oral communication. I will focus on
communication skills improve the employee relations in the company which is needed towards
an increased level of job satisfaction. Verbal communication with customers is used to acquire
an increased market share for the business due to the ability to discuss with the customers of the
products (Morreale, Valenzano & Bauer 2017). Customer care representatives are required to
possess communication skills that will be influential in doing the business to acquire an
increased competitive advantage in the market. I understand that direct communication to the
customers is used by the business in making targeted consumers fully understand the products
and services offered by the company. The open communication in the company is used to

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enhance the sales volume in the targeted market. I identified that employees can acquire the
information from customers regarding the products towards developing the products for
improved customer loyalty. The evaluation of oral feedback by customers is used by a business
in developing a proper quality management policy (Furenes, Ogaard & Gjerald 2017). The total
quality management policy is used to provide continuous development of products and services
in meeting the diverse needs of the consumers.
It is essential for people to convey messages using the spoken as it is effective in
delegating duties in the business. Young and Travis (2017) states the need evaluating ethnic
backgrounds is needed in discovering the languages spoken in the organization. I suppose
management is required to convey the message using a language that is known to the targeted
audience for a smooth flow of business operations. The words I will be using in the oral
communication should be easily integrated by the audience for proper communication in the
market. The individual conveying the message in oral communication is expected to
acknowledge the needs of the audience and address the issues of the audience (Demir, Mutlu &
Sisman 2018). According to my opinion verbal communication is more effective when there is
an interaction between the audience and the person conveying the message. Proper planning of
oral business communication makes it possible for the management to address the feedback from
the audience.
Social Media Communication
The advancement of technology has contributed to business growth through the use of
social media business communication. I discovered that the management is required to develop a
proper social media communication strategy that will maximize production in the targeted

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market. I am able to use social media in internal and external business communication to reach
out a large number of people at once. Social media communication has assisted business to
connect with various stakeholders in the market for a steady flow of business operations.
According to Felix, Rauschnabel and Hinsch (2017) employees are supposed to feel free to
communicate through social media platforms for an increased market share. I understand the
corporate culture in using the social media platforms to reduce the bad perception of the
company. The guideline of content to post online is needed for a steady flow of the production
processes in the market (Fuchs 2017). The top management provides the rules to consider while
using the social media platforms of the company to capture a large number of potential
consumers in the market.
Social media communication has become a tool to market the products and services
offered by the company. The increased number of people able to access the internet and
electronic device makes it possible to have a large number of potential online consumers.
According to Dahl (2018), an organization can create an online brand using proper social media
communication to the targeted audience. I discovered that social media communication is an
opportunity for a company to increase the sales volume through sharing of products and service
information online. In developing a stable online brand, a company is required to implement a
successful social media communication strategy (Wheeler 2017). The updating of information to
the targeted audience assists me in ensuring that there are a high number of people willing and
able to purchase from the company. The updating is used to make the products popular with the
potential and existing consumers in the industry.
The valuation of customer feedback is necessary for a company to acquire a sustainable
production flow in the market. I will ensure relevant information is posted to the stakeholders for

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increased awareness of the company. It is necessary for a company to offer important updates on
company progress to attract investors, customers, suppliers and creditors. Social media
communication is used to build a relationship that will enhance the productivity of the business
(Kumar & Reinartz 2018). The business and customers can interact with the various posts of the
company which is needed for an enhanced customer base in the market. The pictures and content
I post on social media platforms should develop an overview of products to the market. It is vital
for the management to focus on developing ideas that will reduce the negative response from the
targeted audience. According to Xiang et al. (2017), social media communication provides the
consumers and other stakeholders with a chance to review the products offered in the market.
The company reviews influence the ability to acquire new customers in the industry where
customers are willing to purchase from a company with positive online reviews. Therefore social
media influences the consumer behaviors as it is viewed by the prospects and existing consumers
in the market (Phillips et al. 2017). The management is required to develop a plan that will
maximize the sales volume using the social media communication.
Recommendations
I am required to focus on developing proper social media and oral communication
strategies for enhanced productivity in the market. The communication style implemented
directly impacts the performance of the company in the market (Passera, Kankaanranta &
Louhiala-Salminen 2017). It is necessary to develop a communication style that will share the
required information to the targeted stakeholders of the business.
Conclusion

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Business communication applied by the management is required to provide an increased
sales volume in the targeted market. I will be using oral communication to communicate to the
targeted audience in the industry effectively. The direct interaction assists in evaluating the
feedback from the audience and considers the expression of the audience during the
conversation. I am supposed to have significant knowledge about the issues and knowledge of
the audience. Social media communication is used by a company to develop the online
operations of the company. I will be able to develop a strong online brand through the use of
proper strategy to control the content posted to the audience.

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