Introduction to Business Communication - Assignment

Business
Communications Part
2

Table of Contents
INTRODUCTION ..........................................................................................................................1
Literature review .............................................................................................................................1
Purpose and principle behind different forms of organisational communication ......................1
Principles of effective communication to enhance practise .......................................................2
Communication practise of themselves and others ....................................................................3
Analysis and discussion ..................................................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES ...............................................................................................................................5

INTRODUCTION
Business communication is defined as the spreading of message and information among
different levels of organisation. Communication within individuals helps in bringing people
together and closer to each other. Effective business communication helps in managing all
functions of organisation in an effective manner. This helps in bridging gap between individuals
and groups by flow of information. The following report is about a fish and chip restaurant
situated in Borough market near London Bridge station. Mr Fishy was not able to attend meeting
held for discussing issues related to cultural difference in this restaurant.
Literature review
Purpose and principle behind different forms of organisational communication
There is an important role of organisational communication within business environment
(Kernbach, Eppler and Bresciani, 2015). This is generally associated with way in which
employees communicate with each other, with managers and with external stakeholders like
partners and customers. The various type of business communication are given below - Formal communication - Business communication is differentiated by level of
formality. This is generally used in specific organisational structures and a careful
message. It is ensured by management of restaurant that communication is flowing
through a channel for catering potential customers and clients. Informal communication - This is also known as grapevine and is a free flow
communication among employees and managers. This type of communication is very
impulsive and it may lead to misinterpretation and inaccurate information. Directional communication – According to this business communication type, there is
flow of communication from manager to supervisor or from subordinate to manager.
These are in written form like emails, policy guidelines and memos. This can also be in
verbal form through phone calls or meetings. Internal communication – The formal internal communications are in written form and
this includes performance appraisals, sales performance and company updates. In this
type of information, employees are more comfortable but it is not suited by external
stakeholders like business partners and customers.
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 External communication - This includes messages which are generally for people who
are outside the organisation like prospects, customers, media, partners, etc. Business
takes more time for constructing messages for external audiences. Generally external
communication is formal and they are sent through particular channel.
The purpose and principle of above organisational communication are listed below -
Flow of information - It is essential for managers of restaurants that relevant
information should flow continuously from top level management to lower level management.
Information must be incumbent in language individual can understand in an effective manner.
There is no usage of difficult words by managers of this restaurant.
Coordination – This is important for managers and employees to have good
communication in order to accomplish organisational goals and objectives. It is essential to have
coordination among personnel and their efforts for management.
Learning management skills – Communication is helpful in facilitating beliefs, ideas,
advice, perception, instruction, orders, etc. that helps managers and other staff for learning
managerial skills by analysing experience of others.
Developing good human relation - It is important for restaurant's managers and
employees to exchange their thoughts, ideas, perceptions and views with each other in order to
make effective decisions for business (Brink and Costigan, 2015).
Principles of effective communication to enhance practise
An effective communication is important for this restaurant as after the occurrence of
Brexit, there is risk in starting business for profit. There are various principles of communication
which are listed below – Clarity - According to this principle, communicator or bushiness manager must have
good communication skills and he must use simple language while making employees
understand tasks and activities. Adequacy and Consistency – Managers of restaurant should analyse which information
is communicated to employees and subordinates. There should not be unclear or
incomplete messages that creates confusion or delay in action of company. Information
given by managers must be consistent with restaurant's plans, policies, procedures and
objectives. Message that is inconsistent can play havoc and distort interests of corporate.
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 Integration – This principle of communication reflects that efforts of HR of restaurant
can be integrated for attaining objectives by an effective communication. The main
objective of communication in restaurant is to meet the targets and goals in less time. The
communication between managers and employees of this restaurant has aim of
coordinating activities of people at work for attaining corporate goals and objectives. Economy - The communication in this restaurant is efficient, timely and messages are
delivered at appropriate time. Economy in communication system is reached by this
manner. Feedback - Communication helps restaurant to clear all actions and objectives required
to complete business projects. It is important to take feedback from customers and
employees while working. This feedback provides knowledge about the issues which
affects employees while working in that restaurant (Bovée, Thill and Raina, 2016). In
this way, managers get to know what can be done to increase employee retention and
employee satisfaction. Attention – Messages and information given by managers should draw attention of
employees and staff and ensure that employee will work in right manner.
 Need for communication network - Communication network is defined as route
between sender and communicator. It is important for an effective communication to take
place between managers and employees of this restaurant.
Communication practise of themselves and others
This restaurant must have effective communication practise to engage employees in
work activities and tasks. There are following factors which will increase the communication
practise in this restaurant -
Relatable – Executive of restaurant is making special effort for analysing and knowing
individuals as well as teams of this business. The business owner will take initiatives to talk to
employees and managers regarding business projects and activities.
Emphasise key points by repeating – The managers and leaders of this restaurant must
focus on key objectives and goals of business. For a successful manager, it is important to repeat
key bullets while giving presentations.
Active listening – This is an important part of great communication. The managers must
be best communicators and for that employees and subordinates should actively listen to
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instructions given by managers. In restaurant meetings, staff is asked to provide attention
towards what managers and leaders are saying.
Respond in a timely manner – This is essential for employees to extremely response to
each and every person who asks questions regarding organisational goals and business project.
Appreciation of team will provide managers an opportunity for employees to motivate them.
Analogies are important – Analogy is an easy tool for an effective communication.
Vision of an individual towards something can be different from other person. It is seen that
clarifying questions and an analogy, managers can easily lead employees and subordinates.
Analysis and discussion
Business communication is not about the way in which message is transmitted but it is
about understanding and how it is collaboratively transmitted between receiver and
sender(Veltsos, 2017). When there is no mutual understanding between managers and employees
of this restaurant then effective communication is not possible. Communication among restaurant
includes spreading of message between top level management and middle level management.
This is basically information that is flowing done ranks within the company and across them.
Communication skills are important in various aspects. Managerial role of organisation includes
way in which manager is respecting his or her employees. As there is cultural difference among
employees, it is essential to have strong business communication. In this way, all employees will
understand what is important for achieving organisational goals and objectives. Workplace
success in a cross cultural restaurant can be achieved by effective communication. Feedbacks
form employees regarding their understanding and cultural difference among employees (Cardon
and Marshall, 2015). It is essential for communicating thoughts and ideas to other people of the
company as in this way products, processes and services are improvised.
CONCLUSION
From the above discussion, it is concluded that communication is important among
organisation as it helps in transmission of important information between managers and
employees. Managers of different organisations have duty to collect, analyse and store
information in order to make effective decisions regarding daily business activities.
Communication is way of exchanging the information by one person to another. In an
organization where there exists employees from diverse culture, communication become
imperative so as to improve co-ordination between them. There should be appropriate channel by
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which messages or information are transmitted so that each employee gets to know about what is
expected of them. Furthermore, it helps in enhancing efficiency and productivity as the wastage
can be reduced leading to higher profit and revenue. Also, it encourages every member to work
in a collaborative manner. Lastly, chances of conflicts and issues get reduced.
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REFERENCES
Books and Journals
Bovée, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson
Education India.
Brink, K.E. and Costigan, R.D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of
Management Learning & Education, 14(2), pp.205-221.
Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), pp.273-293.
Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International
Journal of Business Communication, 52(2), pp.164-187.
Veltsos, J.R., 2017. Gamification in the business communication course. Business and
Professional Communication Quarterly, 80(2), pp.194-216.
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