Business Communications: Theories, Barriers, and Strategies for Overcoming Them

BUSINESS
COMMUNICATIONS

ABSTRACT
Communication is the medium of exchanging the information to the individual in order to
make them understand. It plays significant role in the accomplishment of the business goals as
there are general theories of communication which includes oral, formal, directional, internal
which helps in understanding the considerations to business communication. There are some
barriers of communication which hurdle the successful accomplishment of the vaccination
campaign and some strategies are discussed in order to overcome these barriers.

INTRODUCTION
Communication is defines as the medium of exchanging the fact, ideas ad information
from one person to another to make them understand. There are different type of companies
which are operating in the market as some are non-profits , companies and government agencies
that are running their operation with the help of suing correct medium of communications.
Effective communication helps the employees to understand their to-do-task so that they can
contribute to the growth of the business organisation. This report is based on the vaccination
campaign which was organised earlier(Sarachuk and Magdalena, 2020). This report will cover
the general theories of organisational communication also identify the barriers of communication
which were faced at the time of vaccination campaigns.. Lastly, It will analyse the strategies for
the government in order to overcome from these barriers.
MAIN BODY
Discuss some general theories of the organizational communication.
This is the main considerationtThere are some theories related to the communication
which are explained as follows:
 Formal communication theory: It refers to the flow of official information with the
help of predefined routes and channels. The information is being controlled by the higher
authorities as it flows in a hierarchical structure. Each person is accountable to their
respective seniors with the aim of having proper flow of information to the concerned
bodies.
 Oral communication theory: It implies communication through mouth which also
includes conversing with each other and have the direct conversation or it can be the
telephonic conversation. Discussion, speeches, presentations are all forms of oral
communication. This helps in expressing the emotions and the view points of the
individual so they can complete their task with the right instructions.
 Directional communication theory: It means that individual must be mindful of the
expectations and depth of the message when communicating in different directions.
Lateral communication is all about keeping the medium and content of message which
make the message attractive. This helps in the making the things right as per the overall
consideration of the business.