Business Consultancy Project.

URGENT

Business Consultancy
Project

ABSTRACT
According to present market conditions it is essential for all organisation for expanding
their market area that increases customer base in order to increase company profits. This is
important for market analysis that helps for selecting best alternatives about select of options that
expand market area. Report also covers detailed plan of action for parent paradise that provides
soft education to children. In last, with analysis of all situation and analysis of options for
problems it is easy to formulate best and effective strategy for increase in market size.

Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
Situational Analysis and Problem Identification.............................................................................4
POSSIBILITIES (OPTION)............................................................................................................8
Ansoff’s Matrix......................................................................................................................8
DETAILED PLAN OF ACTION..................................................................................................10
Aim and Objective................................................................................................................10
Risk assessment....................................................................................................................10
Stakeholder analysis.............................................................................................................11
Action Plan...........................................................................................................................12
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
The term business refers to a process that is operated by a group of persons or individual
to fulfil need of market for earning sufficient amount of profits. Business consultancy is
explained as an entity that works for delivery of professional services to clients for improving
their customer base and market base. The main motive of business consultancy organisation is to
increase overall productivity of organisation through delivering essential suggestion for its
customers. This report is written from perspective of Parents Paradise which operates their
business in education industry in which organisation provide education to children who belongs
to age group of 11. Moreover, the project consists of three different parts which is situational
analysis to understand all different situations in organisation. The another group relates with
problem identification for analysing possible options related with specific project. The last action
is a detailed action plan (McMillan and Weyers, 2012). Along with this for situational analysis
PESTLE, Porter’s five force model and SWOT analysis will be utilised to understand micro and
macro environment. In order to evaluate all possibilities Ansoff’s model is included in this
report. In the last, project discussion with understand of aim, objective and stakeholder analysis
will be focused in report.
Situational Analysis and Problem Identification
Situational analysis associated with evaluation of micro and macro aspects for an
organisation for understanding of work with clear identification and determination to understand
about clear capabilities and potential customers requirements. On other side, it also include to
improve operations and functions of organisation that secondarily impact on business
environment. In context of Parents paradise for proper analysis of different situation SOWT as
well as PESTLE is implemented and to generate generic results Porter’s five force model is also
included to identify and determine possible issue and problems which relates with current target
market (Maylor, 2010).
PESTLE Analysis
With use of PESTLE model organisation is able to work according to external
environment conditions of market. There are several issue faced by management at time of
completing their work such as improper management, inefficiency of workers, less participation

of authorities and many more. But specifically non-routine activities and low motivation of
workforce are major challenge for organisation. In context of Parents Paradise external aspects of
environment and its conditions are mention as below:
POLITICAL FACTOR- The political aspects is associated with current political rules
and regulations that are developed by ruling government and impacts on business functions and
operations of a company. Form perspective of Parents Paradise management is operating its
business within UK due to which it is easy to perform business action because government is
flexible for business houses (Mathooko and Ogutu, 2015). As parents paradise is a soft play
centre that not influence by political factors. Moreover, all government makes rules for
protecting children and improving education system for protecting right of individuals. For
example- at time of season change, political authorities modify school timings for providing right
facilities to children. But as situational aspect it is managed that organisation is facing challenges
of non-routine activities. So with change in time management issue are generated due to external
environment.
ECONOMIC FACTOR- Economic aspects consists of monetary policy which secure
better position for country to make essential variables that boost economy of country. Moreover,
economic aspect of UK is not impacting on Parents paradise because it is a self-managed
organisation and managed funds on self-basis. But there are different situations such as to charge
fees from parent impact on operational activities if they not submit fees on time. Along with this
there are different challenges faced because of changes in economic policy which are pending
salary of employees or staff. This results employee will de-motivated to perform their work with
full potential which is another challenge for organisation.
SOCIAL FACTOR- This is mainly based on needs and expectation of customers as well as
society that consider for performing all work as per business organisation operates. In simple
terms, all demographic aspects such as age, religion, gender etc. which is commonly followed in
a society. From perspective of Parents Paradise it is concerned about all consumer groups that
generate hurdles related with children and their parenting. Example- When local residents of a
country shift in a other city then several challenges are faced by children among which one of
them is change in language (Lynch, 2018). So Parents paradise must adopt diverse training
methods for management team in order to deal with better education for all children.

TECHNOLOGY FACTOR- Technological factor connects with advancement of all
technology factor that generates innovation in all aspects of organisation. Education industry and
organisation face regular challenges because small children are curious to adopt new learning.
But technology tools are high in cost which increases cost of operations and main stakeholder of
Parents paradise are children and parents so management must complete design software tools
which are safe for child below than 11 age (Lock, 2018). Moreover, the major option for
organisation is soft play centre that increases work productivity for soft play centre through
increasing its work goals.
LEGAL FACTOR- Legal aspects of external environment relates with legislation and
laws that are developed by government. Similarly, it also includes changes which are protected
towards interest of local organisation in business. Moreover, there are various operations
performed by management of Parents paradise such as to decided location for school, transport
facility for students and to ensure all tools are present factors for safety of children such as fire-
extinguisher, safe and clean water. This results all work is performed through smooth flow of
services for longer period by following all rules and regulations properly. Moreover, it is also
used to make routine activities legal.
ENVIRONMENTAL FACTOR- Society as well as government all are working
towards safety of environment. In simple terms, it refers that there are various task and
operations are performed which is used to overcome form hazardous factors. In context of
Parents paradise it is identified that all operations involve children. Therefore, it is identified
management consider its work in a safe manner through using imitable tools that not impact on
environment.
In last, it is identified that management is performing its work according to identify and analyse
of situations that leads to work with aspects that enhances overall productivity by understanding
challenges which raised due to low motivation of force and other is improper schedule of
activities (Lehmann, Saulich and Wohlgemuth, 2018).
SWOT Analysis
STRENGTH
 Management system that is adopted by
parent paradise is transparent and
effective. This work major strength for
WEAKNESS
 According to this method organisation
face challenge that its activities are not
scheduled properly. This generates

organisation.
 Another strength for organisation
relates with managing and completing
all work with information tools/
weak points for organisation.
 Organisation perform task only
children who are less than age of 11
years. So limited market generates
problems for organisation.
OPPORTUNITIES
 The major opportunity for organisation
is to start more branches among
different location in UK.
 With use of child care tools and
subjects it is easy for management to
attract more number of parents.
THREATS
 Due to intense competition organisation
performance is directly impacted which
reduce company performance.
 Organisation performs and manages its
task in limited area but due to
globalisation it works as a threat for
organisation to increase in market.
Identification of problem
According to analyse of all above internal and external factor that relates with
environment of Parent paradise evaluate task and operations leads to work with PESTLE and
SWOT some problems which are identified mention as follow:
 Inappropriate schedule- due to change in organisational rules and increase in market
share it is identified that there are various task and operations perfumed by management.
So to work in proper manner it is identified that with right and planned schedule it is easy
for management to complete all work in proper manner (Johnson and et. Al., 2017). This
also concerned due to involvement of stakeholders in organisation it is impacting on
organisational goals and objectives that leads to work properly.
 Change in regulations- Brexit decisions impacts on all industry and organisation of
management that refers educational institute is also impacted. Goals and objectives that
are designed by management of organisation will leads management to complete their
work and operations as per profits is impacted. Along with this it also analyse that with
performing work as new rules motivation of employees is also impacted. So it is not
possible for obtain right experience that boost morale of individuals.

In last it is analysed by organisation that management impacted because of inappropriate
workforce motivation and less participation of authorities creates longer challenges for Parent
paradise as an educational institute.
POSSIBILITIES (OPTION)
Ansoff’s Matrix
The Ansoff matrix can be defined as a product or market expansion that helps organisation
to increase its market share by analysing various options. This all are present in growth for
management that enhances strategic expansion for improving market share in an appropriate
manner (Ilie, Nickerson and Planken, 2019). This matrix was developed by Igor Ansoff in the
year 1957 so it is easy for business to select suitable option which expands market in easy
manner. Moreover, some options which are utilised by Parent paradise for expanding its market
is mention as follow:
 Market penetration- The market penetration strategy focuses towards enhancing its
market share that leads to enhance sale of existing products. It works as a simple strategy
which increases growth for organisation to sell products that are already present in
market through reducing price of products. Moreover, by increasing promotion and
distribution of products it is easy for competitor to improve market area in market.
 Product development- According to product development strategy there are various
products are offered by organisation that modify essential products to increase its market
share. Innovation is most important aspect that helps customers to gain competitive
advantage in market through involving research and developments in organisation.
Along with this organisation also develop strategic partnership with workshops that
boost motivation of employees. This results market needs for organisation are met in an
efficient manner.
 Market development- As per market development strategy organisation offers all of its
existing products that are modified and developed as per needs of customers (Huerta and
Minderman, 2019). This results customer base for organisation is expanded through
expanding its market area. The main aim of market development strategy is to match
product with customer segment. It results this is easy for organisation to provide their
services into a larger market.

 Diversification- According to this strategy organisation sell its products into new market
but it is a risky concept for management as products which are sold by management are
also new. So it is a complex tasks to sale all new services into new market. This results
management must develop effective strategy for organisation to implement diversify
strategy effectively in market.
With discussion of all above points it is identified market penetration work as a best strategy
which is beneficial for Parent paradise. This results all services which is provided by customers
must be used for increasing existing market and to generate new customers in market through
providing low all services at a low cost (Ho, 2014). Also Brexit generates a little impact on
educational institute which refers management face challenges to offer all services in an
appropriate manner. All European nations generates implement trade restrictions due to which
cost of technology and other essential products is increased. This also determines that after
identification of problem it is identified that with several challenges management work policy is
impacted for increase it share in market. Organisation also provide and implement effective
marketing strategy to attract more number of customers that increases admission of student in
organisation.
SAF model
It is otherwise called system investigation structure which help the organizations in dissecting
the methodologies which are to be executed in organization that can help it in developing in the
market. Following advances are to be followed while following the SAF system:
• Step1: Current organization position: It is significant that the present situation of
organization is examined by utilizing BLS investigation, BCG network and BEP examination
with the goal that the income and benefit created by organization can be determined and the
system of development can be detailed by the organization.
• Step2: Outside condition: So as to deliberately grow in showcase it is significant that the
outer components influencing business are broke down utilizing PESTLE investigation,
Watchman's five powers and so forth with the goal that the elements that can adversely influence
development procedure can be dissected. This will help the organization in taking proper
activities to limit the negative effect (Hendrischke and Li, 2019).

• Step3: Interior capacities: It is significant that the inward capacity of business is dictated
by breaking down its assets with the goal that its capacity to extend can be resolved. VRIO,
SWOT examination and so on should be possible so as to investigate its inside capacities.
• Step4: Recognize key issues and openings: The issues and openings present in market
ought to be investigated so powerful moves can be made that can help in increasing a serious
edge in the market.
• Step5: Proposals: The moves that can be made by organization with the goal that it can
deliberately extend can be figured in this progression so the execution of methodology should be
possible which can help the business in accomplishing its objectives
DETAILED PLAN OF ACTION
Aim and Objective
With the analysis of above research market it is identified by organisation and
management of Parent paradise that it evaluated currently organising all market of UK (Englund
and Bucero, 2019). Moreover, world economy from past months is reducing because
management face challenges due to implement of modifications in policy of Brexit. This result
all European nations and its business houses face problems to manage its business whether small
or large. Along with this management is facing challenge due to international change. In simple
from it is impacting all persons to manage its work for enhancing its work area along with this
management determines for completing its task and operations in proper manner. According to
the objective of organisation management determines to look for increase in market area through
looking appropriate section for increase in market that match with objective of organisation.
Moreover, objective of report that relates with develop an appropriate action of plan through
making stable options that stabilize market area for company. Therefore, with implement of an
appropriate plan management of parent paradise enhance its action that is used as a stronger
action for formulating a competitive edge in market (Gabrielsson and Hasan, 2019). It results
organisation globally manage and increase its size to work and manage specific task that leads to
gain top position in UK and main aim for management is used for increasing goodwill of
organisation effectively.

Risk assessment
Risk assessment and management work as a basic factor which impact on organisation at
each and every stage. This refers that each phase for organisation considers to leads as an
essential task for organisation. It undertakes individual are performing its work to gain
knowledge in order to complete all task as an appropriate idea with in market. Moreover, each
phase or action relates with management risk due to which its objectives of organisation are
impacted (Damoah and Kumi, 2018). Moreover, organisation are of different size that is used to
develop work which increases risk aspects that transfer risk for functions and operations in
market. There are different types of risk and assessment. Management, according entity place
risk respective types and work according to which entity that generates effective results. All
different types risk that are associated includes different types of risk aspects that bring better
results. In last, to develop an effective and right plan Parents paradise works as an organisation
that develops important stage for different steps that are mention below:
 Risk assessment- It is a first stage in which evaluation of risk conduct executive
member of organisation. According to this step risk evaluates its likelihood and their
impact on certain risk which generates certain attributes for organisation to assess risk
aspect. All this stage of risk assessment undertakes a depth analysis to deal with
motivation of risk. Here, all participants conduct research to analysis present and future
impact that is used for generating operations revenue and profits units for parent
paradise.
 Risk rating- The second stage which is related with risk assessment and management
concept identify and assess risk rated according to impact of different factors on
organisation (Cunha, 2018). Existing and future action generates risk rating stage in
which risk are identified to locate particular risk and its types. Major risk which is
faced by management is low motivation of workforce and the assessment of reducing
work performance determine management is due to no involvement of employees in
organisational work and performance.
 Prioritizing risk- It is third and last stage of risk assessment process according to
which impact and serious of risk are prioritised that make appropriate action for
minimising risk phase in order to influence operations of organisation. Currently Brexit
and reduce of participants of employees generates challenge for parent paradise to

complete all work as their areas to leads work performance and it is impacting on goals
and objectives. Further, prioritise of risk generates areas that leads to gain competitive
edge in market.
Stakeholder analysis
The term stakeholder analysis refer to a process as well as a procedure that is used for
identifying all individuals which holds and support decision making of organisation. The term
stakeholder analysis determines that work is performed to align all objectives of stakeholders
that match with organisational plans (Collins and Butler, 2019). Along with this management
reflects various persons that analysis different issue and conflicts which is impacting on issue of
organisation. Moreover, it is an essential analysis that is conducted by Parent paradise that
influences market area. With power interest and grid model management analyses stakeholder
perspective which is mention as below:
Power interest Grid
With this model of stakeholder analysis management divide its work as per four quadrants
which is used to highlight different aspect of stakeholder. Moreover, all part of organisation
divide its work according to power and interest model of operations.
 High power and low interest- According to this stakeholder type, government
authorities are consider as perspective of educational institute. From perspective of
parent paradise, government are low interested in work and operations but they hold high
power such as to modify time and rules for children education. Moreover, due to
different variations in seasons management generates problems of staff such as late
coming for office.
 High interest and high power- Manager of parent paradise fall in this category and they
holds supreme power to generate decisions for organisation. It refers that for making
decisions according to right entity all decisions that are managed by organisational
manager on self-basis (Bull and et.al., 2016).
 Low power and low interest- According to this category, staff members consider their
work through approach of low power and low interest. This not interest in decision
making and also not interested in profits or power decided by parent paradise.

 Low power but high interest- In relevance with parent paradise, parents of all children
undertakes work as per this category. This refers that members are high interested but
with this authority for making decisions is not included and hold by organisation.
Action Plan
COMPANY OVERVIEW
Parent paradise is operating its business in educational industry and they provide services
to children as a soft school that is increasing its work area through providing right and effective
education soft skill to children. Moreover, all educational institute are competing with each other
for providing right knowledge to small children for managing and completing all work as per
their time. Along with this school hiring are also included in this aspect for arranging different
resources about management that is used to solve all problems and resolve work methods for
promoting business aspects in an organised and systematic manner that is welfare of children
(Amelec, 2015).
VISION
Parent paradise performs all of it task to enhance number of students in order to gain top
position in market. As future goal for organisation is used to enhance and expand its size for
entering into whole educational industry of UK.
MISSION
To accomplish vision management of Parent paradise consider that all task and
operations which is performed must generates better outcomes for organisation. This result
organisation is able to response for all challenge that generates issue to attain top position in
market.
Objective
 To attain top position in market within a period of six months.
 To increase company profits with 30% through increasing sale of its services.
 To improve sale by utilising effective market techniques that is used for increasing its
market area.
Strategy
With analysis of overall economy factors management analysis Brexit and international
slow in market generates long term challenges for organisation. This is also impacting on
management and all work that consider for formulate of strategy as per current market refers that

all market penetration strategy is most effective for organisation to complete its work in proper
manner. Along with this the theory suggest that management is impacting on work goals through
internationally increasing market area for organisation. Moreover, it is a suitable theory for
organisation which suggest services must manage work as per enhancement of different charges
which suggest to earn more livelihood for all individuals. Moreover, all experts which are
involved in organisation must go through to fulfil needs of individuals in effective manner.
moreover, this situation suggest that market penetration strategy is suitable as it helps to evaluate
and gain top position in market.
STP
Segmentation- This technique is used by management for dividing market into groups
that adopts similar needs and share similar characteristic. Segmentation is done for evaluating
behaviour of individual that helps to understand work as per society population among which
organisation perform their work to deal in an effective manner. Moreover, segmentation is done
as per four ways that is demographic, behavioural, psychographic and geographic. Parent
paradise segment its market through geographical segmentation method because it helps to
accomplish vision that is to attain top position in local market by increasing its size.
Targeting- With this step management done all of its work through identifying different
segment for organisation. In these a particular group of individual is target for satisfying needs
and wants of individuals. The main target customers for parent paradise are domestic individuals
which leads to gain competitive advantage in existing market. Moreover, it is easy to local
parents for getting admission of their small children in Parent paradise.
Positioning- The term position strategy highlight technique and tools that is used for
entity and spread awareness about organisation for developing positive image in an organisation.
this also leads to utilise all operations in an accurate manner that helps to lead life for existing
new and potential work to complete all work as per digitalisation method. Moreover, it also helps
organisation for reaching larger marketplace which generates better and large customer base
through formulating positive perception about work and services provided by parent paradise.
Particular 31/12/19 31/12/20 31/12/21
Technology cost 10000 - 1000
Advertising expense 8000 5000 6000

Marketing cost 7000 6500 4000
Catalogue 1000 500 3000
Seminar cost 8000 8000 8000
Total Cost 34000 20000 22000
CASH FLOW
Particulars 1st year 2nd year 3re year
Capital required 7800 9000 15000
Loans 6000 7000 10000
Retained earnings 5500 6500 7500
TOTAL 19300 22500 32500
MARKET OUTLAY
Promotional expense 8800 8000 13500
Distribution expense 4000 7400 9500
Publicity 5500 12500 8500
TOTAL 18300 27900 31500
CONCLUSION
The above report is written from perspective of business consultancy that provides
professional service to other institutions for completing all work in proper manner. This
assignment summarise for obtaining competitive advantage in market and industry that leads to
evaluate and analyse external environment as well as internal environment. In order to utilise this
properly management implement PESTLE and SWOT tool are used to acknowledge and conduct
proper market research. Ansoff matrix is also developed for adopting and implementing an
imperative study about macro environment that understood better results. Along with this by
evaluation and assessment about market needs and wants it is easy to develop plan that enable
organisation to associate and enable those aspects that provides right information for formulating

right and effective plan about business and its conditions. It helps to enter into market with an
appropriate knowledge and resources to capture more market area.

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Parents Paradise. 2019. [Online]. Available through: <https://parentsparadise.co.uk/>