Business Consulting for Morrison's: Company Overview, Issues, and Areas of Importance

BUSINESS CONSULTING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1- Company overview and issue that it face................................................................................3
2- Breaking issue down by critically examining and presenting areas of importance to
Morrison's....................................................................................................................................4
3- What are the top three issues that Morrison's is facing?.........................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Business consulting is defined as strategic procedure that provide useful suggestions to
individual or entrepreneurs regarding issues that they are facing. It aids to optimize and enhance
overall venture models and practices that play significant role regarding organizational growth.
This process driven the attention of an organization management toward taking strategic
decisions and actions. The current assignment will be based on Morrison, which falls under the
category of leading supermarkets in the UK. The study will explain company overview and issue
that it face. Furthermore, the report will also specify areas of importance to firm such as rivals,
target consumers and influencing factors from external environment. Lastly, it will define three
issues that organization is facing.
TASK
1- Company overview and issue that it face.
Morrison's is listed in top 10 supermarkets category, because it has provided satisfactory
products and services to customers, who prefer to purchase its items and take pleasure of using
that forever (Company History, 2022). It has long been famed for market street subject and
makes great attempts to locally source produce wherever it is possible, pushing integrity and
freshness, especially when supermarket offer a high stress experience to everyone.
Aim-
The aim of Morrison's is to become more competitive, serving and local solutions brand
in the retail industry.
Objective-
 To enhance consumer satisfactory more than 50% within 2 years.
 To increase profitability by 50% within 2 years.
 To expand business globally within next 3 years.
 To gain competitive advantages and become a competitive supermarket in 2 years.
Issue statement-
Operations management is the biggest issue that Morrison's in the recent time was facing
because of pandemic, which put negative impact on its success, growth and profitability. It may
put direct influence on its management practices and overall venture progress negatively, which
drive the attention of supermarket administration toward taking essential actions. This problem
may affect chosen firm at short term duration, until when it may do not take right decision and