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SWOT Analysis Of Dell Company

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Added on  2019-11-19

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This report is on "Dell marketing strategy". Dell is a company that operates in the information and technology industry. The company is headquartered in Texas, United States. Information and technology is the industry that is observed to be the most innovative and developing industry. We will discuss here the developing market mix of Dell. The company’s vision suggests that the company wants to serve the market with an efficient computer system that is structurally and functionally very fine.

SWOT Analysis Of Dell Company

   Added on 2019-11-19

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Running head: DELL0MARKETINGDELL
SWOT Analysis Of Dell Company_1
DELL 1Table of ContentsCompany profile:.........................................................................................................................................15 C’s.............................................................................................................................................................2Company SWOT analysis.........................................................................................................................2Competitor..............................................................................................................................................4Customers...............................................................................................................................................5Context: PESTLE.......................................................................................................................................6Market research:.........................................................................................................................................7What customers want?...........................................................................................................................7Which competitors pose threat?.............................................................................................................7How context is changing?........................................................................................................................7What are the roles of collaborators?.......................................................................................................8Market strategies:.......................................................................................................................................8Target market:.........................................................................................................................................9Value proposition:...................................................................................................................................9Positioning:..............................................................................................................................................9Developing market mix..............................................................................................................................10References:................................................................................................................................................10Company profile:
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DELL 2Dell is the company that operates in the information and technology industry. The company isheadquartered at Texas, United States. Information and technology is the industry that isobserved to be the most innovative and developing industry. The industry is experiencingimmense amount of improvements from the last some years (us, 2017). Even the people aregetting attracted towards this industry so as to use the products and services they are providing.Dell is one of the parts of this industry that has started its operation in the year of 1984. Thecompany stepped into the world of information technology with the launch of desktop. Thecompany has launched its first PC in the year 1986 and then it grew with immense improvementsin its products and services by launching new computers, laptops, servers, notebooks, peripheralcomputer system, IT services, scanners, printers and other associated products (Forbes.com.,2017). The company’s vision suggests that the company wants to serve the market with the efficientcomputer system which is structurally and functionally very fine. As far as the mission of thecompany is concerned, it has been analysed that the company tries to use all the resources to theoptimum level in order to serve the customers with most efficient products along with greatcustomer support services. 5 C’sCompany SWOT analysisStrengths:STRENGTH:Strong market positionGrwing pesence in India and ChinaWide products rangeWEAKNESS:Product recallWeak internal processesOPPOTUNITIES:mobility productsexpansion of products AcquisitionTHREATS:SStandradization CompetitorsSWOT analysis
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DELL 3Market position: It has been analysed that the market position of the company is very strong. Thecompany has lost some its shares in HP but still manages to be on the list of top companies of theindustry. As far as the market share of the company is considered, the below figure suggests thatDell in on second position in the industry. In terms of growth also, the company’s shares haveincreased by approximately 2% (Bizjournals.com., 2017). Wide product range: the company has wide product offerings such as desktop, laptops, servers,software, printers, notebooks, storage devices and associated products. It has been analysed thatthe company is serving the market with large number of products and that large number helps thecompany to have a great brand image in the market.Growth in India and China: It has been analysed that the company’s presence is growing in thecountries that are developing in nature. India and China are the market with great opportunitiesand the company like dell is exploring those opportunities to grab the new and developingmarket.Weakness:Weak internal process: It has been analysed that the company is suffering from the internalcontrol issues (NDTV Gadgets360.com., 2017). The US Securities and Exchange Commission inUS are auditing the internal financial and accounting practices of the company. It has beenidentified that there are many errors in the internal functioning of the company has till now thecompany is trying to get over those issues.
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