Business Decision Making

The project report summarizes the primary and secondary research in the context of Poundland Plc to determine profitability and effectiveness. It explores factors like age-group, gender, education level, income, actual spending, location, prices, special discounts, convenience, payment style, after sales services, product mix, customer opinion, online sales, home delivery services, ambiance, and parking space.

Business Decision Making

Data analysis
(Age-group)
Q1. In which kind of age-group do you belong?
a) 18-26 10
b) 27-40 12
c) 41-65 13
Mean 11.6666666667
Median 12
Mode 10
Std.D 2.1213203436
a) 18-26 b) 27-40 c) 41-65
0
2
4
6
8
10
12
14
10
12
13
Column D

Gender
Q2. What is your gender?
a)
Male 18
b)
Femal
e 12
c)
Other 5
Mean 11.6666666667
Media
n 12
Mode 3
Std.D 9.1923881554 a) Male b) Female c) Other
0
2
4
6
8
10
12
14
16
18
20
18
12
5
Column D

Education level
Q3. What is your education level?
a) Primary 10
b)
Secondary 8
c)
University 17
Mean 11.6666666667
Median 10
Mode 10
Std.D 4.9497474683
a) Primary b) Secondary c) University
0
2
4
6
8
10
12
14
16
18
10
8
17
Column D

Income
a) 700-
1000 14
b) 1500-
3000 12
c) 4000-
5000 9
Mean 11.6666666667
Median 12
Mode 5
Std.D 3.5355339059
Q4 Your total income for a month (GBP)?
a) 700-1000 b) 1500-3000 c) 4000-5000
0
2
4
6
8
10
12
14
16
14
12
9
Column D

Actual spending
a) 100-150 8
b) 200-300 20
c) 400-500 7
Mean 11.6666666667
Median 8
Mode 1
Std.D 0.7071067812
Q5 What is your actual spending for a month (GBP)?
a) 100-150 b) 200-300 c) 400-500
0
5
10
15
20
25
8
20
7
Column D

Location
Q6. Does location is an important element
to be consider while opening new store for
Poundland?
a) Strongly agree 22
b) Agree 10
c) Disagree 3
Mean 11.6666666667
Median 10
Mode 1
Std.D 13.4350288425 1 2 3
0
5
10
15
20
25
22
10
3
Column D
Column E

Price
Q7. Are prices of goods offered by Poundland reasonable?
a) Strongly agree
15
b) Agree
16
c) Disagree
4
Mean
11.6666666667
Median
15
Mode
3
Std.D
7.7781745931
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18
15 16
4
Column D
Column E

Special discount
Q8. Do company offer any special
discounts on festive seasons?
a) Strongly agree 10
b) Agree 9
c) Disagree 16
Mean 11.6666666667
Median 10
Mode 1
Std.D 0.7071067812
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18
10
16
9 Column D
Column E

Convenience
Q10)Is there proper convenience
facilities to reach store?
a) Strongly agree 15
b) Agree 12
c) Disagree 8
Mean 11.66666
66667
Median 12
Mode 7
Std.D 4.949747
4683
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16 15
12
8
Column J

Payment style
Q11) Do you like the payment Style
offered by Poundland?
a) Strongly agree 22
b) Agree 10
c) Disagree 3
Mean 11.66666
66667
Median 12
Mode 5
Std.D 7.778174
5931
a) Strongly agree b) Agree c) Disagree
0
5
10
15
20
25
22
10
3
Column J

Additonal sales
Q12) Does company offer
additional sales features after
purchase of luxury items?
a) Strongly agree 17
b) Agree 10
c) Disagree 8
Mean 11.66666
66667
Median 10
Mode 1
Std.D 6.363961
0307
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18 17
10
8 Column J

Product mix
Q13 Which sort of product mixture does customer
prefer to purchase?
a) High 11
b) Medium 15
c) Low 9
Mean 11.6
6666
6666
7
Median 11
Mode 2
Std.D 1.41
4213
5624
a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16
11
15
9
Column

Customer opinion
Q14 In your opinion which consumer
group wants Poundland to be opened
for 24 hours?
a) High 10
b) Medium 15
c) Low 10
Mean 11.6666666667
Median 10
Mode 0
Std.D 0
a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16
10
15
10
Column N

Online sales
Q15 What type of customer give more
importance to online sales?
a) High
20
b) Medium
10
c) Low
5
Mean
11.6666666667
Median
10
Mode
0
Std.D
10.6066017178 a) High b) Medium c) Low
0
5
10
15
20
25
Column N

Home Delivery services
Q15 How much customer
are satisfied with home
delivery services?
a) High 1
4
b) Medium 1
6
c) Low 5
Mean 11.6666666667
Media
n 14
Mode 4
Std.D 6.3639610307
a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16
18
14
16
5
Column N

After sales services
Q16 What is your opinion about after sales customer
services?
a) High
15
b) Medium
15
c) Low
5
Mean
11.6666666667
Median
15
Mode
0
Std.D
a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16 15 15
5
Column N

24 hr open
Q17 In your opinion which consumer
group wants Poundland to be opened
for 24 hours?
a) High 10
b) Medium 15
c) Low 10
Mean 11.6666666667
Median 10
Mode 0
Std.D 0 a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16
10
15
10
Column

Ambiance
Q 19) How attractive Ambiance
offered by the store?
a) High 18
b) Medium 10
c) Low 7
Mean 11.6666666
667
Median 10
Mode 4
Std.D 7.77817459
31
a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16
18
20
18
10
7
Column J

Space
Q 20 Company have enough
parking space?
a) High 19
b) Medium 7
c) Low 9
Mean 11.66666
66667
Median 9
Mode 1
Std.D 7.071067
8119
a) High b) Medium c) Low
0
2
4
6
8
10
12
14
16
18
20 19
7
9 Column J

Executive Summary
The project report, summaries the primary and secondary research in the context of
Poundland Plc in order to determine the actual profitability and effectiveness within UK
market. There are different sources of collecting data that are applied to particular research
in order to extract the meaning full results for Aboss ltd.

QuestionnaireQ1. In which kind of age-group do you belong?
a) 18-26
b) 27-40
c) 41-65
Q2. What is your gender?
a) Male
b) Female
c) Other
Q3. What is your education level?
a) Primary
b) Secondary
c) University
Q4 Your total income for a month (GBP)?
a) 700-1000
b) 1500-3000
c) 4000-5000
Q5 What is your actual spending for a month (GBP)?
a) 100-150
b) 200-300
c) 400-500
Q6. Does location is an important element to be consider while opening new store for Poundland?
a) Strongly agree
b) Agree
c) Disagree
Q7. Are prices of goods offered by Poundland reasonable?
a) Strongly agree
b) Agree
c) Disagree
Q8. Do company offer any special discounts on festive seasons?
a) Strongly agree
b) Agree
c) Disagree
Q9. Does Poundland have variety product range?
a) Strongly agree
b) Agree
c) Disagree
style
Q10) Is there proper convenience facilities to reach store?
a) Strongly agree
b) Agree
c) Disagree
Q11) Do you like the payment Style offered by Poundland?
a) Strongly agree
b) Agree
c) Disagree
Q12) Does company offer additional sales features after purchase of luxury items?
a) Strongly agree
b) Agree
c) Disagree
Q13 Which sort of product mixture does customer prefer to purchase?
a) High
b) Medium
c) Low
Q14 Which kind of consumer group purchase branded products?
a) 1
b) 2
c) 3
Q15 What type of customer give more importance to online sales?
a) High
b) Medium
c) Low
Q16 What is your opinion about after sales customer services?
a) High
b) Medium
c) Low
Q17 In your opinion which consumer group wants Poundland to be opened for 24 hours?
a) High
b) Medium
c) Low
Q18 How satisfied are you with home delivery services?
a) High
b) Medium
c) Low
Q19) How attractive Ambiance offered by the store?
a) High
b) Medium
c) Low
Q 20 Company have enough parking space?
a) High
b) Medium
c) Low