Business Decision Making - Assignment

Business Decision Making
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INTRODUCTION
Business decision making is associated with core function of corporation under which
management discuss upon major aspect like expansion, growth and success of business. It
consists of board areas such as production, marketing, sales of company. Present report is based
on Present report is based on case study of UK College of Business and Computing (UKCBC)
that offers great learning experience to students and provide them quality services in term of
good teaching style. The basic aim of the corporation is to enhance satisfaction level of all
associated parties by taking into account feedback provided by them. The report is completed on
the basis of collection of primary and secondary data for assessing satisfaction of students.
Furthermore, investment appraisal techniques and project management tools are applied for
saving cost and time involve in the execution of project. In addition to this, statistical techniques
such as standard deviation, mode and mean are calculate to draw valid outcome.
TASK 1
1.1 Creating a plan for the collection of primary and secondary data into student experience and
perception about UKCBC
The data collection plan for assessing experience and perception of students of UKCBC
is presented as follow. Under this, current study important information will be incorporated
related to methodologies. It assists researcher to reach at the aim of the study in an effectual
manner. Primary data-Primary data are very important for any study because here researcher at
first focuses upon collecting data first hand for specific purpose of study. Sources like
interview, questionnaire and observation as well and online survey are utilized (Albright
and Winston. 2014). The selection of tool is based upon time and cost available resource
along with its specific purpose. The current investigation on gathering information to
collecting information related to experience and perception of students of UKCBS,
primary data are collected. According to this questionnaire method has been applied so
that study can be completed in relatively less time span. Here, questionnaire will consists
of number of questionnaire related to research topic where respondents will be given
multiple choice. It will be effective researcher to get in-depth knowledge regarding the
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study. It proves to be effective to reach at the aim of the research and accordingly draw
valid outcome (Black, 2011). Secondary data-This is another kind of data under which research access number of
sources for collection of information. Here, researcher access sources like journals, books
and online articles which aid to research at the aim of the study in an effectual manner.
Here, the current study on assessing experienced of students of UKCBC applied online
article and journals as well as book (Robert, 2010). This will be effective for gathering
large amount of information and accordingly scholar will get to know regarding general
scenario. However, the main reason behind selecting these different sources that scholar
want to ensure ethical aspect while collecting detail information with regard to study. Scope and duration-The scope of current report study is very high because it will be
effective to enhance knowledge of different parties. Here, different issues which are
being faced by researcher related to satisfaction of students will be resolved.
Furthermore, approximate 4-5 months will be required to complete the entire study by
taking into account all process and techniques (Kimmel, Weygandt and Kieso, 2010).
The time limit is higher because primary data collection procedure consumes relatively
extensive time. Resources used and location-Important sources for all research activities like money,
technologies and human resources are required to complete a report. For example,
stationary like pencil, pen and others are mandatory for the purpose of collection of
primary data (Bazerman and Moore, 2012). Moreover, use of technologies like internet
and other sources are required to invest money so that accordingly valid outcome can be
drawn in relatively time. Furthermore, involvement of expert personnel is the basic
requirement where monetary resources will be applied and the location selected for
project is London. Sample size and target-Sampling represent individual unit of population which provide
ease to entire research study. Here, sample size is kept 50 and simple random sampling as
effective techniques will be applied for collection of data (Britten and et.al, 2014). The
selected sample design is effective for meeting research aim and objectives because it
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gives equal opportunities to all respondents. Hence, all of these selected students are
asked to fill questionnaire and accordingly appropriate outcome are drawn.
Data collection plan
Project Survey
Questions to be answered Perception and experience of UKCBC
Aim of the study Satisfaction of student on UKCBC
Data to be collected Stratified random sampling
Location Campus lords and Wentworth house
Time to collect data February 2016 to July 2016
Who will collect the data Students will collect the information
Barriers in collecting data All students cannot be included in the study
Start date 24th February 2016
End date 24th March 2016
Duration of participation 1 month
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1.2 Presenting the survey methodology and sampling frame used for the survey into student
experience and perception about UKCBC
Survey methodology refers systematic procedure for collection of information by
approach targeted population. The research to assess experience and perception of students
online survey methodology will be used. This will be effective to get the questionnaire filled
from respondents and save overall time taken in data collection procedure (Bryman and Bell,
2015). The main reason behind selecting such kind of survey methodology is to provide ease to
respondents through which research aim and objectives can be accomplished on right time.
However, sampling frame is the process of selecting the respondents from available population
in order to meet specific purpose of the research (Davies and Hughes, 2014). Owing to this,
major two types of sampling methods are available such as probabilistic and non-probabilistic
where selection of research is based upon nature of report.
The current investigation uses simple random sampling to approach students who are
accessing services which are being offered by UKCBC (Fowler Jr, 2013). It proves to be
effective for removing biased approach in the research process of current study. Furthermore,
selected sampling frame is effective for providing valid as well as reliable information.
1.3 Designing a questionnaire for collecting data into survey into student experience and
perception about UKCBC
The questionnaire for current study has been designed as follow3s which will be effective
to collect detail information related to respondents-
1. What is your gender?
 Female
 Male
2. What is your age category?
 18-25
 25-35
 35-45
 45 over
3. At which campus are you currently enrolled as student?
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 At Wentworth House Campus
 At Lords House Campus
 At Park Royal Campus
 At Cricklewood Campus
4. Which course have you enrolled as student at UKCBC?
 HND In business
 HND in Travel & Tourism
 HND in Computing & System Development
 HND in Business Accounting
5. How easy was it to enroll at UKCBC?
 Very easy
 Very difficult
 Over subscribed
6. How useful was the induction provided by UKCBC
 Helpful
 Informative
 Not helpful or informative
7. Do you know the key people to be contracted if you need something?
 Yes
 No
8. How easy is it to obtain the reading material from UKCBC Library?
 Very easy (the library is always open for students to obtain books)
 Very difficult (limited opening time)
9. How clean are the lecture rooms and toilets in the building?
 Very clean
 Very dirty
10. How frequently is the stock replaced in the college canteen vending machines?
 Very frequently
 Always empty
11. Are there significant number of computers in the college IT lab?
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