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A Comparative Analysis of Business Strategies and Models in the US OTT Market

   

Added on  2019-12-04

22 Pages4428 Words289 Views
Business DevelopmentLeadership ManagementDigital Media and Video GamesLanguages and Culture
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INDIVIDUALREPORT
A Comparative Analysis of Business Strategies and Models in the US OTT Market_1

EXECUTIVE SUMMARYStrategic management can be defined as a process which includes the formulation andimplementation of goals where initiatives are taken by venture's top management. Apart from it,report also emphasize on considering different resources by analysing the internal and externalenvironment. This present document has been prepared on Netflix which is a global venture whoprovides streaming films and TV series. This present document will emphasize on mission andvision of cited organization. This document is evident of different models and matrix's which has been explainedeffectively. Further, SWOT analysis of the venture has been done in order to see where firmstands in the global market. Apart from this, this report is also evident of specifying the role ofdifferent departments within the Netflix and with their efficient operations, firm directed towardsachievement of their goals and objectives.
A Comparative Analysis of Business Strategies and Models in the US OTT Market_2

TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................11. MISSION AND VISION OF NETFLIX.....................................................................................1Mission...................................................................................................................................1Vision.....................................................................................................................................22. ENVIRONMENTAL, INDUSTRY AND COMPETITOR ANALYSIS....................................2PEST analysis.........................................................................................................................2Porter’s Five Forces................................................................................................................3Competitive Profile Matrix.....................................................................................................4External Factor Evaluation (EFE) Matrix..............................................................................73. NETFLIX’S INTERNAL STRENGTHS AND WEAKNESSES...............................................84. DIFFERENT STRATEGIES AND THEIR ADVANTAGES AND DISADVANTAGES........9SWOT matrix.........................................................................................................................9Grand Strategy Matrix..........................................................................................................11Quantitative Strategic Planning Matrix................................................................................125. RECOMMENDATIONS...........................................................................................................146. IMPLEMENTING THIS STRATEGY.....................................................................................15CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
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INDEX OF TABLESTable 1: Competitive Profile Matrix of Netflix...............................................................................4Table 2: External Factor Evaluation (EFE) Matrix for Netflix.......................................................8Table 3: Internal Factor Evaluation (EFE) Matrix for Netflix........................................................9Table 4: SWOT Matrix of Netflix.................................................................................................10LIST OF FIGURESFigure 1: Subscribers Ratio.............................................................................................................5Figure 2: Digital Video Viewers......................................................................................................5Figure 3: Content Acquisition Spending.........................................................................................6Figure 4: Share of Pay TV services.................................................................................................7Figure 5: Grand Strategy Matrix....................................................................................................12Figure 6: Porter-Generic-Strategy model......................................................................................14
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INTRODUCTIONStrategic management can be defined as a process which includes the formulation andimplementation of important goals where initiatives are taken by ventures top management onbehalf of owner, based on the consideration of resources by analysing the internal and externalenvironment. It plays a crucial role so that organization gets competitive advantage over the rivalfirms who are working in the same industry (Teece, 2010).This present document has been prepared on Netflix which is a global venture whoprovides streaming films and TV series. Organization having their operations throughout theworld except in countries like China, North Korea, etc. Further, cited firm have 3,500 employeeswho are giving there productive services throughout the globe. This present document willemphasize on mission and vision of cited organization. It will also showcase environment,industry and competitor analysis along with identifying a particular strategy which Netflix canpursue in order to achieve positional advantage.1. MISSION AND VISION OF NETFLIXMission Netflix mission is to increase the streaming subscription business both domestically andinternationally. Cited firm also focusing on to improve the customer experience by expanding thestreaming content so that they become the loyal customer's for the venture. Apart from it,organization revenue is increasing year by year and cited firm is focusing on the same and this isthe major reason of their immense goodwill throughout the globe (Montgomery, 2011).Organization main aim is to increase their goodwill, revenue, productivity and turnover ascompared with their major competitors. Further, venture has concerned on some component fortheir mission statements and these are:Products and servicesMarketTechnologyCustomersGrowth and profitabilitySelf- respectEmployees1
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Vision Neflix vision is to become the worldwide leader in on-demand video entertainmentavailable for the multiple devices (The Mission Statement, Vision, Promise and Values of Netflix.2016). Moreover, their vision for future has been discussed down under:Become the best global entertainment distribution serviceDeveloping market which will be approachable to film makersLicensing the entertainment content whole around the globeIncreasing the customer base through their effective services worldwide2. ENVIRONMENTAL, INDUSTRY AND COMPETITOR ANALYSISPEST analysis PEST analysis for cited organization plays a crucial role as they have their effectiveoperations throughout the globe and venture has to consider each and every element of externalenvironment analysis before starting their operations in new place (Verbeke, 2013).Political: These factors can influence the organization performance upto great extent. It involvesgovernment regulations who can control organization operations and impact their activities(Welford, 2013). Some political aspects are discussed down under:Political stabilityGovernment policyTaxation levelTrade barrierMarket regulationsBureaucracyEconomic: Economic factors have contributed a lot in the growth of cited firm. There are thingswhich include customer income, spending rates, inflation rates, interest rates, etc. Moreover,consumer income is also one of the major factor in which organization operates as revenue issensitive for economic conditions and people may feel that online streaming is a luxury product(MARKETING THEORIES – PESTEL ANALYSIS, 2015).Social:2
A Comparative Analysis of Business Strategies and Models in the US OTT Market_6

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