Strategic Management for Mohammad Khalifa Healthcare Organisation

Strategic Management

Executive summary
Strategic management plays an important role in the success of an organisation as it
determines the way in which company can achieve its long term goals and objectives and also
determine its competitiveness in market. It is important that effective strategy is selected so that
the company can achieve its objectives in an efficient manner. In this report Mohammad Khalifa
healthcare organisation is taken and various matrices are applied on it so that effective strategy
can be formulated for its growth and development in the Qatar healthcare industry.

Table of Contents
Executive summary..........................................................................................................................2
Table of Contents.............................................................................................................................3
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
Background of organisation...................................................................................................4
Firm’s vision and Mission Statement.....................................................................................4
Aspirations and Future...........................................................................................................5
PESTEL..................................................................................................................................5
Competitive Profile Matrix (CPM)........................................................................................6
External Factor Evaluation (EFE) Matrix..............................................................................7
Internal strengths and weaknesses..........................................................................................8
Internal Factor Evaluation (IFE) Matrix.................................................................................9
SWOT Matrix.......................................................................................................................10
Strategic Position and Action Evaluation (SPACE) Matrix.................................................11
Boston Consulting Group (BCG) Matrix.............................................................................12
Grand Strategy Matrix..........................................................................................................13
Quantitative Strategic Planning Matrix (QSPM).................................................................15
Long-term objectives and specific strategies to achieve them.............................................15
Comparisons of long-term objectives and strategies to current...........................................16
Recommendations................................................................................................................16
Expected results....................................................................................................................17
Conclusion.....................................................................................................................................18
REFERENCES..............................................................................................................................19

Introduction
Strategic management is related with planning, developing strategic visions and objectives so
that effective strategies can be formulated and implemented which can help the company in
achieving its objectives on time and in an efficient manner. Strategic management is important
so that competitive advantage can be achieved in market by analysing the changing market
conditions and forming strategies that can help in minimising their negative impacts. It also help
in improving the awareness about the internal and external environment of business, efficient
allocation of resources and improving the overall performance of an organisation (Ansoff and
Ansoff, 2018). In this report a healthcare organisation is taken so that strategic management can
be applied in that organisation which can help it in efficiently achieving its visions and goal and
making its services efficient. Mohammad Khalifa healthcare organisation is taken in this report
so that various strategies that can help it in realising its goals and objectives can be formulated.
Also various models will be applied on the organisation so that issues faced by it can be dealt
with in an effective manner. Further recommendations will be given so that the strategies of
organisation can be effectively implemented.
Main Body
Background of organisation
Mohammad Kahlifa is a primary healthcare organisation that provides variety of
healthcare services to the patients ranging from prevention, treatment, rehabilitation and
palliative care so that overall fitness and well being can be achieved. It also focus on meeting the
heath needs of people throughout their lives, empowering families and communities in
optimising their health and forming policies and actions that can help in addressing the broader
determinants of health. The organisation thus helps in providing healthcare and well being
services to the society.
Firm’s vision and Mission Statement
Vision of Mohammad Khalifa healthcare organisation: To provide highly efficient
healthcare services so that it can become the leader in transforming the heakth and well being of
people of Qatar.
Mission: The organisation aims at providing comprehensive and integrated health care
services to people so that disease can be prevents and healthy lifestyle can be promoted amongst