Starting an Online Cab Service in Kerala, Thrissur, India: Company Ideal Taxi

This document provides a detailed plan for starting an online cab service in Kerala, Thrissur, India. It includes an introduction, literature review of the industry, research methodology, and more. The aim is to analyze the current market, identify the target market, and evaluate the feasibility of the business idea.

Business Development
Plan

Table of Contents
CHAPTER 1 INTRODUCTION.....................................................................................................1
Title.........................................................................................................................................1
Coherence/ Justification.........................................................................................................1
Rationale.................................................................................................................................1
Scenario Choose.....................................................................................................................1
Aim and objectives.................................................................................................................2
Background.............................................................................................................................2
Structure of Project.................................................................................................................2
CHAPTER 2 LITERATURE REVIEW..........................................................................................3
Industry Review......................................................................................................................3
Evaluation and review of industry size, growth rate, competitors.........................................3
Explanation to the business idea.............................................................................................4
Marketing Mix........................................................................................................................6
Segmentation..........................................................................................................................7
Target Market.........................................................................................................................8
Positioning..............................................................................................................................8
Knowledge and comprehension of industry...........................................................................9
Theories of the businesses model...........................................................................................9
Business model canvas.........................................................................................................10
Principle issues associated to topic.......................................................................................11
CHAPTER 3..................................................................................................................................12
RESEARCH METHODOLOGY...................................................................................................12
Selection of model................................................................................................................12
Selection of clear aims..........................................................................................................13
Selection of research methodology......................................................................................14
Research method knowledge................................................................................................14
Primary and secondary research...........................................................................................14
Feasibility.............................................................................................................................15
Critical evaluation of methodology......................................................................................15

Research limitation...............................................................................................................15

CHAPTER 1 INTRODUCTION
Title
To start a business of online cab service in Kerala, Thrissur, India: Company Ideal Taxi.
Coherence/ Justification
The cab services has become a trend across the world. All the individual opt to use cabs
for travelling as not each and every individual could afford to have cars. It is also suitable for
travellers who can enjoy their trip through the cabs. So, here business idea has been taken for
starting an online cabs service for Kerala, Thrissur and India. Through which they will be
rendering an online cab services to their consumer. The 15% of commission has been taken by
company from the drivers who are running the taxis and let their consumer through company's
online bookings for cabs. They vision of Ideal Taxi is to deliver fast and appropriate services at
minimum pricing to their consumer so that their consumer can be satisfied greatly.
Rationale
Cab services has become more popular among India as well. The more and more
individual are opting the cab services for travelling from one place to another. It attracts all age
group people to the great context it enhances their interest. Now each and every individual are
using online services through which they can use various services easily (Teece, 2018). This save
waiting time of an individual they can easily book cab for them from anywhere across India. The
Ideal Taxi render online services for cab to the consumer across India, Kerala and Thrussia. In
these country demand of cab service is high. The individuals who are working late at night needs
to travel a long lonely then it is the best services which can be opted by them. There are over
millions of individual who uses cab services for travelling across India.
Scenario Choose
India is the most populated country. As per the size and population of nation it has wide
scope for company to establish their new business. While comparing the Kerala, Thrussia and
India with other nation it is richer and had more opportunities as compare to other country. Each
and every individual are depended on cab services. There is much amount of population and
employment across the Kerala and Thrussia which enhances the demand of the cab services into
the Kerala. As individual need to use cab for late night shifts of office. As wide range of
population within in country raised demand of cab services within the state. In the present
scenario it has been identified that there are many companies which render cab services across
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the country. And they are successfully running their business in country (Chaffey, Hemphill and
Edmundson-Bird, 2019). It is very helpful in saving time of individual and rendering them quick
and safe cab services. And now individual are more used to towards online cab services. The
Ideal taxi will also be offering an online service of cab to their customers.
Aim and objectives
Aim-
To start a business of online cab service in Kerala, Thrissur, India: Company Ideal Taxi.
Objectives-
 To analyze current market of online cab services for Kerala, Thrissur, India.
 To identify the target market for company.
 To evaluate feasibility of online cab services in India.
Background
With the advancement of technology there are many business which have been emerging
and starting. So further it enables to render new technologies and ways for utilizing the
technologies into the business. Individual are becoming more busy in their daily routine and
spending more money on the luxurious lifestyles as per the trends. So that's trend of cab services
has been become more popular among individual who are prevailing to opt these services. It
saves their time, enjoy the best class services with the minimum charges. Many countries have
this type of services which is mostly used by every second people within the country. So more
and more individual are attracted to book the service of cab wherever they need and thus they
can travel lonely also without any risk. As they render great services to customers.
Structure of Project
The specific research structure would be followed in this project for making work and
researching more related and effective for organization to utilize the information effectively.
This structure will be useful for company and reader for getting appropriate understand on the
gathered data and information (White, 2016). In the starting stage it includes brief introduction to
the new business idea which is cab services through which they will be providing the online cab
service to their consumer. With the help literature review rationale of business to the company
has been explained. There are some research method taken by company for conducting the
research which helps them to analyze that this business idea is best for company or not if not
then what some other changes are to be implemented into the business as per the trend among the
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marketplace. Further through analysis result has been interpreted that contain potential findings
for the project.
CHAPTER 2 LITERATURE REVIEW
Industry Review
According to the Bansal and Rao, (2018) India is country where cab are majorly utilized
across urban areas. The industry in India had quite diverse and unique as compare to other
country. It is growing industry which is attracting many of the start-ups for joining with the huge
potential. This business can be segregated into pre-aggregator era and post-aggregator era. The
cab industry is classified in organized and unorganized business. The industry as whole is not so
formal till 2007, the most of the businesses are handled by particular car owners. Indian cab
market stood at $6.4 billion in 2016 and is to be forecasted for growing at CAGR of 13.7%
during the year of 2017-2022 for reaching $14.3 billion. Increasing demand for cab services in
India, Kerala and Thrissur has been associated with changing lifestyle of the travellers and rising
disposable income of the customers which is particularly in Tier-I and Tier-II cities. The
increasing trend of online cab render hassle free ride to the consumer with additional intangible
and tangible offering that are convenience for booking through phones and laptops, air
conditioning, skilled and educated driver, 24*7 service, various payment options, consumer
support, vehicles with attached GPS and electronic fare meter etc.,
Evaluation and review of industry size, growth rate, competitors
As per the Rawal and Sisodia, (2017) Some main competitors who are operating in India
are Uber India technology Private Limited, ANI Technologies Private Limited, Wings Travel
India Management Private Limited, Meru Cab Company Pvt. Ltd., Zoomcar India Private
Limited, Carzonrent (India) Pvt. Ltd, Saavari, AVIS, Voler Car Private Limited and Fast Track
Call Cab Private Limited. For performing the study, the cab research have been conducted
through primary as well as secondary method of research. The exhaustive list of various taxi
operator across India. Primary research surveys includes e-mail responses and primary call etc.,
with the above mentioned companies. While conducting an interview the respondents were asked
about the main competitors. With the help of this technique, the research would include several
companies that couldn't be identified as per the limitation of secondary research.
The market size will be calculated by utilizing bottom-up technique, in which volume
sales data of taxi operator for various type of vehicles such as Sedan, Hatchback, MUV/SUV and
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Premium/Luxury will be recorded and forecast for further years. The Cab market size of India is
estimated at 1.9 million cabs assumed for generating $10-$11 billion of revenue till 2019.
Unorganized small fleet account operator for 91% of market share in term of registered fleet for
taxi. Arrival of the on-demand taxi players into the industry helps to organize these market to
great extent. The user base of on-demand taxi in India in urban areas with income of >25,000
INR ($350) per month. They had gain growth in pool/share rides which let the Uber and Ola to
gain 78% of revenue from this budget ride segments.
Illustration 1: Market size
(Source: Cab Service in India, 2020)
Explanation to the business idea
As illustrated by Chalia, (2017) Starting the new business is very critical task as
individual has to care for several things for achieving success in marketplace and sustain for long
term. If it has been not done properly many difficulties could be faced by companies to manage
the business activities, in thus further entrepreneur will be facing loss. India is the growing
country which had great scope for cab service business idea. Individual and travellers of India
are opting cab services through their mobile phone and travelling across the desired destinations.
As the technologies are enhancing individual are moving towards adopting various source which
let them to save their time and enjoying additional services which are given by the cabs to their
customers. As the growing trend and increase in individual disposable income in urban cities
more and more individuals are using the cab services for travelling from one place to another.
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The cab service can be enjoyed by anyone at any place through mobile application of various cab
companies. And they also provide the tracking system through which an individual can easily
optimize in what duration their cab will arrive at the located place and how much amount they
had to pay for it.
Objective
Objective of Ideal taxi is to become the best performer in taxi industry and providing fast
services to the customers. It aims to gain 40% of revenue in upcoming two years.
Mission
Mission of Ideal Taxi is to offer fast and safe ride to their customer with minimum fare
rates.
Key to success
Ideal Taxi will focus on urban cities where more and more individual could serve cab
services rendered by company to their customers. Convenient access to the application will
another significant point of business as this would help Ideal Taxi for gaining attention of the
wide range of public. The services offer by organization will be unique as they will be providing
fare meter, air conditioner, GPS into the cars which can be utilized by consumers. In addition to
this, driver of the cab are skilled, well-educated, polite behave, quick services, minimum pricing
will be USB of company which are rendered to their customers and their needs & demands will
also be further taken cared while provisioning them cab services.
Company details and ownership
Ideal taxi will be new business where online cab services are given to the consumers
across the India, Kerala and Thrussia. They will be providing 24*7 cab services to the customers.
The drivers of cab are self-employed and thus company will be charging 155 of commission on
each and every booking. It will be sole trade company, there will be no partnership at the
primary level. The loss and profits all would be bearded by the owner of company.
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Illustration 2: Market share of cab companies in India
(Source: The evolution of Indian Cab market, 2020)
Marketing Mix
As per the Depusoy, Del Rosario and Mercado, (2018) Marketing has an essential role in
the every business success. It is the tool which is utilized by businesses for promoting their
product and services to the consumer and creating a brand awareness among the individual
across marketplace. It is useful for business in establishing across the new market effectively and
successfully. The cab market of India is very wide hence if any company enters into the industry
then there are more chances of gaining huge success as people like to utilize the cab services to
the great extent. Ideal taxi will be marketing their product through unique way, as they are
planning to promote and market their services through social media so that they can easily gain
interest do consumer towards the companies services. By conducting the marketing activities by
Instagram, Facebook company would gain attention of wide range of audience across country.
Pahwa and Goyal, (2019) stated that product is essential element which is helps company to gain
success in their new business, if organization is rendering the satisfactory services to their
consumers through this they can gain huge success and sustain in market for long term. Ideal
Taxi will be offering the great services to their customers with the minimum pricing. They would
be taking care of services which are given to the consumers. The needs and demands of
customers will be taken care by them and offering quick services to the consumer. Main agenda
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of Ideal taxi is to offer satisfactory and quick services to the consumer so that the time of
consumer could be saved, and they can easily reach to the preferred destinations. Companies
would also maintain the safety of the customer who are travelling through cab. This tactic used
by company will help them to gain positive result for business and gaining huge success in
marketplace. They will also provide sharing/ pool ride to the customers.
Ideal taxi will be charging minimum pricing for the cab services which will be utilized by
the customers. The consumer can book the cab through the online application of the company,
and they will also be giving free points on referring the application to the another individual.
This free points can also be used by individual for further booking of cab. They had maintained
the minimum pricing for per kilometres which would be paid by the consumer.
The places which will be used by Ideal taxi will be the urban cities and the cab will be
available at all market areas where they can easily reach to the consumer when cab is book by
them. They will be trying to the have their 2-3 cabs available in each area. So that individual can
easily opt the cab service by the online application of Ideal Taxi. They offer services to their
customer 24*7 so they will easily give quick services to them. The cab service will be available
to the all places situated in the state and individual can book the cab by selecting the location in
the application.
Segmentation
According to Cramer and Krueger, (2016) cab service business is the potential business
idea that works to serve consumer’s well. Market segmentation is the process of choosing the
right consumers out of available population. This aids companies in targeting the right
consumers those who have interest in firm’s services. Cab service business will have close focus
over the demographic segmentation strategy. As consumers will be targeted on the bases of their
age and income. India is the country where many young age people use online cab services and
also middle class people have interest in this kind of services. This target market is able and
willing to easily spend money to get safe and fast travel experience. Gender is another bases of
demographic segmentation, as online cab services business will also focus on women because
many girls and women cannot drive safe hence they prefer to choose this medium for travelling.
This business will pay attention on specific needs of consumers hence it has one objective to
drop customers to their desired location promptly, safely and comfortably. Young age people can
easily use internet to book their cab and can make payment online. Many middle class people are
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using debit and credit cards hence they can make online payment. Hence this segmentation of
this cab company will be better in gaining attention of mass audience and attracting them
towards the products and services. Apart from this, customers will also have facility of travel
insurance, if some causality occur then they can get immediate amount as compensation for the
same.
Target Market
As per the view of Chalia, (2017)The target matter matters a lot in any kind of business, if
wrong consumers are being targeted then it may affect success of business to great extent. Ideal
Taxi will target two markets: direct consumers and commercial charge accounts. Commercial
accounts are such clients in which company pays fixed amount to cabs to drop their passengers
such as private or public companies hire cabs for their employees to drop them from one place to
other. Many airline and hotel companies have made tie-up with cab business so that these cabs
can serve their consumers well and can pick them or drop them on desired locations. Direct
customer accounts are such people those who directly use internet and book cabs for themselves
only. In Kerala many people are doing night shifts and office arrange cab services for them
hence target market of Commercial charge accounts and direct consumers are perfect for this
business. India is the country where number of people are high and public transports are not that
much convenient. Apart from this, buses have fixed time and even these are unavailable at the
time of occasion and holidays. In Asia, use of mobile applications is very high and taxi demand
is also increasing with rapid speed. Ideal taxi has planned to introduce one smartphone mobile
application where people can GPS to track taxi and book them. Cab will reach to the desired
location within limited period of time and customers will have option to pay payment for their
services either prior to experience services or after that.
Positioning
As illustrated by Maheshwari, (2017) The Ideal Taxi will position themselves as
luxurious taxi services offering which are afforded by their consumer for travelling. The
competitive edge of cab service is based on incentive program which reward driver when it has
been offered with high quality services, gaining repeat consumer as well as acting as great
ambassador for company. Application of cab provides the rating system through which their
consumer can rate the services given driver. This rating can be start from 1-5 star that represent
the level of satisfaction by consumer. The five star rating represent great services given by driver
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whereas the single star state low level satisfactory services to the consumer. The driver who has
high number of rating can place themselves at top and further earn bonus of $ 500 (INR) which
is given to them at the end of every month. Driver who is gaining consistently unfavourable
rating, and are not receiving any of the bonus then their contract will be terminated by Ideal
Taxi. Through this strategies Ideal Taxi can effectively position themselves within the market.
The company can further create a brand value within the marketplace and render an best profit
out of it. If brand position is maintained by the Ideal Taxi within marketplace then they will gain
huge revenue and profit. And thus further they will sustain in marketplace for long term. By
rating system they can effectively analyze where they are lacking behind and as there services
are great or not. If the review of consumer are not so good then they will implement changes into
it and so further they can render satisfactory services to their consumers effectively.
Knowledge and comprehension of industry
According to the Dhawan and Yadav, (2018) The Cab industry have been exploring so
much day by day. As the individual had become more addicted to the technologies and fast life.
Each and every individual is wants save their time. The individuals who are working late at night
needs to travel a long lonely then it is the best services which can be opted by them. From past
years this industry had explored so much and had gain huge amount of attraction towards the cab
services. The candidates are getting more advanced and opting smart services through the mobile
application at one click. Thus, there are many countries which are operating business under this
industry. Some popular companies are running their business under this sector some of them are
Ola, Uber etc. This industry had wide scope further for companies to operate their business
activities there.
Theories of the businesses model
As per the Beynon-Davies, (2018) There are many various method and process which can
be utilized by companies who are entering into the market of India. Business model of Ideal Taxi
would be great as it is concerned with the recent trend among the youth and job class peoples. So
the transformational process in India would be systematic which will not be harming any of the
individual and rendering the safe rides to their consumers. They will be using the partnership
model for their business which is one of the better for them as they are running their business
into different states of the India for such they had to franchise their company with partnership
alliance so that they can easily operate their business and further expand it into the other states as
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well. The agreement with local companies help them to manager and operate business in other
state easily. As local organization is more aware to the local communities within the state. In this
organization process they can share responsibilities, role along with the profit share and the Ideal
Taxi will be getting the fixed amount of money which have been charged by them for this
partnership business. Thus, the company can use support for establishing and running the
business in target market along with shared risk and profit. This model of business is helpful for
Ideal Taxi to enter into the new market without so much risk. They can also use the another
business model for entering the market of India which can be Acquisition. It is one of the most
significant process that can be used by Ideal Taxi for entering into the market. Though this
business model they can purchase local company and utilize their resource and cabs for starting
new business. It is best process for entering into new marketplace. So further they no need to
have any further investment and new contact which will help them to enhance their business
activities. This is how a company can use these business models into their business for entering
into new market of India.
Business model canvas
Over a period of time online taxi booking business is growing with the rapid speed.
Clients want that service as they find it easy and suitable for them. In the recent time people are
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Key activities Key partners Resources Cost structure Value proposition
 Research and
development
 Marketing
 Hiring of drivers
 Customer
support
 Drivers
 Technological
partners
 Investors
 Financial partners
 GPS, Cloud storage
 Cab booking
platform
 Routing
algorithm
 Process
automation
 Venture capital
 Salaries
 Platform
development
 Research
 Marketing
 Driver payment
 Legal
 Customers
 Drivers
 Revenue sharing
 Technological trends
Customer relationship Customer channels Customer segment Revenue streams
 Quality
 Convenience
 High automated
 Rating and
review
 Customer
support
 Mouth publicity
 Website
 Mobile application
 Social media
 Online
advertisement
 Passengers
 Drivers who
have their own
cars
 Surge pricing
 Pay per ride charges
 Net revenue
 Cost saving

using various applications to book taxi for them. Use of digital technologies help organisation in
increasing demand to great extent. Online cab service will help Ideal Taxi in attracting new
consumers. Ideal Taxi will pay attention on research activities so that actual need of travellers
can be analysed. It will focus on marketing activities so that more people take interest and know
about the new online cab service. Customer support service will be another key activity in which
Ideal Taxi will ensure to provide adequate services to consumers so that they feel happy. Key
partners of company are driver who have cars and provide travel facilities to the consumers.
These key partners will basically help Ideal Taxi to gain trust of people and will help to enlarge
its customer base. Investors are another key partner of Ideal Taxi as they will invest their capital
so that enterprise can grow well. Process automation is the resource of company. Technological
resources will also essential for running business, as entity needs GPS and tracking system,
PayPal option so that the customers travelling to the various locations can track whether the taxi
drivers are following correct route or not. Besides this, the customers will be attracted through
the use of various resources which will help Ideal taxi to gain competitive advantage and
increase its revenue ratio. Through the use of mouth publicity, social media, websites Ideal taxi
will take its brand message to the wider audience and this will help them to gain a great market
share.
Principle issues associated to topic
There are various issues which Ideal taxi will face while starting its online taxi business
and these might become a roadblock in their success as well as competitive position.
Unethical extra charges
This is one of the major issue which will be faced by Ideal taxi in taking its business plan
to the large platform. Drivers generally charges extra money especially at night apart from the
base fare which is being computed by the taxi app. Besides this, when people have to travel to
the city outskirts then drivers unethically charges a high amount from customers which
eventually reduces the trust of people on online taxi. Thus, Ideal taxi might face this issue where
its drivers may charge the extra money in addition to the base fare and this will affect its success
(Ali, 2018).
Women safety
This is the another issue which Ideal taxi might face in introducing its new business
within the market. Nowadays, women safety have become one of the major concern as well as
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issue and women have become highly conscious regarding their safety. This might become a
greatest issue for Ideal taxi where company will have to provide a well-through solution for the
safety of women that will incur a great cost to them like live tracking system etc. Women have
increasingly started complaining about their safety and thus demands for a great secure taxi
where the drivers does not mislead them. Thus this will be a challenge as well as issue for
company to establish security system. Besides this, this issue might affect the business of Ideal
taxi and this might reduce the number of women passenger or ride of women at night (Turban
and et.al.,2018).
Cancelling the ride without prior notice
This is another issue which Ideal taxi might face and which will become a roadblock in
their success. This is one of the most frustrating as well as annoying action of drivers which is
affecting the taxi industry. Nowadays, cab drivers generally take around half an hour or more to
arrive at the specified location and at last ride is suddenly called off by driver without giving any
valid reason. This leads to the passenger waiting for the long hours to call the next taxi. Ideal taxi
might face this issue which will reduce the trust and interest of customers in its cab and will
affect its customer base (Cetin and Deakin, 2019).
CHAPTER 3
RESEARCH METHODOLOGY
Selection of model
Developing a business plan is not an easy task as there are several factors which create
barriers in the path of the success. For making a research successful it is important to focus on
strategic analysis. Strategic analysis makes a researcher able to identify all those internal and
external factors which can have both positive and negative impacts on the performance of the
business in making a business plan. There are several models are available which allow people to
identify factors but identify the best model can be the key of the success as by which company
can also make a successful business plan. For this study, researcher will mainly focus on
marketing mix model, SWOT analysis model and STP models. STP allows businessmen to focus
on a particular target market for expanding business and having a clear information about the
people to whom it wants to attract. Marketing mix can also help in developing business plan by
comparing all elements of marketing mix with others (Rothaermel, 2016)
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Here, Pestle and SWOT models are applied which enable in finding out factors and doing
strategic analysis. Besides, pestle analysis consists of framework that include political, legal,
social, etc. factors. So, pestle is done as below :
Political- the political situation of India is not stable as in every five years government is
changed. So, it results in new laws and regulations which can impact on business. Moreover, in
each state different rules are followed.
Economic – As India is developing nation so a lot of companies are investing in it. It has
resulted in rise in GDP. So, this factor will be beneficial in business growth.
Social- It is analysed that Indian population is young. Moreover, people spending power is
increasing. thus, there is change in trends and taste of people. Hence, it will led to attract people
and provide services to them.
Technological- In recent era of technology India is going through various technological
advancement. Many companies are offering internet services at cheap prices. besides, lot of
young people are using smart phones and different applications. therefore, this factor will be
beneficial for business plan.
Legal- It relates to laws and regulations. In present times new laws are formed and followed by
businesses in India. so, change in legal factor will affect in negative way.
Environmental- the main issue is of sustainability and protecting environment. However, in
India pollution level is rising to great extent. thus, Ideal Taxi business will be affected due to it.
SWOT –
Strength- Ideal Taxi strength is that it is coming up a new concept which is unique. the
customers can easily book taxi and use it. this will allow them to expand in other cities easily.
weakness – With rise in pollution, people are using public transport more so they will not prefer
to use taxi service.
opportunity - Ideal Taxi can use electric vehicle for this providing taxi services. it will be a
great opportunity for them to attract people. With this they can operate in other cities as well.
threat- there is high threat of new entrants that can led to rise in competition. besides that,
change in CSR policies by government can also be a threat to business plan.
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Selection of clear aims
For this study the clear aim is to develop a business plan on starting a business of online
cab service in Kerala, India and Thrissur as well by Ideal taxi. For accomplishing the main aim it
is also important to develop some short term objectives by which company can accomplish its
main long term aim. For accomplishing aims and objectives, it is also important to have clear
understanding of objectives as well as ways to identify it. So, some objectives which allow
researcher and businessmen to get its aim include: analysing current market of online cab
services for Kerala, Thrissur, India. By identifying the current market of online cab of all these
countries, businessmen can develop its business plan effectively. Other objective is: identifying
the main target market for company Ideal taxi. Other main objective by which researcher can
help company in accomplishing its main aim is evaluating feasibility of online cab services in
India. By knowing the feasibility and effectiveness of online can service in India, Ideal taxi can
develop its business plan in an efficient manner.
Selection of research methodology
Research methodology plays an important role as it allows researcher to get the best way
by which it can get or collect information relevant to the topic in an effective form. Theoretical
framework is one of the best way of analysing and getting all data (Kumar, 2019). Qualitative
and quantitative types of research show the form in which researcher collect information. With
the help of statistics they get quantitative data. On the other hand, in qualitative type, researcher
get information in the form of words and feelings for which they make use of theoretical
framework. As per the topic of this study, researcher will use qualitative type as well as
theoretical framework. As per the type of research, scholar select approaches in which it can
collect information. The main aim of selecting this research type if to help the Ideal taxi
company in developing business plan.
Research method knowledge
Having knowledge of research methodology as well types also plays an important role.
Without having a proper knowledge about types of research as well as suitability with the topic
can help researcher in decision-making process. Selection of the best method is considered the
main key of the success. But for selecting the best type between qualitative, quantitative,
researcher needs to analyse them in a critic manner. By analysing and having both sides of
information like its positive sides and limitations, researcher can accomplish its goals (Mohajan,
14

2018). So, it can be said that having knowledge of research methods can help the company in
developing its business plan and accomplish aim to start a business of online cab service in
Kerala, Thrissur and India.
Primary and secondary research
Data must be collected in an appropriate way so that accurate results can be obtained. The
overall research aim and objectives depend on how data is collected. The researcher has to gather
precise data and information from various available resources. Data collection is a process in
which information is used from other related sources to search answers of problems and examine
the results. It can be divided into two parts: primary and secondary data. It is necessary to gather
data and info from market so that needs of people, competitor, economic condition, etc. is
analysed. this enables in finding out whether business will be successful or not and to what
extent it can sustain in market for long term. therefore, in order to collect data usually there are
two methods available that is primary and secondary. in primary fresh data is gathered from
market by doing research. for this various tools and techniques are available such as
questionnaire, survey, interview, etc. this will give an insight to scholar about market condition.
alongside, in secondary research the data is gathered from previous articles, journals, etc. here,
researcher will use secondary market research so that it will provide in depth detail about
existing online cab services in Kerala. furthermore, it will be easy to find out what factors are
affecting the market, how well existing car service companies are working, what services are
offered to people, etc. this will be easy to collect relevant data and info.
Feasibility
The feasibility refers to evaluating opportunity and problems that exist in market and how
it can be solved. Apart from it, info is gathered about industry, product, market, etc. Furthermore,
the researcher is able to analyse whether business will be able to survive in market. Other than
this, issues related to industry, products quality, etc. is identified. also, financial feasibility is
determined which gives insight on long term plans and how it can affect business in negative
way. moreover, it will enable in finding out whether business idea will be profitable or not and
how much profits can be generated through it. similarly, product feasibility will give insight on
whether product is suitable according to customers needs or not. besides, how much value will
service provide to people. also, how much effective is business idea in terms of its growth and
development.
15

Critical evaluation of methodology
It can be analysed from methodology that there will be different methods used in
conducting research. The selection of models such as STP, SWOT, etc. will provide precise data
and info. Moreover, doing pestle analysis will show what external factors will impact on
business. furthermore, forming aims and objectives will make it easy for scholar to conduct study
in systematic way. However, qualitative method is not effective because it only provides
theoretical data and info. Similarly, secondary method will only help in gathering of previous
data but it includes some facts and figures about market as well. so, it is an efficient method but
is not suitable in such type of research. the forming of aims and objectives was easy as it allowed
scholar to conduct study in systematic way and what next thing has to be done.
Research limitation
there are some limitations in research methodology that can affect on data and info
gathered about business plan and its market evaluation. In this scholar will use secondary data
collection method so it will only provide previous data. It will not contain present data about
market condition and competitive positioning of companies operating in that market. Other than
this, data related to current trends and needs of customers will not be specific. In addition, only
qualitative research method is selected. thus, scholar will get theoretical data and info about
market, industry, product, etc. This will not be sufficient to evaluate feasibility of business plan.
16

ANALYSIS OF RESULTS
Critical Evaluation Of Strategic Analysis
From the above, it can be said as the strategic management plays an important role in
strategics analysis in transforming the entering of product innovative way. This can be also
interpreted as the business development plan have the proper involvement of the developing
effective strategies so the business resignation can develop as effective business plans in order to
have the accomplishment of its respective goals and objectives. The main aim of developing the
business plan along with strategic development plans is to have increase in sales and along with
revenue of organisation as compared to the competitors in order to gain competitive advantage.
In the terms of strategic evaluation, financial feasibility is considered to be important aspects
which is used by the companies in more way of helping them to have the achievement of
respective goals and objectives. The former is considered to be the degree of analysis until to
which extent the strategy, project or programs is had the financial possibility to be considered as
attractive and attainable as per the demand and expectation of target audiences. This strategy
mainly helps the organisation to analyze that whether the strategy which they have made will
eventually increase their profit and revenue ratio or not and whether will be worth or not. It is
highly essential to analyze the financial feasibility in order to forecast as well as evaluate the
cash-flows, break-even point etc and to take the various financial test for determining viability of
strategy or particular idea. The cab services provide the appropriates tracking system through
which an individual can easily optimize in what duration their cab will arrive at the located place
and how much amount they had to pay for it. The main advantages of performing the financial
feasibility it to have the helping of organizations in order to have proper analysis of the
feasibility in treks of given projects along with respective idea and strategy. It also helps in
analyzing the different cost which are in terms for relationship associated with projects along
with examining the revenues as well as respective income statement. Hence, as per the idea of
the literature review, it has been identified that there is growing trend and increase in individual
disposable income in urban cities more and more individuals are using the cab services for
traveling from one place to another. The cab service cab has been enjoyed by anyone at any
place through mobile application of various cab companies. The next strength is safety and
minimum pricing will be strength along with free points which will used to gain the competitive
market.
17

YEAR 1
S a le s /R e v e n u e b u d g e t :
Mon th 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
U n it s e llin g p ric e ($ ) 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0
U n it s a les 8 0 9 0 1 0 0 1 1 0 1 1 0 1 2 0 1 5 0 1 7 0 2 0 0 3 0 0 4 0 0 5 0 0
R e v e n u e ( $ ) 8 0 , 0 0 0 9 0 , 0 0 0 1 0 0 , 0 0 0 1 1 0 , 0 0 0 1 1 0 , 0 0 0 1 2 0 , 0 0 0 1 5 0 , 0 0 0 1 7 0 , 0 0 0 2 0 0 , 0 0 0 3 0 0 , 0 0 0 4 0 0 , 0 0 0 5 0 0 , 0 0 0
C o s t b u d g e t :
V a r ia b le c o s t s :
C os t of s a le s ( 3 0 % m a rg in )5 6 ,0 0 0 6 3 ,0 0 0 7 0 ,0 0 0 7 7 ,0 0 0 7 7 ,0 0 0 8 4 ,0 0 0 1 0 5 ,0 0 0 1 1 9 ,0 0 0 1 4 0 ,0 0 0 2 1 0 ,0 0 0 2 8 0 ,0 0 0 3 5 0 ,0 0 0
C o n t r ib u ti o n / G r o s s P r o fi t2 4 , 0 0 0 2 7 , 0 0 0 3 0 , 0 0 0 3 3 , 0 0 0 3 3 , 0 0 0 3 6 , 0 0 0 4 5 , 0 0 0 5 1 , 0 0 0 6 0 , 0 0 0 9 0 , 0 0 0 1 2 0 , 0 0 0 1 5 0 , 0 0 0
S a le s /R e v e n u e b u d g e t :
U n it s e llin g p ric e ($ ) 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0
U n it s a les 8 0 9 0 1 0 0 1 1 0 1 1 0 1 2 0 1 5 0 1 7 0 2 0 0 3 0 0 4 0 0 5 0 0
R e v e n u e ( $ ) 8 0 , 0 0 0 9 0 , 0 0 0 1 0 0 , 0 0 0 1 1 0 , 0 0 0 1 1 0 , 0 0 0 1 2 0 , 0 0 0 1 5 0 , 0 0 0 1 7 0 , 0 0 0 2 0 0 , 0 0 0 3 0 0 , 0 0 0 4 0 0 , 0 0 0 5 0 0 , 0 0 0
C o s t b u d g e t :
V a r ia b le c o s t s :
C os t of s a le s ( 3 0 % m a rg in )4 8 ,0 0 0 6 3 ,0 0 0 7 0 ,0 0 0 7 7 ,0 0 0 7 7 ,0 0 0 8 4 ,0 0 0 1 0 5 ,0 0 0 1 1 9 ,0 0 0 1 4 0 ,0 0 0 2 1 0 ,0 0 0 2 8 0 ,0 0 0 3 5 0 ,0 0 0
C o n t r ib u ti o n / G r o s s P r o fi t3 2 , 0 0 0 2 7 , 0 0 0 3 0 , 0 0 0 3 3 , 0 0 0 3 3 , 0 0 0 3 6 , 0 0 0 4 5 , 0 0 0 5 1 , 0 0 0 6 0 , 0 0 0 9 0 , 0 0 0 1 2 0 , 0 0 0 1 5 0 , 0 0 0
S a le s /R e v e n u e b u d g e t :
U n it s e llin g p ric e ($ ) 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 , 0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0
U n it s a les 8 0 9 0 1 0 0 1 1 0 1 1 0 1 2 0 1 5 0 1 7 0 2 0 0 3 0 0 4 0 0 5 0 0
R e v e n u e ( $ ) 8 0 , 0 0 0 9 0 , 0 0 0 1 0 0 , 0 0 0 1 1 0 , 0 0 0 1 1 0 , 0 0 0 1 2 0 , 0 0 0 1 5 0 , 0 0 0 1 7 0 , 0 0 0 2 0 0 , 0 0 0 3 0 0 , 0 0 0 4 0 0 , 0 0 0 5 0 0 , 0 0 0
C o s t b u d g e t :
V a r ia b le c o s t s :
C os t of s a le s ( 3 0 % m a rg in )5 6 ,0 0 0 6 3 ,0 0 0 7 0 ,0 0 0 7 7 ,0 0 0 7 7 ,0 0 0 8 4 ,0 0 0 1 0 5 ,0 0 0 1 1 9 ,0 0 0 1 4 0 ,0 0 0 2 1 0 ,0 0 0 2 8 0 ,0 0 0 3 5 0 ,0 0 0
C o n t r ib u ti o n / G r o s s P r o fi t2 4 , 0 0 0 2 7 , 0 0 0 3 0 , 0 0 0 3 3 , 0 0 0 3 3 , 0 0 0 3 6 , 0 0 0 4 5 , 0 0 0 5 1 , 0 0 0 6 0 , 0 0 0 9 0 , 0 0 0 1 2 0 , 0 0 0 1 5 0 , 0 0 0
T o t a l C o n t r ib u ti o n 8 0 , 0 0 0 8 1 , 0 0 0 9 0 , 0 0 0 9 9 , 0 0 0 9 9 , 0 0 0 1 0 8 , 0 0 0 1 3 5 , 0 0 0 1 5 3 , 0 0 0 1 8 0 , 0 0 0 2 7 0 , 0 0 0 3 6 0 , 0 0 0 4 5 0 , 0 0 0
F ix e d c o s t s :
In iti a l s ta rt-u p c os ts 6 , 0 0 0 4 ,5 0 0
S a la rie s 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0
Pre m is e s 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0
Ma rk e ti n g 1 , 5 0 0 1 ,2 0 0 1 , 1 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0
T o t a l fi x e d c o s t s 8 , 0 0 0 6 , 4 0 0 1 , 8 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0
B u d g e t e d N e t P r o fi t : 7 2 , 0 0 0 7 4 , 6 0 0 8 8 , 2 0 0 9 7 , 5 0 0 9 7 , 5 0 0 1 0 6 , 5 0 0 1 3 3 , 5 0 0 1 5 1 , 5 0 0 1 7 8 , 5 0 0 2 6 8 , 5 0 0 3 5 8 , 5 0 0 4 4 8 , 5 0 0
P u r c h a s e s b u d g e t ( u n it s ) :
O p e n in g s toc k 0 1 8 2 0 5 5 5 5 6 0 7 5 8 5 1 0 0 1 5 0 2 0 0 2 5 0
+ Pu rc h a s e s 9 8 9 2 1 3 5 1 1 0 1 1 5 1 3 5 1 6 0 1 8 5 2 5 0 3 5 0 4 5 0 5 5 0
- S a le s 8 0 9 0 1 0 0 1 1 0 1 1 0 1 2 0 1 5 0 1 7 0 2 0 0 3 0 0 4 0 0 5 0 0
= C los in g s toc k 1 8 2 0 5 5 5 5 6 0 7 5 8 5 1 0 0 1 5 0 2 0 0 2 5 0 3 0 0
C o s t o f p u r c h a s e s ( @ 3 0 % m a r g in )6 8 , 6 0 0 6 4 , 4 0 0 9 4 , 5 0 0 7 7 , 0 0 0 8 0 , 5 0 0 9 4 , 5 0 0 1 1 2 , 0 0 0 1 2 9 , 5 0 0 1 7 5 , 0 0 0 2 4 5 , 0 0 0 3 1 5 , 0 0 0 3 8 5 , 0 0 0
C a s h fl o w b u d g e t :
I n fl o w s :
F rom c u s tom e rs 8 0 ,0 0 0 9 0 ,0 0 0 1 0 0 ,0 0 0 1 1 0 , 0 0 0 1 1 0 ,0 0 0 1 2 0 ,0 0 0 1 5 0 ,0 0 0 1 7 0 ,0 0 0 2 0 0 ,0 0 0 3 0 0 ,0 0 0 4 0 0 ,0 0 0 5 0 0 ,0 0 0
O u tf l o w s :
In iti a l s ta rt-u p c os ts 6 , 0 0 0 4 ,5 0 0
S a la rie s 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0
Pre m is e s 0 0 0 0
Ma rk e ti n g 1 , 5 0 0 1 ,2 0 0 1 , 1 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0
Pa y m e n t for p u rc h a s e s6 8 ,6 0 0 6 4 ,4 0 0 9 4 ,5 0 0 7 7 ,0 0 0 8 0 ,5 0 0 9 4 ,5 0 0 1 1 2 ,0 0 0 1 2 9 ,5 0 0 1 7 5 ,0 0 0 2 4 5 ,0 0 0 3 1 5 ,0 0 0 3 8 5 ,0 0 0
T o t a l o u tf l o w s 7 6 ,6 0 0 7 0 ,6 0 0 9 6 ,1 0 0 7 8 ,3 0 0 8 1 ,8 0 0 9 5 ,8 0 0 1 1 3 ,3 0 0 1 3 0 ,8 0 0 1 7 6 ,3 0 0 2 4 6 ,3 0 0 3 1 6 ,3 0 0 3 8 6 ,3 0 0
N e t c a s h flow 3 , 4 0 0 1 9 ,4 0 0 3 , 9 0 0 3 1 ,7 0 0 2 8 ,2 0 0 2 4 ,2 0 0 3 6 ,7 0 0 3 9 ,2 0 0 2 3 ,7 0 0 5 3 ,7 0 0 8 3 ,7 0 0 1 1 3 ,7 0 0
O p e n in g b a la n c e 0 3 ,4 0 0 2 2 ,8 0 0 2 6 ,7 0 0 5 8 ,4 0 0 8 6 ,6 0 0 1 1 0 ,8 0 0 1 4 7 ,5 0 0 1 8 6 ,7 0 0 2 1 0 ,4 0 0 2 6 4 ,1 0 0 3 4 7 ,8 0 0
C los in g b a la n c e 3 , 4 0 0 2 2 ,8 0 0 2 6 ,7 0 0 5 8 ,4 0 0 8 6 ,6 0 0 1 1 0 ,8 0 0 1 4 7 ,5 0 0 1 8 6 ,7 0 0 2 1 0 ,4 0 0 2 6 4 ,1 0 0 3 4 7 ,8 0 0 4 6 1 ,5 0 0
18

year 2
S a le s /R e v e n u e b u d g e t :
Mon th 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
U n it s e llin g p ric e ($ )1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0
U n it s a le s 9 0 9 0 1 0 0 1 3 0 1 4 0 1 3 0 1 5 0 1 7 0 2 1 0 3 5 0 4 0 0 5 5 0
R e v e n u e ( $ )1 3 5 , 0 0 0 1 3 5 , 0 0 0 1 5 0 , 0 0 0 1 9 5 , 0 0 0 2 1 0 , 0 0 0 1 9 5 , 0 0 0 2 2 5 , 0 0 0 2 5 5 , 0 0 0 3 1 5 , 0 0 0 5 2 5 , 0 0 0 6 0 0 , 0 0 0 8 2 5 , 0 0 0
C o s t b u d g e t :
V a r ia b le c o s t s :
C os t of s a le s (3 0 % m a rg in )6 0 ,0 0 0 9 4 ,5 0 0 1 0 5 ,0 0 0 1 3 6 ,5 0 0 9 0 ,0 0 0 1 3 6 ,5 0 0 1 5 7 ,5 0 0 1 7 8 ,5 0 0 1 4 8 ,0 0 0 3 6 7 ,5 0 0 4 2 0 ,0 0 0 5 7 7 , 5 0 0
C o n t r ib u ti o n / G r o s s P r o fi t7 5 , 0 0 0 4 0 , 5 0 0 4 5 , 0 0 0 5 8 , 5 0 0 1 2 0 , 0 0 0 5 8 , 5 0 0 6 7 , 5 0 0 7 6 , 5 0 0 1 6 7 , 0 0 0 1 5 7 , 5 0 0 1 8 0 , 0 0 0 2 4 7 , 5 0 0
S a le s /R e v e n u e b u d g e t :
U n it s e llin g p ric e ($ )1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0 1 ,5 0 0
U n it s a le s 9 0 9 0 1 0 0 1 3 0 1 4 0 1 3 0 1 5 0 1 7 0 2 1 0 3 5 0 4 0 0 5 5 0
R e v e n u e ( $ )1 3 5 , 0 0 0 1 3 5 , 0 0 0 1 5 0 , 0 0 0 1 9 5 , 0 0 0 2 1 0 , 0 0 0 1 9 5 , 0 0 0 2 2 5 , 0 0 0 2 5 5 , 0 0 0 3 1 5 , 0 0 0 5 2 5 , 0 0 0 6 0 0 , 0 0 0 8 2 5 , 0 0 0
C o s t b u d g e t :
V a r ia b le c o s t s :
C os t of s a le s (3 0 % m a rg in )8 1 ,0 0 0 9 4 ,5 0 0 1 0 5 ,0 0 0 1 3 6 ,5 0 0 1 4 7 ,0 0 0 1 3 6 ,5 0 0 1 5 7 ,5 0 0 1 7 8 ,5 0 0 2 2 0 ,5 0 0 3 6 7 ,5 0 0 4 2 0 ,0 0 0 5 7 7 , 5 0 0
C o n t r ib u ti o n / G r o s s P r o fi t5 4 , 0 0 0 4 0 , 5 0 0 2 4 , 0 0 0 5 8 , 5 0 0 6 3 , 0 0 0 5 8 , 5 0 0 6 7 , 5 0 0 7 6 , 5 0 0 9 4 , 5 0 0 1 5 7 , 5 0 0 1 8 0 , 0 0 0 2 4 7 , 5 0 0
S a le s /R e v e n u e b u d g e t :
U n it s e llin g p ric e ($ )1 ,0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0 1 ,0 0 0
U n it s a le s 9 0 9 0 1 0 0 1 3 0 1 4 0 1 3 0 1 5 0 1 7 0 2 1 0 3 5 0 4 0 0 5 5 0
R e v e n u e ( $ ) 9 0 , 0 0 0 9 0 , 0 0 0 1 0 0 , 0 0 0 1 3 0 , 0 0 0 1 4 0 , 0 0 0 1 3 0 , 0 0 0 1 5 0 , 0 0 0 1 7 0 , 0 0 0 2 1 0 , 0 0 0 3 5 0 , 0 0 0 4 0 0 , 0 0 0 5 5 0 , 0 0 0
C o s t b u d g e t :
V a r ia b le c o s t s :
C os t of s a le s (3 0 % m a rg in )6 3 ,0 0 0 6 3 ,0 0 0 7 0 ,0 0 0 9 1 ,0 0 0 9 8 ,0 0 0 9 1 ,0 0 0 1 0 5 ,0 0 0 1 1 9 ,0 0 0 1 4 7 ,0 0 0 2 4 5 ,0 0 0 2 8 0 ,0 0 0 3 8 5 , 0 0 0
C o n t r ib u ti o n / G r o s s P r o fi t2 7 , 0 0 0 2 7 , 0 0 0 3 0 , 0 0 0 3 9 , 0 0 0 4 2 , 0 0 0 3 3 , 0 0 0 4 5 , 0 0 0 5 1 , 0 0 0 6 3 , 0 0 0 1 0 5 , 0 0 0 1 2 0 , 0 0 0 1 6 5 , 0 0 0
T o t a l C o n t r ib u ti o n 1 5 6 , 0 0 0 1 0 8 , 0 0 0 9 9 , 0 0 0 1 5 6 , 0 0 0 2 2 5 , 0 0 0 1 5 0 , 0 0 0 1 8 0 , 0 0 0 2 0 4 , 0 0 0 3 2 4 , 5 0 0 4 2 0 , 0 0 0 4 8 0 , 0 0 0 6 6 0 , 0 0 0
F ix e d c o s t s :
In iti a l s ta rt-u p c os ts6 ,0 0 0 4 ,5 0 0
S a la ries 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0
Pre m is e s 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0 2 0 0
Ma rk e ti n g 1 ,5 0 0 1 ,2 0 0 1 ,1 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0
T o t a l fi x e d c o s t s8 , 0 0 0 6 , 4 0 0 1 , 8 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0 1 , 5 0 0
B u d g e t e d N e t P r o fi t : 1 4 8 , 0 0 0 1 0 1 , 6 0 0 9 7 , 2 0 0 1 5 4 , 5 0 0 2 2 3 , 5 0 0 1 4 8 , 5 0 0 1 7 8 , 5 0 0 2 0 2 , 5 0 0 3 2 3 , 0 0 0 4 1 8 , 5 0 0 4 7 8 , 5 0 0 6 5 8 , 5 0 0
P u r c h a s e s b u d g e t ( u n it s ) :
O p e n in g s toc k 0 1 8 2 0 6 5 7 0 6 5 7 5 8 5 1 0 5 1 7 5 2 0 0 2 7 5
+ Pu rc h a s e s 1 0 8 9 2 1 4 5 1 3 5 1 3 5 1 4 0 1 8 0 1 9 0 2 8 0 3 7 5 4 7 5 2 7 5
- S a le s 9 0 9 0 1 0 0 1 3 0 1 4 0 1 3 0 1 5 0 1 7 0 2 1 0 3 5 0 4 0 0 5 5 0
= C los in g s toc k 1 8 2 0 6 5 7 0 6 5 7 5 8 5 1 0 5 1 7 5 2 0 0 2 7 5 0
C o s t o f p u r c h a s e s ( @ 3 0 % m a r g in )1 1 3 , 4 0 0 9 6 , 6 0 0 1 5 2 , 2 5 0 1 4 1 , 7 5 0 1 4 1 , 7 5 0 1 4 7 , 0 0 0 1 8 9 , 0 0 0 1 9 9 , 5 0 0 2 9 4 , 0 0 0 3 9 3 , 7 5 0 4 9 8 , 7 5 0 2 8 8 , 7 5 0
C a s h fl o w b u d g e t :
I n fl o w s :
F rom c u s tom e rs1 3 5 ,0 0 0 1 3 5 ,0 0 0 1 5 0 ,0 0 0 1 9 5 ,0 0 0 2 1 0 ,0 0 0 1 9 5 ,0 0 0 2 2 5 ,0 0 0 2 5 5 ,0 0 0 3 1 5 ,0 0 0 5 2 5 ,0 0 0 6 0 0 ,0 0 0 8 2 5 , 0 0 0
O u tf lo w s :
In iti a l s ta rt-u p c os ts6 ,0 0 0 4 ,5 0 0
S a la ries 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0 5 0 0
Pre m is e s 0 0 0 0
Ma rk e ti n g 1 ,5 0 0 1 ,2 0 0 1 ,1 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0 8 0 0
Pa y m en t for p u rc h a s e s1 1 3 ,4 0 0 9 6 ,6 0 0 1 5 2 ,2 5 0 1 4 1 ,7 5 0 1 4 1 ,7 5 0 1 4 7 ,0 0 0 1 8 9 ,0 0 0 1 9 9 ,5 0 0 2 9 4 ,0 0 0 3 9 3 ,7 5 0 4 9 8 ,7 5 0 2 8 8 , 7 5 0
T o t a l o u tf lo w s1 2 1 ,4 0 0 1 0 2 ,8 0 0 1 5 3 ,8 5 0 1 4 3 ,0 5 0 1 4 3 ,0 5 0 1 4 8 ,3 0 0 1 9 0 ,3 0 0 2 0 0 ,8 0 0 2 9 5 ,3 0 0 3 9 5 ,0 5 0 5 0 0 ,0 5 0 2 9 0 , 0 5 0
Net c a s h flow 1 3 ,6 0 0 3 2 ,2 0 0 -3 ,8 5 0 5 1 ,9 5 0 6 6 ,9 5 0 4 6 ,7 0 0 3 4 ,7 0 0 5 4 ,2 0 0 1 9 ,7 0 0 1 2 9 ,9 5 0 9 9 ,9 5 0 5 3 4 , 9 5 0
O p e n in g b a la n c e 0 1 3 ,6 0 0 4 5 ,8 0 0 4 1 ,9 5 0 9 3 ,9 0 0 1 6 0 ,8 5 0 2 0 7 ,5 5 0 2 4 2 ,2 5 0 2 9 6 ,4 5 0 3 1 6 ,1 5 0 4 4 6 ,1 0 0 5 4 6 , 0 5 0
C los in g b a la n c e1 3 ,6 0 0 4 5 ,8 0 0 4 1 ,9 5 0 9 3 ,9 0 0 1 6 0 ,8 5 0 2 0 7 ,5 5 0 2 4 2 ,2 5 0 2 9 6 ,4 5 0 3 1 6 ,1 5 0 4 4 6 ,1 0 0 5 4 6 ,0 5 0 1 ,0 8 1 ,0 0 0
19

20

Analytical Interpretation Of Results
As per the financial feasibility is concern, the company have the projected cash flow and
projected balance sheet which is major concerns which is conductive to make the business more
level of prosperous. As per the financials feasibility, the company is performance the well in
more ways it helps in the determining the various cost which is associated with the projects in
the examining the reverence as well as the income level of statement. For the interpretation of
financial feasibility the company is having the profitable of the 1631000 $ and on the other hand
the in following next years the company is gaining the profit of the 2471500$. This have the
clear projection that the company projected to have the more level of profit in up coming years.
The company has the strength maintain the safety of the customer who are travelling through
cab. This tactic used by company will help them to gain positive result for business and gaining
huge success in marketplace. They will also provide sharing/ pool ride to the customers.
Applicability For Result Towards Aims And Objectives
With the applicability of various strategies implementations along with various level of
business model have helped in proper way of analysis the different strategies of business in order
to gains the competitive advantages. As there is the increasing trend of online cab render hassle
free ride to the consumer. The ideals cab services are considerer to be with additional intangible
and tangible offering which are considered to be more convenience for booking through phones
and laptops, air conditioning, skilled and educated driver, 24*7 service, various payment options,
consumer support, vehicles with attached GPS and electronic fare meter etc. The applicabilities
of the primary sources' questionnaire, the company is able to have the identification of the
current level of compositor along with the edge to gaining the effective level of conventionalist
gain against the competitors. As per the different level of aim and objectives, it has been
identifies that there are existence of various limitation by the competitive firm which can be
helpful of r company to e more perfect in market.
This has come into the extent that the cabs serveries which are arrival of the on-demand
taxi players into the industry helps to organize these market to great extent. The company can be
able toe gains the competitive advantage by targeting the tourist and involvements of lasted
technology as the Individual and travellers of India are opting cab services through their mobile
phone and travelling across the desired destinations. As the technologies are enhancing
21

individual are moving towards adopting various source which let them to save their time and
enjoying additional services which are given by the cabs to their customers. This is turning out to
be helpful in seeking up to the second objectivist in more effective and efficient manner.
As to have the movement over the feasibility towards the third the operativeness of
ideals can be successful services feasibility, the company has been identifies in the terms of
limitation that the other competitors rare facing into the market. The company is focus on urban
cities where more and more individual could serve cab services rendered by company to their
customers. The needs and demands of customers will be taken care by them and offering quick
services to the consumer. As per the various strategic analysis model, that is pestle and swot
which makes to have identification various strength and external environment which is making
the business more level of appropriates. The company has the strength maintain the safety of the
customer who are travelling through cab. This tactic used by company will help them to gain
positive result for business and gaining huge success in marketplace. They will also provide
sharing/ pool ride to the customers. Hence, it can be proper analysis that there is gaining of
appropriate competitive advantage as In Kerala many people are doing night shifts and office
arrange cab services for them hence target market of Commercial charge accounts and direct
consumers are perfect for this business.
Sources Of Competitive Advantages And substantiality
The idea of developing the business concept can be more turned to efficient as per the
appropriates level of strategy as per the marketing mix which is more level of consideration of
all-pervading the marketing mix. It has been interpreted that marketing mix is one of the main
strategy which can develop business plan of an organization. Marketing mix has all information
related to products and services of an organization which provides value to customers and help
the company in retaining them. As per the marketing mix the of price he companies is offering
the minimum rate along with discount coupon and extra benefit point which will be helpful for
company to gain competitive advantage from the market.
On the other hand, as per the literature review there is importance of sustainability within
an organization whether small or big and thus is the major determining factor towards success of
the organization. Sustainability basically focuses on attaining as well as meeting the demands as
well as needs of the stakeholders without making any compromise in quality as well as ethical.
22

The concept of the sustainability have the major focus over the pillar of the profits, people and
planet. It is considered to be high renaissances for the organization in order to have the proper
level of proletarian rte business in more sustainable manner to gaining the competitive advantage
to the sudden extents.
As per the literature review it has been identified that the company is having sustainability by
saving the time of people to have the enjoyment if the best class services withe the minimum
wages. The company is also adding the book services to travelogue. As the there increase level
of the Cab market size of India is estimated at 1.9 million cabs assumed for generating $10-$11
billion of revenue till 2019. With addition of literature review, Arrival of the on-demand taxi
players into the industry helps to organize these market to great extent. With more level of
sustainability to gains in pool share ride which will be helpful for company to gain from the
budget ride segments. In addition to that to gains more level of sustainability as the drivers the
tracking system through which an individual can easily optimize in what duration their cab will
arrive at the located place and how much amount they had to pay for it. The needs and demands
of customers will be taken care by them and offering quick services to the consumer.
Strategies For Success
It has been analysed that the strategies plays an important in more way of accomplishing the pre
determined level of goals and objectivists. The mains of aims of financial feasibility is
considered to be an important strategy with the helps the company can have proper analysis of
the adequate level of difference between the sales and profit. This analysis can be in the basis is
the other strategies which is such as the marketing along with ever-increasing the strength for the
purpose of sales.
By applying pestle and SWOT model it gave an insight about various factors that can impact on
business plan. Here, by political factor enabled in finding out what rules are formed by
government in regard with taxi service. thus, on basis of it company policy was formed. this
enabled in developing organisation structure as well. India is the growing country which had
great scope for cab service business idea. Individual and travellers of India are opting cab
services through their mobile phone and travelling across the desired destinations. As the
technologies are enhancing individual are moving towards adopting various source which let
them to save their time and enjoying additional services which are given by the cabs to their
23

customers. As the growing trend and increase in individual disposable income in urban cities
more and more individuals are using the cab services for travelling from one place to another.
The cab service can be enjoyed by anyone at any place through mobile application of various cab
companies.
Besides that, the model was helpful to analyse economic condition of India. From that it
was identified that to whom company can target and offer their services. thus, they were able to
analyse market condition of each state. In this way they decided to target South region as GDP fi
higher as compared to another region. In addition, it was helpful in developing strategies
according to economic condition. However, business effectively implemented their plan and
strategy. furthermore, in this way they identified strength as well of unique idea of offering taxi
services. In addition to it, by interpreting model technological factor was identified. It provided a
platform to company to execute their business idea. Besides that, they were able to identify
opportunity to use electric vehicle in tax services. So, it results in success factor of Ideal Taxi
business. Moreover, in similar way model was useful in evaluating environmental factor as well.
this allowed in identifying that what factor can impact of business growth in future and from that
threat was identified. Therefore, this made things easy to identify whether change in
environmental factor may be a high threat for them in India. likewise, weakness was analysed
from social factor. So, on basis of that strategic plans were formed and changes were done in
efficient way. Furthermore, long and short term goals were developed through it as Ideal Taxi
business strength and weakness was identified. In this way, pestle and SWOT was beneficial in
strategic success of firm. the service features, quality, customer trend, needs, etc. was
determined. so, it was decided to expand in Kerala, Thrussia.
Business Models For Business
The development of the business model is terms of basically the plan which is being
designed by the organization is main various sources of revenues and with the successful
implementations of the various level of business operation. The range of the business model
helps in more way to have the achievements of competitive advantages by analysis the proper
level of needs as well as the respective demand of customers. These business models mainly
helps the organization to assess the various competitive forces, internal factors, external factors
which directly or indirectly impacts operations and activities of the organization. In order to have
the selection of right model of ideal cab services in order to have the effectiveness level of
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expansion of business in India is considered to be highly essential. This is extended in order to
have the development of innovative services to the respected large audiences along with properly
dealing with negativism impacts of the various which may affect the overall level of
suboperations.
As per the literature review, the ideal cab services as been using a large case of business model
in which the business canvas model has played an important role in developing the feasibility
and effectiveness of company. This model is being considered a more level of efficiency as the
has the focusing over the understanding the important level of key segments that are such as the
Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships,
Channels, Customer Segments, Cost Structure, and Revenue Streams.
To have the selectional of the business model is considered to be highly level of essentials in
order to get into the innovation services as the large audiences. Through the appropriate level of
implementation of the business canvas model it has been identifies that the there is involvement
leads to have the big picture to the organization regarding the various entities which are directly
or indirectly involved in the operations of the organization as well as will affect its new idea of
ideal cab services.
As per the literature review, the ideal cab services will have the major level of advantages of this
model have the helped the organization to have effectivity the business plan which is through
model. The company is having the deep insights along with how major activities such as supply
chains, over all conversions will help the proper level of establishments of the business ideas of
establishing the effective idea in market. Besides this, canvas model has also helped the
organization to ensure that whether their innovative idea will be successful or not and have
assisted in the overall mapping process that how systematically as well as in sequential order
various activities will take place hence it has been analysed that the business model is more level
of effectiveness as it helps in visualising the various aspects for business operativeness and the
with impersonation the plans in more effective manner.
Evaluation's Of Research Results.
As per the evaluation's of effective research it has been clearly identified that the ideal
cab services is more level of feasible and terms of market feasibility and financial feasibly. As
per the researches, thee are level of indications are indication in terms of strengthen and
25

environmental factor which is scattering the market environment which is considered to be
positive impacts on developmental of business in more effective way. As per the research result
in terms for financial feasibility is considered to be more understanding the substantiality in
marketplace for long term. It has been highly analyses as financial feasibility in order to forecast
as well as evaluate the cash-flows, break-even point etc and to take the various financial test for
determining viability of strategy or particular idea. For the interpretation of financial feasibility
the company is having the profitable of the $1631000 and on the other hand the in following next
years the company is gaining the profit of the $2471500. This have the clear projection that the
company projected to have the more level of profit in up coming years. On the term of financial
stability the company have company is having sustainability by saving the time of people to have
the enjoyment if the best class services withe the minimum wages. The company is also adding
the book services to travelogue. As the there increase level of the Cab market size of India is
estimated at 1.9 million cabs assumed for generating $10-$11 billion of revenue till 2019.
CONCLUSION
From the above research study, it can conclude that the cab services has become a trend across
the world not for travel ling but also the enjoying the services to the core ends. Each and every
individual could afford to have cars business idea for starting an online cabs service for Kerala,
Thrissur and India. The ideal cab will be successful to attract all the individual who are opting
the cab services for travelling from one place to another as it will have the clear emplacement to
their interest. The ideal cab serveries will be helpful in saving time of individual along with
rendering quick and safe cab services. In addition to that individual are more used to towards
online cab services. The Ideal taxi will also be offering an online service of cab to their
customers. The company is using with associated of changing lifestyle of the travellers and
rising disposable income of the customers which is particularly in Tier-I and Tier-II cities. The
increasing trend of online cab render hassle free ride to the consumer. As this industry which is
having inculcation of Cab market size of India is estimated at 1.9 million cabs assumed for
generating $10-$11 billion of revenue till 2019. On the other hand it has been sated that
unorganized small fleet account operator for 91% of market share in term of registered fleet for
taxi. This has been understood as the marketing opportunity for the ideal survives to have better
expansionist for company in more appropriate term. As per the various strategic analysis model,
that is more understood as the macro and micro environmental analysis which makes to have
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identification various strength and external environment which is making the business more level
of appropriates. The company has the strength maintain the safety of the customer who are
travelling through cab. The company has the major level of influences of the privatization which
have the influence of government and the government encourages free business through a variety
of programs. On the other hand as per concern over the economics and technological there is
factor reduction the industry and liberalization of foreign capital, formation of FIBP and so on,
has resulted in a constant improvement of India’s economic environment. This is helpful for
company to gains the competitive advantage over the respective competitors such as Ola and
Uber. The company also the maintenance the concept of insubstantiality and the ethical
commencer which is making camps more level of feasible to competitive advantage over the
market. The implication of the canvas model has also helped the organization to ensure that
whether their innovative idea will be successful or not and have assisted in the overall mapping
process. Hence, as per proper analysis of the ideal cab services it has been resulted that the
company will be successfully in gaining appropriate competitive advantage in Kerala. At last it
has also been concluded that many people are doing night shifts and office arrange cab services
for target market of Commercial charge accounts and direct consumers are perfect for this
business.
27

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ONLINE
Cab Service in India. 2020. [ONLINE] Available Through;
<https://www.craftdrivenresearch.com/cab-services-india/>
The evolution of Indian Cab market. 2020. [ONLINE] Available Through ;
<https://www.taximobility.com/blog/the-evolution-of-the-indian-taxi-market/>
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