This report provides a business development plan for Amrutha Lounge Restaurant, including summary and description, marketing mix, smart goals, 7 C's communication, benchmarking, and balance scorecard. The report also discusses the importance of setting smart goals, the 7 C's of communication, and the Kotter 8 step process for change management. Additionally, the report includes benchmarking and balance scorecard analysis to understand the performance of the business.