Business Plan for The Burger Factory: A Football-Themed Restaurant in Manchester

Enterprise &
Business
Development

Table of Contents
INTRODUCTION...........................................................................................................................1
Business detail.................................................................................................................................1
Macro Environmental overview......................................................................................................2
Market and Industry analysis ..........................................................................................................2
Competitor analysis .......................................................................................................................3
MARKETING AND PRICING STRATEGY ................................................................................4
OPERATION PLAN.......................................................................................................................5
SWOT ANALYSIS ........................................................................................................................5
.........................................................................................................................................................5
Financial requirements.....................................................................................................................6
MONITORING AND EVALUATING ........................................................................................13
CONCLUSION .............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
Business plan is a written document which contain the goals and objective of the business
and methods for achieve in a specify time frame, in this plan every thing is analyse in the market
according to the business idea. It depends on the nature of entity and industry in which the
business lie. In simple terms, it provide the road map for the direction to achieve the business.
This business plan is based on the restaurant which is based on the football theme. The name of
the restaurant is “The Burger Factory” which is located at Manchester in the UK. In this
restaurant various types of dishes are baked to attract the customer at low price.
Business detail
This business plan is based on the restaurant which is based on the football theme to
attract the customers of all age from teenager to the adult both male and female because
everyone loves football which is live streaming in the inner side of the restaurant on the projector
(Busch and Lewandowski, 2016). This is open all 7 days from morning 10 to late night 2'0
clock. The restaurant also fulfil the needs and requirements of the consumers by making new
new and innovative dishes at cheap price to the individuals, because the chef in the restaurant are
very experienced, they make all dishes delicious which satisfy them and make the client happy.
Their main aim is to become popular among all restaurant through their service and also
offer their service in such a unique way that satisfy every consumer easily and make them happy.
In this there is also the new thing is used which is theme of the football on the wall there is the
picture of the football players and pic of the ball in the sitting area, on which they take enjoy of
the theme while eating dishes. There is the full on football game is running, teenager is also play
the PlayStation games in the projector , for this limited charges is incurred. There is also the
parking facility is available so every one is park their vehicles with no security problem because
there is watchman is there for the safety of the vehicles, in this both non veg and veg foods are
delivered to the customer like non veg burger, veg burger, non veg pizza of different styles and
chicken, meat and French fries and more dishes is provided in the menu to thee name of the
restaurant aware among all peoples.

Macro Environmental overview
In the business plan, for making decision and planning strategy for the restaurant
according to environment condition of the country Manchester there is the use of PESTLE
analysis (Chen, Ong and Hsu, 2016).
Political factors- It refers to the factor related to the government of the country that
influence the economy of the certain industry, this factor include tax policies, fiscal policy and
trade tariffs. In the business of restaurant if government remain stable it is beneficial for the
economy but if they impose new tax make difficult for the industry to run in future because their
entire revenue might change from these.
Economic factors- It means these factors affect the economy performance of the
organization through the rise of the inflation rate and change in the demand and supply of the
economy. There are various factor involved in this are interest rate, foreign exchange rates and
foreign direct investment. In the business of restaurant it give effect on the purchasing power of
the customer because by high rise in inflation they purchase less products and visit the restaurant
very low.
Social factor- It means business get impact by the social environment of the market like
change in the trends and due to change in the population. In The burger factory, they have to
change the taste of the dish according to the choice and also make innovative dishes according to
the trends.
Technological factors- It means innovation in the technology that give impact on the
operation of the industry in favourable and unfavourable condition. In The burger factory, they
also want to bring new technology for the dish making and also develop new software for the
recording of the transaction and making bills at the reception.
Legal factors- It means there are various laws are made based on the policies that affect
the environment of the business. In the business of restaurant there are various consume laws and
safety standard are made to control the effect of legal policies in the country.
Market and Industry analysis
In the market and industry analysis for the business plan there is the use of the
segmentation, targeting and positioning in the minds of the customer (Laisasikorn and Rompho,
2019).