Relationship between functions of an enterprise and its link with objectives and structure of firm

BUSINESS
ENVIORNMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1(Covered in ppt.) ................................................................................................................1
TASK 2............................................................................................................................................1
P3 Relationship between various functions of an enterprise and its link with objectives and
structure of firm...........................................................................................................................1
TASK 3............................................................................................................................................3
P4. Positive and negative impact of macro environment upon business organisation................3
TASK 4............................................................................................................................................4
P5 Studying on Internal and External Analysis..........................................................................4
P6 Interrelation of Strength and weakness with external Macro factors....................................6
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Business environment is a combination of internal and external factors which affect whole
activities of the company. In this, internal factors are controllable by the firm but on the other
side, external factors are not controllable. Thus, it is vital for manager to the company to
effectively consider all the aspect and factors before preparing any strategies. Along with this,
technologies, government policies, ethics of the firm and many more are main factors which
highly affect the operational activities in positive and negative manner. In this manager also play
vital role in managing as well as evaluating all the factors with the purpose of reducing the
negative impact on company activities (Zsambok and Klein, 2014). With the help of this,
company easily enhance their profitability level at market place and at the same time also
established their positive image. For attaining better success, company needs to produce quality
services as per market and customers needs which may leads in creating customers base within
the company. Present report is based on Coca Cola, is famous and biggest beverage company as
they operate their business in various countries with the purpose of attaining better success.
Different type of companies with their purpose if mentioned in this project. In addition of this,
size, scope, and its legal structure is also mentioned. At the last of the project, positive and
negative impact of macro and micro environment is also discussed here.
TASK 1(Covered in ppt.)
TASK 2
P3 Relationship between various functions of an enterprise and its link with objectives and
structure of firm
Every company run their business with a motive of gaining maximum benefits from the
products they are manufacturing or selling. Company try to sell products that are excellent in
quality and this enable them in establishing a positive brand image in front of its customers. As
Coca-Cola is a renowned company and operates its business globally and by this they are
fulfilling their motive of getting higher success in market area (Meiners, Ringleb and Edwards,
2014). Business environment must be considered by the manager of Coca-Cola so that they can
hit their desired targets right on time. Thus, it is assisting company in gaining a better position at
market area and gives an opportunity to improve its overall performance. Along with this,
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different departments also play an prominent role in managing all the activates in an effective
manner and these are explained below:
Human resource department: In every company human resource department plays an
important and crucial role by fulfilling basic requirements of an organization. Their prime role is
to select eligible candidates who are suitable for the job. Furthermore, for improving their skills
and knowledge they provide training programs for both existing and new employees. Managers
also on the basis of talents assign task so that it can be accomplished in speculated time frame
and in an appropriate manner as well.
Research and development: This is determined as an essential department which
undertakes activities of identifying the needs and wants of customers (Zeng, Li and Duan, 2012).
This assist company in manufacturing goods according to the choices and preferences of
customers. Thus, in context with Coca-Cola it is helping them in providing better services to its
consumers and as a result they are gaining competitive advancement. Therefore, prime role of
research and development so to go through the recent trends that are available in the market area
and for this, managers of firm formulate questionnaire and it is assisting them in getting relevant
information.
Sales and marketing: Sales and marketing goes hand in hand as for increasing its sales
company incorporated different marketing strategies (Sekaran and Bougie 2016). In case of
Coca-Cola they are using latest tools and technologies which are helping them in manufacturing
goods in speculated time frame. As a result, it is helping them in enhancing sales and
profitability at a same time.
Finance: Finance is important if company wants to execute their business activities in a
proper manner. Thus, in case of Coca-Cola, they are not having such kind of problem as they
have adequate amount of money for making any kind of modification or establishing a fresh
product. Along with this, is a firm have ample amount of money it will help them in purchasing
raw material of best quality at a reasonable cost.
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