Impact of Macro Environmental Factors on Unilever's Operations

Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 and P2 Covered in PPT..........................................................................................................1
M1 Analyse how the structure, size and scope of different organisations link to the business
objectives and product and services offered by the organisation................................................1
TASK 2............................................................................................................................................1
P3 Relationship between organisational functions.....................................................................1
M2 Analyse the advantages and disadvantages of interrelationships between organisational
functions and the impact that can have upon organisational structure. ......................................3
TASK3.............................................................................................................................................4
P4 Negative and positive impact of macro environmental elements on companies operations
activities......................................................................................................................................4
M3 Apply appropriately the PESTLE model to support a detailed analysis of the macro
environment within an organisation............................................................................................6
TASK 4............................................................................................................................................7
P5 Strength and weaknesses of Unilever....................................................................................7
P6 Interlinked advantages and disadvantages with external factors...........................................8
M4 Apply appropriately SWOT/TOWS analysis and justify how they influence decision
making.......................................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
..................................................................................................................................................14

INTRODUCTION
Current business environment is very dynamic in their nature so that each one company
has their own aim and mission to run all enterprises activities in a appropriate manner. In order to
achieve goals and objectives in limited period of time, management of the firm has develop
strategies. By this they are analyse macro and micro working environment and it impact on
organisation performance as well as productivity. In this report select Unilever in order to know
the impact of business environmental factor on their performance. It is a British- Dutch
transnational goods organisation, its main product cleaning agents, food, beverages, personal
care and many more (Al-Swidi and Al-Hosam, 2012). Unilever is a world largest consumers
commodities firm according to revenue of the year of 2012. They are owns over 400 brand like
Knorr, Lipton, Lux, Hellmann's, Dove, Axe, Magnum, Rama, Sunsilk, surf etc. Unilever has
approx 169,000 employees in the year of 2017 with total income of € 6.486 billion. In this report
covers various kind of organisation with its size, scope, purpose etc. It also includes negative as
well as positive impact of macro environmental factor on enterprise.
TASK 1
P1 and P2 Covered in PPT
M1 Analyse how the structure, size and scope of different organisations link to the business
objectives and product and services offered by the organisation
There has relation between structure, scope and size of private, public and voluntary
organisation. For example: companies has big structure that automatically has large scope and
size within marketplace. As multinational organisation also have range of products and services
which will positively impact on business performance and profitability. It will be more essential
and beneficial for the growth and success of organisations within given time duration.
TASK 2
P3 Relationship between organisational functions
The organisation construction are define as hierarchy of different level with in work place
which are includes all enterprises task and covers all regulation, duty, policies, rule,
responsibilities of every staff members role in business unit. It also explain how communication
has help to spread information with in work place which create awareness of employees (Bryman
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and Bell, 2015). There are several department has work into one firm and each one have their
own role and responsibilities toward company like human resources, operations, marketing,
sales, production etc. It benefits as well as relationship of Unilever department are detail as
follows:
Human resources department: An organisation has make aim and objective in order to
run entire business activities at market place. It reflect their structures hierarchy and human
resources manager develop strategies in order to manage all employees in an appropriate
manner. They are hire candidate according to needs and wants firm. Unilever are organising
training program for all staff members in order to enhance their skills and knowledge which help
to improve workers performance as well as productivity in long period of time. By this, institutes
has able to achieve goals and objective in limited period of time effectively.
Marketing department: It is a main division of entire enterprise. The aim, objective and
business structures has make by owner of the firm and marketing department has work in order
to achieve their goals and objective in a appropriate ways. Main role of marketing department
has organising market research to know clients preferences, demand, attitude, perception,
learning style, behaviour and many more accordingly they are produce product and services
(Christopher and Holweg, 2011). This directly effect organisation structures and its aim because
marketing manager has deal with market and each one company has work for sell something into
industry.
Operation department: With in a work place, operation department has completed task
like manage raw material inputs and output, inventory, finish semi- finish and final goods
process etc. By this function has done according to structures of business like is firm are use top
down approach then all operations workers has follows instruction of their manager strictly and
if they are using bottom up method then manager receive opinion for their team members and
work accordingly. So that, operations division has work in order to produce goods and services
effectively which help to achieve goals in given time frame. It is a manager responsibility to
better utilisation of available resources that help to achieve economic of scale.
Production department: Marketing team of the company has conducting research to
identify consumers needs as well as wants accordingly production department are produce goods
and services which help to full fill clients demand in an effective ways. The main responsibilities
of production manager is ensure quality of commodities, equality of all goods, feature and many
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