Analysis of Starbucks' Business Environment

Running Head: BUSINESS ENVIRONMENT 0
Business Environment
(Student Name)

BUSINESS ENVIRONMENT 1
Table of Contents
1.0. Introduction...........................................................................................................................2
2.0. Analysis of Micro Environment Factors...............................................................................2
3.0. Micro Environment Impact...................................................................................................3
4.0. Way to Resolve the Issue......................................................................................................4
5.0. Conclusion............................................................................................................................5
6.0. References.............................................................................................................................6

BUSINESS ENVIRONMENT 2
1.0. Introduction
Starbucks is the international coffee shop that has achieved great success in the market. It
has huge level of coffee house chain which spread all over the world. The company has its main
chain in Seattle, Washington. It is one of the leading companies that are considered as the
prevalent coffee shop in the global market. It has prolonged its business in the form of
approximately, 21000 stores which is set up in more than 60 countries. Starbuck is considered as
one of the leading companies, its innovative marketing strategies made them successful and
competitive in the global market efficiently and effectively company (Dorn, Messner & Wänke,
2016).
In the further portion of the report, there will be comprehensive analysis of the marketing
strategist that is adopted by leading giant Starbucks and the impact of micro environment on the
complete recital of the company.
2.0. Analysis of Micro Environment Factors
Analysis of Consumers
Customers are the end user of the product. The companies make efforts to target the end
users therefore, it play an essential role in the success of the company in an effective manner.
Satisfying the need of the consumers is the main objective of the organization. Thus, the giant
company Starbucks is facing the challenge of surviving in the market due to high competition
that showcase that lots of the option are available for the consumers towards particular product.
In the recent scenario, the consumers are already well informed and also understand their
choices. The customers simply switch to other brand while any company or Starbucks is
planning to enhance its prices. In the recent, Starbucks is covering more than 200 consumers per
hour the company has total turnover of around $13.29 billion till the year 2012 (Winchester,
Arding & Nenycz-Thiel, 2015).
Analysis of Rivals
There are various companies that give tough competition to the leading company
Starbucks. The company has already gained its presence in the market. However, some of the