Business and the Business Environment - SWOT and PESTAL Analysis

This presentation discusses the internal and external factors affecting the productivity of Kappa organization. It includes SWOT and PESTAL analysis of the business environment. The presentation also highlights the importance of legal, environmental, technological, social, economic and political factors in decision making. The presentation is relevant for students studying Business and the Business Environment under course code KAPPA.

BUSINESS AND
BUSINESS
ENVIORMENT
KAPPA

INTRODUCTION
 Business environment refers to the combination of all the factor
such as internal as well as external.
 It is very essential feature of business enterprises.
 The internal and external factor of the organisation work
simultaneously.
 The influencing factor of firm affect the productivity of
organisation.

SWOT Analysis
 Kappa is the leading organisation in the marketplace since many years.
 The organisation is maintaining the reputation in the marketplace by
examine SWOT analysis.
STRENGTH
 It leading the wide network all over the world.
 Execution of fresh assignment is sucess in the marketplace.
 The organisation is generating good amount of the profit from the
buyers.

CONTINUE
WEEKNESS
 It gives assistance in improving the area of the organisation.
 Company required to invest in modern technology and adopt new innovative
services.
 The organisation invests more money on employees in order to treat as the
assets of the organisation.
OPPORTUNITY
 The organisation is having opportunity to lower the cost shipping done all over
the world.
 The kappa company have option of adopting new technology as an opportunity

CONTINUE
THREAD
 Rising the competition in the marketplace is biggest threat of an organisation.
 Fluctuation of in the value of the currency as every country have different monetary
system.

PESTAL ANALYSIS
 It is the plan of action which is utilized to acquire the information related to
operating challenges.
There is detail of the factor that impact he organisation.
POLITICAL IMPECACT
 It plays essential role in identifying the factor of the organisation.
 The organisation KAPPA is supplying services more than one country.
 The organisation represent itself to the variant variety of business environment.

CONTINUE
ECONOMIC FACTOR
 This factor identifies the cumulative demand and aggregate investment in
an economy
 It is macro factor of the organisation which includes certain rates such as
inflation, saving, interest and many more.
SOCIAL FACTOR
 The factor involves the culture of the society and manner of completing
them.
 social culture is developed the culture of business enterprises.
 It includes the way of attending the business customers.

CONTINUE
TECHNOLOGICAL FACTOR
 In a modern era, it is the most affective aspect in day to day business life.
 The technology covers wide network of connecting people.
 It gives assistance in transportation of good and services.
ENVIORMENTAL FACTOR
 The factor impacts the productivity of Kappa organization.
 The company face various law suit as per the targeting market country.

CONTINUE
LEGAL FACTOR
 The examination of legal factor is very important before and after entering into the market.
 The legal factors include all the rules and regulation of the nation or market.
 The organisation is supposed to follow all the lawsuit of the host country.

CONCLUSION
 From the above report it concluded that the internal
as well as external factor of the organisation play
vital role in increasing the productivity of the
company.
 The micro and the macro environmental give
assistance to consumer in decision making.

REFERANCE
 Berger, J., Eyre, D.P. and Zelditch, M., 2018. Theoretical structures and the micro-
macro problem. In Status, Power and Legitimacy (pp. 55-70). Routledge.
 Ghotge, et.al 2020, January. A Global Analysis on Microgrids through the PESTEL
Framework. In 2020 IEEE International Conference on Power Electronics, Smart Grid
and Renewable Energy (PESGRE2020) (pp. 1-5). IEEE.
 Hans, V.B., 2018. Business environment–conceptual framework and
polices. International Educational Scientific Research Journal, 4(3), pp.67-74.