Business Environment Analysis

Business Environment
Analysis

Contents
INTRODUCTION...........................................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Leon Restaurants.........................................................................................................................2
Value Chain Model Of Leon.......................................................................................................3
Micro-environmental forces........................................................................................................5
Reflection on Internal Business Environment.............................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Online..........................................................................................................................................9

INTRODUCTION
Business Environment refers to the sum up of all the kind of factors that may be external or
internal which covers the managers, customers, profits, innovation and also the various trends
that use to be followed in organisation whether economic, social or technological. It provides the
detailed information about the emerging changes and also the requirements that is to be needed
in business (Leon: Fast food chain turns its restaurants into shops. 2020). The organisation
chosen for this report is Leon Restaurant, It is a Fast Food restaurant its headquarter is in
London, UK . This report will cover the value chain models which will provide the idea through
which product is introduced. Micro-environment forces and internal business environment.
MAIN BODY
Leon Restaurants
Leon Restaurant is a most popular Fast food Restaurant in London, UK. It was founded
in 2004 by John Vincent, Allegra Mcevedy and Henry Dimleby. This restaurant has covered
approx 61 locations till March 2020. This restaurant firstly deals with all the vegetarian and
plant based dishes mainly vegan but later on, they decided to add up healthy fast foods in there
menu and make it as there key element as with the growing trend and need of customers this was
marked as an important change. Leon has also expanded its work outside UK by following up
some more restaurant in other countries like in US, Dublin, Amsterdam. Leon has also started its
cookbook which has some bestseller recipes of there chefs, and with that they had also started
there on tableware line and cookware equipments (Porter's Value Chain. 2020).
This Restaurant works on an important policy in which one is equal pay for equal work
so all the employees working under them gets equal pay whether they may be of different age
group. They brought a new change in the food market by giving fast food a healthier touch, The
restaurant is providing various varieties of Natural fast food which is for every age group and
covers a vegan touch in food that means a people who love eating fast food but are scared of
eating it because of increasing calories and fat Leon made it easy for them by giving the
delicious taste and same products in healthier style (Business Environment. 2019) The restaurant
has also added up a Gluten free nuggets, desserts and products with a rich taste. It upgrade by
innovative styles and techniques for there restaurant so as to attract more customer and be the
best in the market. They aims at giving Mediterranean touch to there food by including fresh
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