Managing Strategy, Operations, and Partnerships

Managing strategy,
Operations and
partnerships

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Critical evaluation of environment in which Leon's restaurant operates ...................................1
Critical evaluation of strategy of Leon's restaurant.....................................................................3
Critical evaluation of Leon's restaurant operations ....................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
APENDIX .......................................................................................................................................8

INTRODUCTION
Strategy, operations and partnerships all are three important elements of business which
play essential role within working of an company. Strategy is the action which manager take
within organisation for accomplishing predetermined goals and objectives. In addition to this,
operation is activity of an firm in which they are engaged for converting material within finished
products and sell them to customers for generating revenue (Meredith and Shafer, 2019). This
report is based on Leon's restaurant which is fast food restaurant chain based in United Kingdom.
It was founded in 2004 by John Vincent, Henry Dimbleby and Allegra McEvedy. Headquarter of
Leon's restaurant is located at London, United Kingdom and area served by them are UK,
Ireland, Netherlands, Norway, Spain as well as United States. Vision of Leon restaurant is to
make easy for everyone to eat good food. This report will going to cover PESTEL analysis of
respective restaurant and review emerging trends. Along with this, implement porters five force
model for gaining competitive advantages. Moreover, resources, capabilities will identify as well
as evaluate through VRIN model.
MAIN BODY
Critical evaluation of environment in which Leon's restaurant operates
PEST analysis – It stands for political, economic, social and technological. PEST
analysis is the best tool which help in finding out opportunities as well as threats within external
business environment. Explanation of this in relation of Leon Restaurant are as follows :-
 Political – UK and USA both are still going through political changes because of recent
elections with both nations as well as Brexit process in UK. Such practices result in
uncertainty related to trade agreements and market (Zahari and Romli, 2019). So it is
essential for Leon's Restaurant to include each and every political factor within their
working while designing any strategy or policy.
 Economic – This factor have wide impact on working of organisation as economic
recession result in reducing revenues and profit of company at broad level. Thus, it is
essential for Leon's restaurant to focus on economic factors because it have wide impact
on working of company (Gray and et. al., 2020).
 Social – This factor have wide impact on working of Leon's Restaurant because it
influence behaviour of consumers which have wide impact on remote or macro-
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