Assignment - Business Environment Analysis

Running head: BUSINESS ENVIRONMENT ANALYSIS
BUSINESS ENVIRONMENT ANALYSIS
Name of the Student
Name of the University
Author notes

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BUSINESS ENVIRONMENT ANALYSIS
Table of Contents
Internal Environment.....................................................................................................2
Human Resources.......................................................................................................2
Financial Resources...................................................................................................2
Physical Resources.....................................................................................................3
Company Culture and Organisation Values...............................................................3
External Environment....................................................................................................4
Competition................................................................................................................4
Globalisation..............................................................................................................4
Technology.................................................................................................................5
Laws...........................................................................................................................5
References......................................................................................................................6

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BUSINESS ENVIRONMENT ANALYSIS
Internal Environment
Human Resources
Availability of the human resources in concerned countries is one of the major
requirements for any business to expand. The Burger king is trying to expand their business
in Singapore. The internal environment of US is different from that of the Singapore.
Singapore also has a huge number of work force availability. The workforce is
comparatively less skilled than the human resources available in US (Shhalvik, and Gupta).
But at the same time, the labour cost of Singapore is lower than that of US. Burger King can
have a strong human resource base if it manages to train the human resources effectively. The
workforce will be hired through interviews. There will be two rounds of interview and the
applicants have to prove their customer servicing and communication skills through the
interviews. For the restaurant in Singapore, initially there will be one operations mangers, one
marketing and sales manager and a human resource cell. The total number of associates and
on desk service providers will be 20. Two cooks will be recruited for the kitchen jobs.
Financial Resources
Comparison between these two countries makes the financial gaps clear. There is no
doubt in the fact that US is much ahead of Singapore in economic aspects. The GDP of US is
$21,429,000 million USD as per the year 2019. On the other hand Singapore GDP was
$364,139 million USD as per 2019.
Burger King will struggle to find a financial resource in the country like Singapore.
US on the other hand, is much more financially independent and the financial resources are
available for companies like Burger King. According to Yap et al., at the same time, one can
see that Singapore government is quite welcoming for the foreign business organisations. The
tentative budget for the new venture in Singapore is presented in the table below.