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Strategic Human Resource Management - Solved Assignment

   

Added on  2021-04-16

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RUNNING HEAD: Strategic Human Resource Management 0Strategic Human Resource Management

Strategic Human Resource Management 1ContentsIntroduction................................................................................................................................1KFC............................................................................................................................................1People management philosophies..............................................................................................1Strategies....................................................................................................................................2Burger King................................................................................................................................3People management philosophies..............................................................................................3Strategies....................................................................................................................................4Organisation’s performance.......................................................................................................5P: E Ratios..............................................................................................................................5Revenue per employee...........................................................................................................6Profit per employee................................................................................................................6Conclusion..................................................................................................................................7References..................................................................................................................................8Bibliography.............................................................................................................................10

Strategic Human Resource Management 2IntroductionIn this report, KFC and Burger King are selected to compare overall contribution of people resource for organisation’s performance and success. KFC is an American fast food restaurant chain which is specialised in fried chicken. It is a subsidiary company of Yum! Brands (KFC, 2018). It was founded in 1930 by Harland Sanders. Burger King represents oneof the largest food chains of world. The annual revenue of company is more than $2 billion. The company has over 12,000 restaurants which cover 50 states and 73 different countries. The people 21management philosophies and strategies of both organisations have been discussed. Further the performances of organisations have been calculated and commented in terms of price earnings ratio, revenue per employee and profit per employee. KFC Until 1991, KFC was known as Kentucky Fried Chicken. As per KFC, 2018 there are over 20, 500 outlets in more than 125 countries around the world (KFC, 2018). Wang and Cai (2017) agrees that the largest unit of company is in China which comprises more than 1,600 restaurants. The internalisation of people resource management at KFC has improved scope of traditional HRM. It can be identified as the application of individuals to attain organisational objectives. One of the significant functions of HRM system is staffing. The organisation should have the appropriate number of employees with suitable expertise to do definite job at certain time. There are various important features such as planning, recruitment, selection and training. These features should be met to ensure companies are always productive. Every position should be analysed before posting it’s skills. KFC is productive only because the hired persons have a specific job description. The HRM is a part of firm’s internal environment. The internal environment is the factor which affects human resources and is inside boundaries of a firm (Sheehan, 2014). HR is very important when it comes to hiring. The company reviews human resource requirement to ensure number of employees required because failure may result in lack of employees required for proper skills (Wang & Cai, 2017). People management philosophiesUnderstanding customer relationships:

Strategic Human Resource Management 3The consumer philosophy of KFC focuses on the way customers relate to company. It includes transactional, relationship and mixed marketing philosophies. The transactional marketing includes the expensive purchases which are made by customers rarely. The relationship marketing concentrates on less expensive and regular purchased items. It considers merchandise cost, employee performance and terms between customers and company. KFC makes use of more relationship marketing (Jackson, Schuler & Jiang, 2014).Motivating employees:The motivational philosophies concentrate on the approaches to inspire employees to improve their performance. It does not concentrate on improving personal accountability for their work and work towards the whole success of their companies. This philosophy seeks to develop work environment which sponsors strong employee driven morals. According to the goal work philosophy of KFC employees are given high standards and knowledge to reach these goals (Jackson, Schuler & Jiang, 2014). The employees can improve their performance and can work to achieve goals. The steps of HR planning processRecruitment: The recruitment of KFC is made on the request of store manager. The manger report a request of needs and HR department plans for new recruitment such as internal recruitment, advertisement, newspapers and more. Selection: After approval of recruitment plan by Head of Department, it goes through a selection process. All the CVs are selected on the basis of requirement. The skill, level of knowledge and background is matched with the requirement. Competent employees: The competent employees pass first two steps. These are the employees who can do the job based on what they already experience. Orientation: In this step employees are introduced to the company. It is a short course of internal understanding. It is where the company makes sure that new comers know who they are working with and what is the environment.

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