(BE)Businesses Environment Assignment
Added on 2020-06-04
12 Pages3409 Words175 Views
BusinessEnvironment
INTRODUCTION......................................................................................................................3TASK 1...................................................................................................................................3P1 & P2 Covered in PPT........................................................................................................3P3 Relationship between organisation function and how to link with objectives and structure..................................................................................................................................3P4 Positive and negative impact of macro environment on business operations...................4P5. Internal and external analysis for identifying strength and weakness..............................6P6 How strength and weakness interrelated with external macro factors .............................8CONCLUSION..........................................................................................................................9REFRENCES....................................................................................................................................11
INTRODUCTIONBusiness environment is dynamic in nature it get modified because of several forcesrelated to the surroundings in which business exist and these changes give huge impact onvarious organisations. It is of two types micro and macro: micro involves all the things whichgoes at small level. On the other hand, macro includes wide factors such as competitiors,political forces, condition of market and so on. This project is based on Habitata Ltd. which isan retail sector enterprise founded in 1964 on 11th May as well its founder is Terence Conranand Philip Polock. Respective organisation is serving in Only in United Kingdom and goodsoffering by them are furniture, home accessories and upholstery. Below mention project isdivided in two tasks i.e. various types, size and scope of company. Instead of thisinterrelationship of several function within the organisation and how they link to the samestructure. It also through light on negative as well positive impact of macro environment onbusiness operation. In the end SOWT and PESTEL analysis of the same organisation is done.TASK 1P1 & P2 Covered in PPTP3 Relationship between organisation function and how to link with objectives and structureEvery business organization consist of numbers of departments and each departmentsperforms different functions in order to achieve the pre- determined goal and objectives. Allthe departments in a particular organization are interlinked with each other. Further theconnectivity of each department of an organization are explained below:R&D department and Production department:The main purpose of R&D departmentin a Habitat retail Ltd is to acquire information and knowledge about the customers needs and preference. This department is totally linked with production department asit give the feedback of newly information gathered about customer requirements, accordingly the production process proceed further (Wetherly, 2014).Marketing department and IT department: Marketing department plays major role indefining the company brand; managing social media .This department is linked with the IT department , because for marketing there is a requirement of IT system such as,data ware house system,customers relationship management. It is the responsibility ofthe IT department to support the marketing activities.
Information technology department and marketing department:IT department help the Habitat retail Ltd as it ensure reliable computing environment . Along with this ensure the effectiveness and efficiency in operating activities. IT department has a close link with marketing department as many marketer prefer modern marketing concept rather than traditional concept .Rapid growth in marketing has lead to adopt the modern digital marketing in order to increase company revenue.Sales department and finance department: In Habitat retail Ltd company sales and finance department together plays a vital role. Sales department rely on finance department as it provide the company with the credit policies and quality customer service. Also help in selling of product to the final consumer as it provide capital to the sales department so that it can adopt different measures in order to sell product to the final consumer (Hamilton and Webster, 2015).Finance department and marketing department:Both the departments are interlinkedwith each other . It is the finance department which provide the funds for marketing ofproducts like for advertising a new product in market there will be requirement of funds, which is supplied by finance department. Further for the promotion of new product too there will be a requirement of capital which is raised from the finance department.Production and quality assurance department:It is to be saidthatProduction andquality assurance department are interlinked with each other .As quality assurancedepartment helps the Habitat retail LTD company ,in improving the quality of theproduct that are being produced by the production department .For the purpose ofachieving the ultimate aim of the company it is necessary for the company to assureabout the quality of the product and services that are being produced by theproduction department (Cuervo-Cazurra, 2011).P4 Positive and negative impact of macro environment on business operationsPESTLE Analyses- This is one of the famous tool which helps in better understanding about the macro-environmental elements that affects the business directly or indirectly(Harrison,2011). It further helps in making strategic decisions of the company operations. PESTLE is an acronym of six elements which are political, economical, social, technological, legal and environmental.
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