Business Environment - Assignment Report
Added on -2020-07-23
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BUSINESSENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1 Types of organisation and their purpose................................................................................1Covered in PPT...........................................................................................................................1P2 Scope and size of various organisations................................................................................1Covered in PPT...........................................................................................................................1P3 Relationship between organisational functions and objectives.............................................1TASK 2............................................................................................................................................4P4 Identification of positive and negative impact on macro environment..................................4P5 Internal and external analysis of an organisation...................................................................6P6 Interrelation of internal as well as external macro environment............................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness environment can be defined as the set that contains internal and external factorswhich will affect various business decisions. It can be divided into two parts i.e. micro businessenvironment and macro business environment. Powers of micro environment is in relation withthe company and it can be controlled by organisation by improving efficiency and capacity. Itincludes customers, suppliers, competitors etc. On the other hand macro environment means theentire external factors which are affecting business. It includes economical, legal, political,natural, technological environment etc. This report is based on the topic of business environment,of the ABC consultant, a recruitment consultancy company based in UK. There are various typesof organisation, having their own purpose, size and scope which will be analysed in this report.Key elements and effectiveness of human resource management in a company, relationship ofvarious organisational functions with objective of an enterprise, negative and positive impact ofexternal environment, internal and external analysis of organisation and several strengths andweakness of micro and macro environment will also be explained which will be helpful inunderstanding the business environment in which company is making its operations. This reportwill help learners to understand the concepts which are in relation with the environment of thebusiness. TASK 1 P1 Types of organisation and their purposeCovered in PPTP2 Scope and size of various organisationsCovered in PPTP3 Relationship between organisational functions and objectivesThere are different kinds of business functions which are performed by the mentionedcompany that is ABC consultants in order to serve their customers. Different functions can betermed like HR, sales, finance, marketing and production. All these are basic functions of anorganisation and are linked with the different objectives and goals of organisation and itsstructure, as they assist in maintaining reputation of the business. Interrelationship of variousorganisational functions can be explained with the support of organisation chart. Organisation1
chart or structure is termed as diagram which presents hierarchy of organisations functions andtheir relationship with several departments of an organisation (Pingali and Roger, 2012). ABCconsultants organisational chart can be presented as: Illustration 1: Organisational chart, 2017(Source: Organisational chart, 2017)From the above chart it can be seen that there are four departments in ABC consultantswhich are like sales, product development and operations, marketing and support. All thesedepartments are interlinked with one another and can be defined as follows: Marketing: In the department of marketing of ABC consultants, there are variousfunctions which are performed like marketing of communication, product marketing,event management and lead generation. Such kind of marketing activities are in relationwith the sales department as they support in generating leads and these leads are thenconverted into sales by the individuals of sales department (Pikka,Iskanius and Page,2011). 2
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