UK High-End Hotel Market Analysis
Added on 2020-06-06
8 Pages2545 Words32 Views
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ESSAY
Table of ContentsINTRODUCTION ..........................................................................................................................1(S) Social Factor:...................................................................................................................2(L) Legal Factor: ....................................................................................................................4(E) Environmental Factor: .....................................................................................................4CONCLUSION ...............................................................................................................................5REFERENCES................................................................................................................................7
INTRODUCTION Business environment is a crucial prospect in order to make business decision in terms ofmarket conditions. It is the combination of external or internal factors which influence thebusiness environment and decision making. Present report is based on the social, legal andenvironmental factors which highly influenced by the UK market. Furthermore, to enter into thenew market, company needs to determine the UK market to understand the policies and marketanalysis.This present report helps High End Hotel to open new hotel in United Kingdom. Beforeplanning, they need to analyse these two models of marketing concepts. Moreover, the project isbased on the High End Hotel and how UK market consist social, legal and environmental factorfor opening the five start hotel in United Kingdom. Furthermore, it will discuss on the factorswhich influence these factors in order to enhance the opportunity for five star hotels. PESTLEanalysis is the model to analyse the external environment through which organisation can easilymake their own terms and policies. (S) Social Factor:Social factor is the another affecting factor which denotes to the society changes. Withthe continuous changing in economy situations in daily, it is important to be aware of the globaleconomy and follows the changes for example many of the hotels in UK who provides holidaysto cater for families they also provide special offers from home for an affordable price. Socialfactor affects by consumer lifestyle, cultural trends and demographic variables are all a part ofthe market. Social factor is the most significant factor of macro environment which highlyinfluence the High End such as for instance changes, change in attitude towards health, greatnumber of pensioners in a population. UK market is very challenging in terms of High EndHotel. Every hotel needs to analysis the market scenario before making any new expansionstrategies. Needs or requirement of the UK visitors has been increasing day by day. To attract thecustomer preferences High End Hotel needs to adopt some challenging innovation to attract thecustomer point of view. It has been noticed that ratio of Australian travellers has been advancedin recent years which has created better opportunities for companies. It has been noticed thatsuch kind of development in UK tourism industry has forced High End hotels to change itsservices according to need of Australian travellers.On the other side, demographic factor of UKmarket influence the social factors. Industry also may affected by that, UK is the wonderful placeto visit, visitors are always looking for the high luxurious accommodation and transportation1
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