Contemporary Hospitality Industry

Contemporary Hospitality Industry

 Introduction
 PESTLE analysis of Hilton Hotel
 SWOT analysis of Hilton hotel
 Implications of current and potential trend in hospitality industry
 Conclusion
 References
TABLE OF CONTENT

Hospitality industry provide various services like
travel and tourism, food, accommodations etc. this
report will discuss about the internal and external
factors which impact hospitality industry. this also
has impacted the current trends which has impact on
the organisation.
Introduction

PESTEL analysis is conducted by the Hotel in
order to analyze the impact of macro factors on
the organization Hilton will conduct PESTEL
analysis in order to know about the positive and
negative impact on its functioning.
PESTLE analysis of Hilton Hotel

Below is the PESTEL analysis of Hilton hotel:
 Political factors: These factor includes the government intervention. Factors include here are
labor law, foreign trade law etc. As earlier there was crisis in Greece and due to this fact
customers got negative and this affect the sales of Hilton hotel.
Example 2: Under this factor, due to Brexit there was huge changes occurred within Travel
lodge operation and function that directly impact over firm productivity ratio. However, firm
takes an initiative to modify its procedures and policies according to the demand of Brexit in
order to acquire sustainable profitability
Continue....

Continue....
Social factors: The factors include here relates to the age, customs, buying behaviour, lifestyle
etc. The taste and preference of customers are continuously changing and it is required by Hilton
hotel to know about their proper need of their customers.
Example 2: As per the recent scenario of UK population,. There was an intense demand of CSR
activities which challenge Travel lodge profit margin.