Developing an International Marketing Tactic for Ambr Eyewear in India

Financial
Customer
Internal process
Innovation & Learning
BUSINESS ENVIRONMENT AUDIT
Reduce the
costs and
increase the
profitability.
Increase the
revenues by
10% in the
target market.
Increase
Revenue
Improve the
marketing
communication
and design
Provide with the
customized
customer
experience.
Increase the
market share
by 7%.
Manage the
acquisitions
and also
improve the
capacity
Improve cost
control
Development
of the human
capital.
Optimize
through the
installation of
the latest
technology
Improve
supply chain

Table of Contents
INTRODUCTION.....................................................................................................................................2
TASK..........................................................................................................................................................2
Pestle analysis..........................................................................................................................................2
Developing new product with nation of origin the Ireland, which would consider has potential for
expansion into India................................................................................................................................5
Developing an international marketing tactic so that nation for Ireland based item.................................5
Key challenges to global expansion for the Ambr eye wear in India.......................................................8
CONCLUSION........................................................................................................................................10
REFERENCES........................................................................................................................................12

INTRODUCTION
Business environment audit plays strong role for further bringing on varied scale
rise for larger efficiency goals in international business management aspects, bringing on
technical productive strength evolved on. Globally, business environment audit plays strong role
for further bringing on technical competitive growth based on international market scope. For
this report, Ambr Eyewear has been taken as company origin in Ireland which is planning to
expand in India which is one of the fastest developing country within recent time (Amber
Glasses and Sunglasses, 2021). Ambr Eyewear makes varied types of creative innovative lenses
within anti glare coding for clarity and scratch resistant aspects for varied efficiency targets. The
report will analyse opportunity in country for new products and varied services, with detailed
focus on competitive landscape for offering varied productive growth efficacy time periods.
Study will further identify aspects of international marketing strategy, based on varied market
establishments and presence goals, distribution choices for brand for reaching larger customers
target market. Research will further bring on pestle international marketing strategy linked for
decisions and choices, towards which company has advanced working scope.
TASK
Pestle analysis
External varied growth rise functionally has strong role to generate varied structural rise
among competitive functional analytical benchmarks rise informatively, where India country as
one of the fastest developing economy has large opportunities for structural growth rise
innovatively. Ambr Eyewear for expanding on India will be further heading on towards best
functional scale growth based on expertise paradigms for strengthened working innovation.
Pestle factors for further extending corporate scale rise can be analyzed as follows: Political factors: Indian economy has stable political structure aspects variedly, for
strengthened working innovation based on new companies to extend commercial
channels diversely. Ambr Eyewear further will be able to further generate larger
functional rise, for strengthened rise innovatively within India. Also company innovation
product strategy to bring on multi lenses products, and variedly competent productive
structured rise among services will be able to further expand actively. Ambr Eyewear

political working strengths platform for determining rapid working engagement goals,
higher keen working strengthened pace networks rapidly and strengthen up best shaped
up ideologies competitively (Alrishani, 2020). Economic factors: Ambr Eyewear will be able to enhance economic consistency aspects
informatively, where Indian economic situations are stable and investments have good
opportunity to further expand outputs. Economic factors further strengthen up larger
scope to enhance varied consistency aspects, expand commercial strengths variedly based
on corporate working goals dynamically. Tax rates and economic parameters further
strengthen up larger functional rise actively, based on functional working synergies rise
technically for strengthened working productive benchmarks. Economic competencies
further opens up new business scope for stringent connective benchmarks rapidly, where
Indian economics strength is functionally established based on best working paradigms.
 Social factors: The social factors such as changing rapid customer’s preferences have
high scope for further extending new varied structural growth rise innovatively. India on
basis of social factors further has high potentialities for extending new business chains
actively, where eyewear products have high demand to competitively expand. Dynamic
competitive factors within socially changing culture opens up further scope for
strengthened working strengthened varied efficiency paradigms. Indian economy is also
welcoming for new innovative businesses, where people varied preferences have high
scope for further strengthened goals informatively based on larger new expertise
competition (Cherunilam, 2020). Technological factors: Usage of technology factors, evolving within external business
has extended varied range of competitive aspects among business avenues where Ambr
Eyewear has large opportunity. It can be understood that technology factors further
enhances varied larger scope for leveraged strengthened scale expansion keenly based on
specific avenues. Company by bringing on new multi lenses services within products of
specs and varied creative working benchmarks will be able to enhance competitive
functional working scenarios. Technological factors further open up new paradigms on
stronger enlarged working scope, for which Indian business landscape holds strong
positional aspect variedly. Ambr Eyewear further also holds specific working pace for