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Business Environment - Burberry PLC

   

Added on  2020-10-22

12 Pages3006 Words412 Views
Business environment
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Assessing the management, structure and governance of Burberry PLC company...................1Evaluating the impact of external business environment on the organization............................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
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INTRODUCTIONBusiness Environment refers to all those factors that effects the ability of the business tobuild and maintain the successful customer relationship. An Organization may be influenced byits external and internal environment. This study will be based on the macro environment ofBurberry PLC enterprise. It is a British multinational fashion industry who provides the largevariety of luxury goods. Burberry Group is a manufacturer, wholesaler and retailer company who builds a strongcustomer relationship. This report will help in determining the structure assessing therelationship of different stockholders within the business. This document will also help inevaluating the significance of the PESTEL analysis in the business. It will identify strengths andweaknesses of the organization.MAIN BODYAssessing the management, structure and governance of Burberry PLC companyHistory: Burberry PLC was founded in 1856 by Thomas Burberry, initially the organisationfocuses in producing Trench coats, ready-to-wear outfit etc. This enterprise originally focuses onthe development of outdoor type of attire and this company is now entered into a high fashionmarket. Thomas Burberry was a 21 year, a former draper's apprentice who has opened his ownstore in Basingstoke, Hampshire and England. This company signed agreements with theworldwide manufacturers in order to produce complementary products (Prajogo, 2016). Suchproducts were initially manufactured and supervised by the Headquarters situated in London andthen such production was distributed through independent retail stores. In 2001, a chief creativeofficer was appointed named Christopher Bailey. This company generally deals with the Readyto wear outwear, fashion accessories, perfumes, cosmetics and sunglasses. An organisation is a comprehensive unit which consists of various different types ofdepartment in order to distribute tasks and activities who are aimed at achieving main objectiveof the firm. Management is one of the important concept which consists of managers whomanages and directs all the activities of the business. Structure of the Burberry PLC can bedefined as the way in which supervision and task allocation takes place which helps inidentifying way of organising the employees and also determining the way employees answer totheir superiors (Hamilton and Webster, 2018). Burberry PLC company has a solid financialperformance till 2016 and also organisation consistently executes various key strategies in the1
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business in order to collaborate the technology within business. Under the leadership ofChristopher Bailey, Burberry has exceeds its revenue achieving the continues global brandmomentum. This organisation follows the division based management structure. This organisationalstructure allows the manager to divide different teams on the basis of different departments. Thisdivision within Burberry Plc may be performed according to various elements such as Function,product, geographic territory etc. this structure is based on the functional activity performed inthe business. Such departments may be categorised as finance department, Human resource unit,2Illustration 1: Divisional organizational structureSource:(Organizational structure, 2018)
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