Business Environment Assignment - Burberry Group PLC
Added on 2020-10-22
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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Overview of Burberry.................................................................................................................1Management Structure and Governance of Burberry.................................................................1Importance of PESTLE analysis for an organisation..................................................................43. Briefly discussing the PESTLE factors...................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONBusiness environment is the combination of internal external factors that influence theoperations and function of the company. There are various factors like clients and suppliers,improvement in technology, laws and government activities, clients and suppliers and market,social and economic trends. It is very important to analysis the impact of these factors as thesefactors are outside the control of the business. In this present report, Burberry Group PLC isbeing chosen for assessment. This present report will essay will examine the managementstructure and the governance of Burberry. Moreover, the report also assess as well as evaluatethe impact of external environment on the operations and functions of company.MAIN BODYOverview of BurberryBurberry Group PLC is one of the famous luxury British fashion house. Burberry wasfounded in 1856 by Thomas Burberry. Burberry is famous for its clothing, Accessories,Perfumes and Cosmetics. In 1870, the business started focusing on development of outside attire.Moreover, in 1879 Burberry introduced a fabric called gabardine in it brand. Burberry first soldonline in US and then in UK in 2006. The company is selling unique pattern – based scarves,trench coats and other fashion accessories. Burberry opened its first shop in The hay-market,London. The company is operating at a global level and have large number of customer indifferent countries. The total revenue earned by Burberry in 2018 was £2732.8 million. Thiscompany have stores in about 51 countries which it has large market share in the fashionindustry.Management Structure and Governance of BurberryManagement and Organisation structure are almost same. It defines how the activitieslike allocation of task, coordination and supervision are directed towards the achievement oforganisational aims (Bayer and et.al., 2018). It is very essential that company's need to beefficient, flexible, caring and innovative in order to achieve a sustainable competitive benefits. There are mainly three types of organisation or management structure which are as follows-Functional Structure: This is one of the most common organisational structure which isused by many organisations but especially for small and medium scale organisation. It is one ofthe simple and easy organisational structure. In this structure, task or role are allocated according1
to a specialized or similar set of work or task. Managers do not have autonomy to take decisionby their own. This is the structure that operated very well in the stable business environment.Divisional Structure: This is the types of organisational structure that groups eachorganisational functions into a division. This is the types of structure which is used byorganisation which have chains of businesses across the regions. It is very suitable andappropriate structure for big organisations (Parkinson, 2018). The management andorganisational structure followed by Burberry is Divisional Structure. In this structure, managershave right to take decisions of their own. Matrix Structure: This is one of the most typical and complex form of organisationalstructure. It is structure of company where the reporting relationship are set up as matrix or gridinstead of traditional hierarchy.Illustration 1: Organisational structure of Burberry (Source: Organizational Structure of Burberry, 2018 )Organisational or Management structure of Burberry are described as below: Board: They are the top most people of the company who are elected to representshareholders. They are key people of Burberry who determine the missions and vision to guideas well as set the pace of its current operation and future development (Tripathi, Matlani and2
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