Influence of Key Driven Factors on Business Environment: A Case Study of Sainsbury's

Business
environment

INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
SWOT Analysis...........................................................................................................................1
Impact of key driven factors........................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business environment applies to both intrinsic and extrinsic factors influencing the operation
of the enterprise including staff, clients, administration, market forces, and industry regulations
(Hamilton and Webster, 2018). In addition, these factors further affect the productivity,
profitability as well as performance of employees in the business operations. Sainsbury’s
company is selected for the further evaluation. This report covers several topics such as SWOT
analysis and how key driven factors affect the functions areas of the company such as R&D and
marketing.
MAIN BODY
SWOT Analysis
It is a tactical planning tool that helps entities to identify their strengths, weaknesses,
opportunities and threats. These are all related to the business operations competition. It is
planned for use in the early stages of decision-making processes which can be used as methods
for evaluating an organization’s strategic position. This strategic framework followed by the
Sainsbury’s company and it discussed below:
Strength: This factor includes those aspects which are beneficial for the organizations to
achieve their business goals & objectives. Such as Sainsbury’s company follow right expansion
move where they start with limited products and further expended their store into supermarket
chain. By using cost effective strategy, company is able to target many people who wanted to
live well in less value. Innovative promotional strategies are one of the great idea to complete
with its competitors such as Tesco, Aldi etc.
Weaknesses: Increases in the fuel prices automatically increase the overall cost of
product which minimise the profit margin as well (Kasemsap, 2018). Adopting new technology
is the great opportunity to expand business operations but it required huge investment as well as
it maximise each unity cost which become heavier on consumer’s pocket.
Opportunities: In UK, people are following the trend such as healthy eating habit, so
management of Sainsbury’s should follow this latest trend to maximise their earning and become
successful in the market for longer period. E-commerce phase is the latest trend in the retail
industry which provides several beneficial to Sainsbury to maximise their earnings. Sainsbury’s
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