SWOT and PESTLE analysis of McDonald - Assignment
12 Pages3587 Words28 Views
Added on 2020-10-04
SWOT and PESTLE analysis of McDonald - Assignment
Added on 2020-10-04
ShareRelated Documents
BUSINESSENVIRONMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P3. Organisational structure and their internal relationship of functionality. between theirfunctionalities.........................................................................................................................1TASK 2............................................................................................................................................4P4. Impacts of macro environment on McDonald's business operation.................................4TASK 4............................................................................................................................................7P5. SWOT analysis for McDonald's.......................................................................................7P6. Differentiation of SWOT and PESTLE analysis. Relationship between SWOT andPESTLE analysis....................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES .............................................................................................................................11
INTRODUCTIONBusiness environment is the collection of micro and macro elements which basicallyaffect company in operating their functions either directly or indirectly. All these factors affectthe performance and business of company. In this report, there is discussion done in differenttypes, size and scope of organisations. Along with this, they also highlight one of themultinational establishments that is McDonald's which is very popular for fast food items andvariety of beverages which would be attracting number of customers over seas. This report alsodiscusses about SWOT and PESTLE analysis for the selected company and also how it impactson the activities of the organisation. In the last section of report, business environment basicallytalks about the way in which external and internal factors on McDonald’s affect its functioningin the market.TASK 1Covered in PPTP3. Organisational structure and their internal relationship of functionality..McDonald's which is an international brand has expanded their boundaries from thenational border to international areas (Blanchardand Mencken, 2011). They are serving to everypart of the world in all round the corners of the globe. This might include domestic as well asforeign consumers by introducing some kind of catchy ads or tag lines for the product item sothat it will become attractive and influential so that more customers would get attracted towardsthe firm. This company is basically famous for their variety of products and quality of itemswhich they focus on making with full dedication and innovation at reasonable price as per thetastes and preferences of customers. Basically, this company is famous for its qualitativeproducts with best of their services in terms of food and beverages and provide services forcapturing the attention of millions of customers. Their enterprise is usually specialised inmanufacturing good quality food items, fast food centres and junk food availability with somedrinks. These subsidiaries in various field of the countries which basically need to follow somekind of hierarchical structure. Their main focus is on to focus or manage all the branches ofcompany by satisfying the needs of customers. These structures have been established formeeting the needs of customers and satisfying them with their demands so that they will remainhappy and entangled with continuously using of same company’s products. According to this1
firm, there are so many possible ways in which McDonald's can mark the outlines and objectivesof their firm (Bill Pasmore and CMC, 2011). These are mentioned as below:First and foremost aim of firm is to establish their company with reasonable price in themarket by introducing some kind of innovative products.Their primary job is to provide delivery products on time with the best suitable serviceswhich can be perfect for the company to improve their performance skills.They might also try to develop some power which would be useful in uplifting theircondition from the previous position and improve the society conditions also.They also tend to focus on working in given interval of time where on time deliverywould be very useful for attracting customer attention.They are required to manufacture good quality products which should be free fromharmful diseases or toxic elements. That might influence them in surrounding for thesociety. Increase amount of sales which is used for implementation of various promotionalstrategies.There arevarious organisational functions which would be available for running businessin a smooth manner which is mentioned below.FinancialRevenue which is used like a lifebloodnecessity for every organisation and all thetasks and activities that might be depend onproviding funds for an enterprise. Their mainfocus for the financial function is to keep therecord of all the economical statements forpreparing an appropriate budget with accurateestimation (Belás and et. al., 2015). There forethere would be proper estimation of a futurecost which is basically required and thisbasically consider previous year budget andalso the budget sheets.Sales and marketingPromotion of these existing products is veryessential for bringing new and innovative kind2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Business and the Business Environment | McDonald'slg...
|14
|3938
|56
PESTLE Analysis of McDonald's: Impact of External Factors on Business Operationslg...
|16
|4482
|51
Marketing Essentials: Strategies for Kitchen Table Restaurantlg...
|17
|1437
|50
TASK 1 1 P1. Types and Purpose of different Organisationslg...
|15
|4301
|307
Business Environment - McDonald'slg...
|7
|1223
|80
Roles and Responsibilities of Marketing Department : Assignmentlg...
|15
|5318
|54